Tom Parsons

Tom Parsons Email and Phone Number

Director of Marketing and Partnerships @ Six Nations Rugby
United Kingdom
Tom Parsons's Location
London, England, United Kingdom, United Kingdom
Tom Parsons's Contact Details

Tom Parsons personal email

n/a
About Tom Parsons

🏏 Ex Professional Cricketer. 💻 Now Head of Brand & Campaigns at Six Nations Rugby Limited for all their competitions including the Guinness Six Nations, TikTok Women's Six Nations, Autumn Nations Series and U6N. 🏉👨‍💻 I lead all brand, content and campaign outputs working with a dedicated team to grow our Championships.

Tom Parsons's Current Company Details
Six Nations Rugby

Six Nations Rugby

View
Director of Marketing and Partnerships
United Kingdom
Website:
rbs6nations.com
Employees:
68
Tom Parsons Work Experience Details
  • Six Nations Rugby
    Director Of Marketing And Partnerships
    Six Nations Rugby
    United Kingdom
  • Six Nations Rugby
    Head Of Brand Marketing
    Six Nations Rugby Nov 2021 - Present
    London, England, Gb
    I head up a team of 8 people and we are responsible for all output on Men's, Women's, U20 and Autumn Nations Series digital channels. This includes:• Channel and competition growth• Social media content creation• Web/app maintenance, content and improvement• Commercial campaign ideation and delivery• Design work• Video content production• Brand creation and ownership• French and Italian channel management• Fantasy and gamification production and management
  • Platform Media
    Director Of Marketing & Content
    Platform Media Aug 2020 - Oct 2021
    London, England, Gb
    I lead all marketing, brand and content strategies for some of the largest sports digital publishers in the U.K. Our portfolio includes:🏉 The Good, The Bad & The Rugby🏏 Wisden Cricket Monthly🥊 Inside Fighting🏃‍♂️Athletics Weekly🏈 Gridiron⚽️ The Blizzard.🏉 The Good, The Scaz & The RugbyI work closely with our digital teams to make sure all strategies are executed, and collaborate with our commercial team to ensure we are getting the best out of partnerships with our clients.
  • Platform Media
    Co-Founder/Head Of Content
    Platform Media Aug 2017 - Aug 2020
    London, England, Gb
    We work with clients to produce high quality content that's distributed using relevant social media influencers & publishers to reach a target audience through their passion points. Clients include Channel 5, Kellogg’s, Coca-Cola and Adidas.Great content deserves to be seen.
  • Unilad
    Unilad Sport Consultant
    Unilad Mar 2018 - Aug 2020
    London, London, Gb
    Working closely with the content team, I helped grow and commercialise the UNILAD Sport arm of the UNILAD organisation. Collaborating with Wildfire's distribution service, I helped to ensure that Sport content was to the highest standard and reached an audience of millions.
  • Mailonline
    Sports Content Lead
    Mailonline Aug 2016 - Aug 2017
    London, Gb
    I worked with senior figures within MailSport to help build out their social media content strategy and digital teams from scratch. This involved hiring full time employees, coming up with content formats and training up journalists/celebrities on social media platforms.
  • Alt-3Sm
    Founder
    Alt-3Sm Apr 2013 - Aug 2016
    I co-founded social media agency alt-3sm who work with brands in the sporting sector. alt-3sm had a team of 8 personnel who specialised in:• Running social media accounts • Leading social media pushes to promote a product/company/event• Consulting brands on best social media practise• Growing their facebook/twitter likes/following• Assessing their social media strengths and weakness• Social Media PR- getting companies coverage on large social media accountsalt-3sm had a cumulative Twitter following of 10 million followers and 8 million Facebook likes. On average clients saw a 77% rise in following/likes since using them.Brands Tom has worked with:The Daily MailThe Evening StandardMartin KeownPurely FootballOneFootballBetBrightBetFuze7BillionIdeasMihir BoseAlan BrazilBT SportNew Balance
  • Playup Ltd
    Head Of Social Media
    Playup Ltd Sep 2011 - Feb 2013
    Head of Social-Media at PlayUp Sports InteractivePlayUp, is a leading mobile social network for live sports which allows sports fans to connect with each other, real time, around the live action at all the world's major sports. Since launching in 2011, the PlayUp Application has become one of the most downloaded apps in the Apple Store – Top 5 App in 80 countries and number 1 App in 30 countries. PlayUp has offices in eight global centres.• Managed the social-media team in the PlayUp London office.• Structured the core social-media activity for numerous sports including football and cricket, on behalf of the PlayUp UK office• Ran multiple, successful twitter, facebook, pinterest and instagram accounts on behalf of PlayUp
  • Middlesex Cricket
    Player
    Middlesex Cricket Sep 2009 - Sep 2011
    St John'S Wood, London, Gb
    • Opening bowler for Middlesex CCC• Gained invaluable teamwork and leadership skills, on and off the field, through being part of a professional sporting outfit.
  • Jng Media
    Head Of Digital
    Jng Media Apr 2010 - Apr 2011
    JNG Media are the owners of the largest collective social media accounts in the United Kingdom. We have a total social following of over 12 million people with the accounts covering sport and more general interests.Tom lead a social team in the UK and the rest of the World who manage these social accounts to find the best content to promote to their huge worldwide audience.Tom deals with the sales and marketing team to make sure that the marketing campaigns they bring in get maximum exposure on JNG social media accounts.Recent results include:•SkySports'​ pre season advertising campaign reaching 10 million people on social media •Contributing to "Sinister 2" having 300,000 trailer views on social within 30 minutes of launch and therefore trending on Twitter.•Ongoing download campaigns for clients such as refME and UFL.• 3 million hits to football website 90min.com in August 2015JNG Media are also the owners of one of the fastest growing websites in the world: purelyfootball.com and trending website quandly.com.
  • Hampshire Cricket
    Player
    Hampshire Cricket May 2006 - Sep 2009
    Southampton, Hampshire, Gb
    • Opening bowler for Hampshire CCC• Gained invaluable teamwork and leadership skills, on and off the field, through being part of a professional sporting outfit.

Tom Parsons Skills

Social Media Marketing Sports Marketing Professional Sports Sports Rugby Sports Management Football Sports Coaching Sports Industry Social Media Scouting Hockey Photoshop Analytics Facebook Twitter Instagram Pinterest Cricket Team Leadership Fitness Sports Writing Leadership Soccer Teamwork Mobile Devices Athletics Golf Event Management Management Social Networking Chat

Tom Parsons Education Details

  • Loughborough University
    Loughborough University
    Sports Science And Geography
  • Maidstone Grammar School
    Maidstone Grammar School
    Bsc

Frequently Asked Questions about Tom Parsons

What company does Tom Parsons work for?

Tom Parsons works for Six Nations Rugby

What is Tom Parsons's role at the current company?

Tom Parsons's current role is Director of Marketing and Partnerships.

What is Tom Parsons's email address?

Tom Parsons's email address is to****@****yup.com

What schools did Tom Parsons attend?

Tom Parsons attended Loughborough University, Maidstone Grammar School.

What are some of Tom Parsons's interests?

Tom Parsons has interest in Football, Rugby, Poker, Cricket, Golf, Hockey.

What skills is Tom Parsons known for?

Tom Parsons has skills like Social Media Marketing, Sports Marketing, Professional Sports, Sports, Rugby, Sports Management, Football, Sports Coaching, Sports Industry, Social Media, Scouting, Hockey.

Who are Tom Parsons's colleagues?

Tom Parsons's colleagues are Dan Gaunt, Annie Taplin, Julie Paterson, Josh Symmonds, Michael Ritson, Holi Smith, Carla Decreschens.

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