Tom Perich Email and Phone Number

- Product Owner and HCP Strategy Lead - Bridion 10/23 - Present- Product Owner and HCP/HCC Strategy Lead - Lagevrio - 10/24 - Present

Product Owner & Scientific Strategy Lead - Belsomra

• Scrum Master Horizon (Dificid, Prevymis, Zinplava) Digital Engagement Team • Launched Lagevrio (Covid Therapeutic) Digital Engagement Team as Scrum Master• Oncology Precision Medicine Digital Marketing Leader

• Oversaw electrical distribution channel and led marketing for commercial and residential electrical contractors.• Adjusted marketing approach during COVID-19; led development, launch, digital, and social promotional plan for contractor webinar series exceeded 2020 in-person training goals.• Launched Salesforce.com manufacturers’ rep community, decreasing annual IT spend while increasing the organization’s ability to track training, program enrollment, and sales team engagement.• Launched and grew Lutron PRO Facebook page, with engagement levels threefold that of the corporate site, exceeding goal.• Developed and launched three monthly e-newsletters segmented by contractor engagement with internal products.• Led electrical wholesale and electrical contractor marketing team, growing sales at double-digit CAGR from 2017 to 2019.• Executed annual Advantage Program manufacturer rep meetings.• Created commercial wireless partner program, targeting largest, most engaged contractors.• Launched programs and promotions to drive training of thousands of residential and commercial contractors annually.• Initiated and led development of first new electrical distribution in-store displays in 15 years.• Increased market share of in-wall sensors and wall box categories.• Drove development of programs to empower commercial electrical contractors and electrical distributors to use VIVE Wireless products and software, growing VIVE sales double digits.• Developed strategies and tools to help residential electrical contractors increase their profitability by selling Caseta Wireless products, producing double-digit CAGR growth.• Managed Advantage Program, growing revenue while increasing profitability of the electrical wholesale business.• Increased revenue generated per promotion without growing promotional budgets.

• Reorganized brand-focused marketing teams into one channel-focused Home Center marketing team.• Managed direct business and marketing team, including channel managers, marketing manager, digital team, financial analyst, design team, and department assistant.• Created first Home Center strategic plan, targeting millions of dollars in service-oriented growth opportunities.• Established Shenandoah and American Woodmark brand positioning and differentiation plans.• Developed and implemented a multi-million dollar Home Center marketing budget.• Analyzed multi-million dollar Home Depot and Low’s promotional to increase sales while maintaining margin.• Increased unique sessions and events by 50% by redesigning American Woodmark and Shenandoah websites.• Delivered multi-million dollars revenue semiannual product launches by developing high-impact marketing materials inclusive of photography, in-store graphics, specification guides, and consumer catalogs. • Worked with external software developer and internal special projects team to develop 3D kitchen visualizer.• Worked with both chief executive officer and SVP of sales and marketing to lead strategic, long-term projects with potential to impact overall Home Center channel.

• Developed the first Home Depot strategic plan in company history. Identified and delivered millions of dollars in new opportunities.• Conceived and launched Simply Woodmark flanker brand. Exceeded plan by 25%, with launch costs half original projection.• Grew Pro Brand at twofold market rate by leading cross-functional team to launch the PRO Xpress quick-ship program.• Created and staffed display for Home Depot's annual store managers’ meeting.

• Led marketing organization and maintained accountability for Surfaces selling expense budget.• Managed all marketing components of Surfaces business: price, product, channel, and promotion.• Created and co-managed social media campaign to foster double-digit growth in the residential segment in the first year, using David Bromstad as first creative consultant in Surfaces business history. • Championed and launched the first invention of new functional products in 27 years for the Corian business.• Led turnaround of North American Surfaces business after multiple years of declining revenue and profitability.• Developed vision and strategy to deliver growing, profitable business with triple-digit increases in profitability and return on net assets.• Met or exceeded top-line revenue objective for Corian and Zodiaq brands.

• Executed targeted marketing plan costing thousand to save licensing accounts worth millions of dollars.• Turned around global Teflon brand licensing business experiencing year-over-year revenue declines. • Developed growth strategy and built organizational alignment, resourced as a key growth project.• Innovated global product stewardship process for royalty licensing to launch first licensed product utilizing Teflon brand as product name in brand’s history, delivering hundreds of thousands of dollars in additional profit over three years.

• Guided and supervised cross-functional team of technology, sales, distributors, and product stewardship to deliver double-digit millions in revenue and grow annually in a mature market.

• Developed and implemented core plan to mainstream newly launched product for the commercial and residential building industry, designated as a top 50 corporate growth program.

• Designed market-entry strategy with millions in incremental discounted cash flow, with senior leadership allocating technical and market development resources to begin product proof of concept.

Worked with wide array of agencies across U.S. Identified global new market, created pricing analysis and internal strategy, captured three thousand new customers in remote locations, and doubled geographic expansion area. Led ten-person cross-functional team developing more than $40 million in new annual revenue over three years through sales, marketing, and customer service activities. Structured pricing strategy for $1 billion program. Implemented price increase across 100-plus customers to drive 5% increase in revenue, zero loss of customers, and continued program growth.

Managed vendor data collection on 40-plus quantitative and qualitative research projects. Utilized several research methodologies, including phone surveys, focus groups, one-on-one interviews, direct mail, interactive voice response, mall intercepts, and online surveys. Partnered with several key clients, including The Kennedy Center, U.S. Pharmacopeia, LexisNexis, Giant Food, U.S. Treasury, and AOL.