Tom Bradley Email & Phone Number

Nunawading, Victoria, Au

Mulgrave, Vic, Au

Pembroke, Bm

Responsible for Strategy Development across Eastern Europe and Asia Pacific.- Leading long term regional and country strategy development, with a focus on China and Japan- Leading digital transformation, including eCommerce - Driving on-trade strategy and planning across the region- Accountable for Consumer and Category Insights

Melbourne, Vic, Au

- Member of Coles Marketing Leadership Team, reporting to the CMO- Led all aspects of Customer Insight development and implementation across commercial, customer experience, operations and marketing teams- Developed brand positioning to inform Coles Supermarket strategy- Defined the customer segmentation approach and category value pools. - Led the Network Planning function across Coles Group- Accountable for Customer Data and Analytics deployment and performance - Management of the Coles supermarket Customer contact centre

Pembroke, Bm

• Responsible for Global e-Commerce strategy • Established dedicated global team, with regional marketing and local commercial roles• Initiated commercial relationships with Amazon (Europe) and JD.com (China)• Developed pureplay and grocery capability toolkits which formed the basis of significant customer audits and action plan development across all key markets• Partnered with marketing team to redirect brand media budgets towards digital shopper goals. • Created a test an learn culture to foster innovation with new partners/business models

Pembroke, Bm

Member of Bacardi's European Leadership Team. • Responsible for strategy development across all European markets, managing the interface between global Category teams and local markets for many of the world’s leading spirits brands (Bacardi, Martini, Grey Goose, Bombay Sapphire, Dewars, Patron and others) • Lead the premium portfolio strategy development for Europe, including consumer needs and occasion analysis, opportunity sizing, portfolio optimization, and route to market strategy• Lead initial e-commerce strategy for the region across grocery and specialist online channels• Managed the deployment of a new Revenue Management function across the region

Woking, Surrey, Gb

Responsible for commercial strategy development across 8 European Markets, working with the management team of each country to agree strategic direction and develop commercial plans.Worked with markets on specific marketing and commercial projects: - Development of a sub brand for an iconic European beer brand - Development of a brand concept, positioning, liquid and packaging routes for regional NPD- Remodeling the sales organisation in a priority marketResponsible for capability development across European markets in the area of strategy development, competitor insight, on-trade development, and marketing spend effectiveness.

Woking, Surrey, Gb

I developed SABMiller’s global framework, process and supporting toolset on marketing spend effectiveness. The goal was to improve the way brand, trade marketing and sales teams plan, track and measure their marketing activities. I coached more than 60 brand, trade marketing, and sales teams in over 20 markets on the development and implementation of their marketing plans, including a secondment to South African business to ensure full implementation in a key market.

Woking, Surrey, Gb

I led the development and delivery of SABMiller’s first global-driven category analysis thatuncovered quantifiable category development drivers and subsequently led to large scale growth opportunity identification. This work has been critical in informing M&A, corporate strategy and marketing and brand thinking. I developed a framework for Innovation capability development which was been rolled out globally across SABMiller markets. I also worked on a number of central innovation projects, including the development of a cassava based proposition for Africa.

London, Greater London, Gb

Manager at Cognosis, a boutique Marketing Strategy consultancy who specialised in the beverage and hospitality industry. Key projects included:SABMiller – Innovation - Global Opportunity Assessment for Specialty Beers SABMiller - Country Portfolio StrategyDrambuie – Brand RepositioningDrambuie - Packaging Development Beam Global Spirits and Wine – International Strategic Planning

Dublin 2, Ie

At Accenture I worked in the Communications and High Tech strategy team on a wide variety of projects, from brand repositioning to customer service strategy, and post-merger integration to broadband network architecture.

Brand Manager for the Benetton licensed tableware range. Developed and implemented the annual marketing plan for the brand

Emilio Bacardi Leadership Programme, Business Administration And Management, General

Masters In International Management, International Business

Bachelor Of Business And Economics, Business/Commerce, General