Tomoyuki Suzuki Email and Phone Number
- Strong skill set and broad experience bridging business development and engineering to drive business growth.- Proven track record in business development, solution development, data science, marketing and content production.- Media business professional with experience in broadcasting, TV platforms, TV manufacturers and ad agencies.Navigating the multifaceted world of media, I've gained invaluable experience across broadcasting, TV platforms, electronics, and advertising sectors. My expertise spans business and solutions development, data science, marketing, and content creation, positioning me as a versatile professional in this dynamic industry.My recent endeavors focus on harnessing big data for business and solutions development, with a knack for bridging the technical-engineering and business-strategic realms. This unique intersection has been instrumental in driving growth and innovation in my projects.At Hakuhodo DY Media Partners, I lead as the Project Manager for "Atma," a cutting-edge solution leveraging Smart TV data to enhance advertising efficacy. I guide a robust team, handling everything from negotiations and alliances to managing vast data infrastructures, ensuring comprehensive oversight in solution development.My tenure at Sony was marked by significant strides in utilizing internal data, initiating a digital ad platform, and a novel venture in monetizing big data from Sony devices. I engaged in all stages, from contract drafting to execution, often partnering with engineers to advance our business objectives.Complementing my career is my academic achievement as the second-ranked graduate from Chuo University's MBA program. I mastered theories in new institutional and organizational economics, crafting a thesis on strategies for fostering inter-corporate big data ventures, insights I apply in my current roles.This blend of academic prowess and diverse professional experience fuels my ongoing contributions to the digital media landscape, as I continue to seek avenues for innovation and excellence.
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Senior Manager, Coe, Product Management Dept, Corporate Dx Div, Digital And Technology PlatformSonyTokyo, Jp -
Senior Manager, Coe, Product Management Department 2, Corporate Dx Division, Dx PlatformSony Apr 2024 - Present
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Product ManagerSony Sep 2022 - Mar 2024日本 東京都
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Business ProducerHakuhodo Dy Media Partners Apr 2018 - Aug 2022日本 東京都- Business Development Manager for Atma, an advertising effectiveness measurement and optimization solution utilizing big data from smart TVs. Lead a team of 3 engineers and 5 data analysts. Responsible for overall solution development including contracting data providers, integrating with 3rd party solutions, building a data analytics infrastructure on Google Cloud Platform to process billions of data points per month, implementing machine learning algorithms for estimation models, and delivering analytics outputs to clients. Grew the solution to handle 80 client projects annually. - Business Owner for Atma Home AD, In-TV ad inventory on smart TVs, a joint business with several companies since 2014. Turned the business profitable after taking over in 2018, with operating profit in 2021. Migrated backend server solutions to AWS to reduce costs by 150M JPY annually. Transitioned business model from revenue share to fee-based ad serving to establish stable revenue base. -
Business Development ManagerSony Oct 2015 - Mar 2018日本 東京都- Launched a new business selling big data acquired from Sony devices (TVs, Blu-ray recorders) and companion apps to support integrated online/offline marketing activities. Handled business development end-to-end from data product specification, proposal creation, contract drafting and negotiation to coordinating with engineers on API development. Grew to 10M JPY in monthly recurring revenue within 6 months of launch. - Established and operated an ad platform (DSP) to aggregate big data across Sony group and enable digital ad delivery for group companies in Japan (55 campaigns in FY16) and globally (19 campaigns in FY16). Worked closely with group data providers, platform vendor and trading desk to ensure successful operations.Jupiter Telecommunications
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MarketingJupiter Telecommunications Co., Ltd. Jul 2012 - Sep 2015日本 東京都- Analyzed viewer behavior using set-top box data to inform service development and marketing initiatives for J:COM. Developed models to estimate household profiles by matching with 3rd party data. Explored building a DMP and data business through mutual data sharing with partners.- Analyzed call center data using multivariate analysis and text mining to uncover talk patterns correlated with higher customer retention rates. Created a dashboard to showcase appropriate talk patterns and improved retention by 150% in a trial. -
Sales, Marketing, And ProductionWowow Apr 2008 - Jul 2012日本 東京都May 2008 - June 2009 Sales Department, Platform Sales Division- Managed clients across various industries, executing promotions and campaigns to increase WOWOW subscriptions.July 2009 - October 2011 Marketing Department- Led cross-departmental tasks for the formulation of the 2010 and 2011 business plans, absorbing the current status, issues, and requests of each department. - Calculated the ROI simulation results of new sales measures and created proposal materials for the management team, contributing to the introduction of new measures such as the T-Point service.- Conducted depth interviews to grasp the insights of WOWOW subscribers, cancellers, and non-subscribers towards paid broadcasting, and developed personas representing common users. - Contributed to the concept development of TV commercials and the consideration of renewing the company's own media with a monthly circulation of about 2.7 million copies.November 2011 - July 2012 Programming and Production Department- Served as an assistant producer for "The Prime Show," a live broadcast introducing global entertainment information.
Frequently Asked Questions about Tomoyuki Suzuki
What company does Tomoyuki Suzuki work for?
Tomoyuki Suzuki works for Sony
What is Tomoyuki Suzuki's role at the current company?
Tomoyuki Suzuki's current role is Senior Manager, CoE, Product Management Dept, Corporate DX Div, Digital and Technology Platform.
What schools did Tomoyuki Suzuki attend?
Tomoyuki Suzuki attended 東京大学, 中央大学, 東京大学.
Who are Tomoyuki Suzuki's colleagues?
Tomoyuki Suzuki's colleagues are Aini Razab, Jakub Sabat, Etsuji Yamaguchi, Asani Brown, Kleywerson Quintella, Adnan Sabaty, Amanda Fiergien.
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Tomoyuki Suzuki
Tokyo, Japan -
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Tomoyuki Suzuki
Tokyo -
Tomoyuki Suzuki
Tokyo, Japan
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