Tom Parsons Email & Phone Number

United Kingdom

London, England, Gb

I head up a team of 8 people and we are responsible for all output on Men's, Women's, U20 and Autumn Nations Series digital channels. This includes:• Channel and competition growth• Social media content creation• Web/app maintenance, content and improvement• Commercial campaign ideation and delivery• Design work• Video content production• Brand creation and ownership• French and Italian channel management• Fantasy and gamification production and management

London, England, Gb

I lead all marketing, brand and content strategies for some of the largest sports digital publishers in the U.K. Our portfolio includes:🏉 The Good, The Bad & The Rugby🏏 Wisden Cricket Monthly🥊 Inside Fighting🏃‍♂️Athletics Weekly🏈 Gridiron⚽️ The Blizzard.🏉 The Good, The Scaz & The RugbyI work closely with our digital teams to make sure all strategies are executed, and collaborate with our commercial team to ensure we are getting the best out of partnerships with our clients.

London, England, Gb

We work with clients to produce high quality content that's distributed using relevant social media influencers & publishers to reach a target audience through their passion points. Clients include Channel 5, Kellogg’s, Coca-Cola and Adidas.Great content deserves to be seen.

London, London, Gb

Working closely with the content team, I helped grow and commercialise the UNILAD Sport arm of the UNILAD organisation. Collaborating with Wildfire's distribution service, I helped to ensure that Sport content was to the highest standard and reached an audience of millions.

London, Gb

I worked with senior figures within MailSport to help build out their social media content strategy and digital teams from scratch. This involved hiring full time employees, coming up with content formats and training up journalists/celebrities on social media platforms.

I co-founded social media agency alt-3sm who work with brands in the sporting sector. alt-3sm had a team of 8 personnel who specialised in:• Running social media accounts • Leading social media pushes to promote a product/company/event• Consulting brands on best social media practise• Growing their facebook/twitter likes/following• Assessing their social media strengths and weakness• Social Media PR- getting companies coverage on large social media accountsalt-3sm had a cumulative Twitter following of 10 million followers and 8 million Facebook likes. On average clients saw a 77% rise in following/likes since using them.Brands Tom has worked with:The Daily MailThe Evening StandardMartin KeownPurely FootballOneFootballBetBrightBetFuze7BillionIdeasMihir BoseAlan BrazilBT SportNew Balance

Head of Social-Media at PlayUp Sports InteractivePlayUp, is a leading mobile social network for live sports which allows sports fans to connect with each other, real time, around the live action at all the world's major sports. Since launching in 2011, the PlayUp Application has become one of the most downloaded apps in the Apple Store – Top 5 App in 80 countries and number 1 App in 30 countries. PlayUp has offices in eight global centres.• Managed the social-media team in the PlayUp London office.• Structured the core social-media activity for numerous sports including football and cricket, on behalf of the PlayUp UK office• Ran multiple, successful twitter, facebook, pinterest and instagram accounts on behalf of PlayUp

St John'S Wood, London, Gb

• Opening bowler for Middlesex CCC• Gained invaluable teamwork and leadership skills, on and off the field, through being part of a professional sporting outfit.

JNG Media are the owners of the largest collective social media accounts in the United Kingdom. We have a total social following of over 12 million people with the accounts covering sport and more general interests.Tom lead a social team in the UK and the rest of the World who manage these social accounts to find the best content to promote to their huge worldwide audience.Tom deals with the sales and marketing team to make sure that the marketing campaigns they bring in get maximum exposure on JNG social media accounts.Recent results include:•SkySports'​ pre season advertising campaign reaching 10 million people on social media •Contributing to "Sinister 2" having 300,000 trailer views on social within 30 minutes of launch and therefore trending on Twitter.•Ongoing download campaigns for clients such as refME and UFL.• 3 million hits to football website 90min.com in August 2015JNG Media are also the owners of one of the fastest growing websites in the world: purelyfootball.com and trending website quandly.com.

Southampton, Hampshire, Gb

• Opening bowler for Hampshire CCC• Gained invaluable teamwork and leadership skills, on and off the field, through being part of a professional sporting outfit.

Sports Science And Geography

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