Tom Perros, Mba Email and Phone Number
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I am an accomplished executive and business leader with 20+ years of experience in strategic consulting, business innovation, marketing analytics, account management, and team leadership.Fan Engagement Builder: Develops roadmaps for leagues, teams, and entertainment properties to better engage their existing fans and to grow fandom in their home markets, desired markets, and international growth markets through tailored messaging, activations, and digital engagement.Commercial Strategist: Creates sales strategies for rightsholders and brands to grow and sustain revenues and value (across sponsorship, ticketing, hospitality, and merchandise) through better alignment of brand and audience objectives, development of authentic and mutually beneficial audience and marketing platforms, and more effective operational and executional efficiency.Valuation & Measurement Expert: One of the top global valuation experts in the industry, guided IEG’s pioneering and gold-standard valuation practice across three companies and two decades, leading over 2,000 valuation engagements across every sector and brand, resulting in more than $3B in negotiated sponsorship fees.Sales Leader: Responsible for generating multi-million-dollar client sales revenue from blue chip rightsholders and Fortune 100 brand clients through turnkey project engagements across commercial partnership strategy, sponsorship sales, market research, and investment strategy.Key Clients: I've maximized client value and revenue through 360 strategy engagements for marquee clients including Barclays, Bay FC, BMO, Chicago Cubs (MLB), Cirque du Soleil, Detroit Red Wings (NHL), Disney, Essence Festival, ExxonMobil, IOC, Juventus (Allianz Stadium), LA Phil/Hollywood Bowl, LEARFIELD, Liverpool FC, Major League Cricket, MetLife Stadium, Miami Heat (NBA), New Zealand All Blacks, NYRR, Premiership Rugby, San Francisco 49ers (NFL), San Manuel Casino, SoFi Stadium, Summerfest, SXSW, UEFA, United Soccer League (USL), Virginia Tech Athletics, and Wildlife Conservation Society.Specialties: Business Analytics, Business Intelligence (BI), Business Development (BD), Commercial Strategy, Corporate Consulting, Digital Marketing, Partnership Marketing (Arts Marketing, B2B Marketing, Cause Marketing, Entertainment Marketing, Fan Engagement, Sports Marketing), Project Management, Property Consulting, Sponsorship Activation, Sponsorship Consulting, Sponsorship Measurement, Sponsorship Valuation, Sponsorship ROI, Sponsorship Sales
Revolution
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Group Director, Analytics And Insights (Global Head Of Sponsorship Analytics)RevolutionChicago, Il, Us
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Founder + Chief StrategistSiege Sponsorship | Consulting + Valuation 2020 - PresentSIEGE Sponsorship is an independent consulting and valuation shop that helps rightsholders and brands maximize the value of their corporate sponsorships and brand partnerships in an ever-changing landscape. SIEGE was created to serve the sponsorship sellers and buyers throughout our industry - regardless of size, sector, profile, geography, or pedigree - while also offering white label solutions to agencies that need additional resources and subject matter expertise to support their clients. -
Advisor, Partnerships & Brand Marketing (Board Member)One Soccer Nation (Osn) 2024 - PresentWest Palm Beach, Florida, UsAs a member of the board of advisors for One Soccer Nation, Tom leads all efforts for OSN around sponsorship strategy and brand marketing for the professional soccer club ecosystem and broader soccer content platform.About One Soccer Nation: We are offering a unique opportunity for undiscovered soccer talents to achieve their dream of becoming professional soccer players. Unfortunately, numerous exceptional soccer players worldwide are prevented from gracing the sport's grandest stages due to obstacles like financial constraints, political barriers, or immigration challenges. What's even more remarkable is that many of these hidden talents surpass the skills of the professional players you currently watch on TV.Out of the staggering 250 million soccer players competing globally, we firmly believe that a remarkable 1% possess the potential to shine on the biggest stages.Our solution to this issue is to provide promising men and women an opportunity to sign professional contracts annually through One Soccer Nation's comprehensive soccer ecosystem, which includes establishing professional clubs, stadiums and tokenizing the club. -
Vice President, Strategy & InnovationLegends 2022 - 2024New York, Ny, Us• Led the Strategy & Innovation team at Legends, focusing on data-driven strategies for fan engagement and revenue growth.• Developed creative solutions for client partners to enhance sponsorship growth and ancillary revenue streams.• Implemented innovative strategies for ticketing, hospitality, merchandise, and food & beverage to drive business success. -
Vice President, Business Intelligence, Legends IqLegends 2022 - 2024New York, Ny, Us• Led strategic growth initiatives for Legends IQ, supporting partner success teams globally.• Developed innovative solutions for leading brands in sports, entertainment, and non-traditional properties.• Collaborated with cross-functional teams to drive revenue growth and enhance client engagement.
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Senior Consultant/Advisor (4Front)Legends 2020 - 2022New York, Ny, Us
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Senior ConsultantNavigate 2021 - 2022Chicago, Il, UsCo-lead on multiple client consulting engagements including commercial strategy development for OverActive Media across its planned esports & mixed-use entertainment venue development in Toronto, as well as OAM's owned IP and teams (Toronto Defiant & Toronto Ultra) -
Lead StrategistJsb Partnership Consultants 2020 - 2021Arlington Heights, Illinois, UsLed sponsorship strategy and valuation modeling for nonprofits, professional associations, member organizations, and other B2B clients seeking to maximize investments from corporate partners and non-dues revenue -
Vice President, Head Of Consulting And Valuation (Bruin Capital)Ieg 2018 - 2020Chicago, Il, UsLed the strategy consulting and valuation disciplines across the entire IEG/Engine Shop ecosystem from procurement to fulfillmentAs head of consulting and valuation, Tom led product development efforts, analytics, quality control, and client engagements for top rightsholders and brands across every sector: sports, entertainment, cause, arts and B2B. He also supported Engine Shop experiential teams as lead subject matter and methodology expert to assist with brand partnership evaluation and negotiation.Managed major strategy and measurement engagements for high profile clients including Barclays, Ford, Great Wolf Resorts, LA Phil/Hollywood Bowl, LEARFIELD, Liberty Mutual, Mercedes-Benz, Miami Heat, NYRR/New York Marathon, San Manuel Casino, State Farm, Tournament of Roses, and Wildlife Conservation Society -
Vice President, Strategy And MeasurementEngine Shop 2018 - 2020New York, Ny, UsLed strategy and measurement for Engine Shop's brand and entertainment clientsDuring the 2018 acquisition of IEG by Bruin Capital and Engine Shop, Tom led the organizational transition and represented all facets of IEG’s legacy business areas, including IEG Valuation, IEG Consulting, and IEG Research. As de facto interim managing director for 6 months, Tom worked with Engine Shop's CEO and President on search and placement for permanent global managing director to lead the business.Engine Shop, the award-winning sports and entertainment marketing agency, acquired IEG and ESP Properties' U.S. brand consultancy from GroupM in 2018. The deal united IEG's premier sponsorship valuation, research, and membership services and thought-leadership programming with Engine Shop's modern approach to multi-channel engagement marketing. Engine Shop is a Bruin Capital company. -
Vice President, Head Of Valuation And Analytics (Wpp/Groupm)Esp Properties 2015 - 2018Led client engagements and client teams for ESP Properties’ highest profile sports and entertainment properties in sponsorship strategy, packaging optimization, value assessment and marketplace intelligenceOversaw ESP’s Valuation Service and managed third-party sponsorship assessments for more than $1 billion of sponsorship opportunitiesSupported ESP Properties' sales and business development teams as content matter expert in sponsorship valuation and measurement; lead liaison/quality control between ESP Properties sponsorship sales team and consulting/valuation teamsCollaborated and trained Two Circles (then part of ESP Properties) staff on holistic sponsorship valuation practices and qualitative methodologies Regularly spoke on sponsorship strategy and valuation at IEG's Annual Sponsorship Conference and other industry events, conferences and summitsHis clients have included the MLB Chicago Cubs, NHL Detroit Red Wings, NFL Green Bay Packers, NBA Phoenix Suns, Ultimate Fighting Championship (UFC), Copa America, UEFA, New Zealand All Blacks, The Oscars (AMPAS), Disney, Essence Music Festival, Milwaukee Summerfest, Houston Livestock Show & Rodeo, Sundance Film Festival and Resorts World Sentosa. -
Vice President, Valuation + AnalyticsIeg 2013 - 2015Chicago, Il, Us
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Senior Director, Client Leadership, Ieg Consulting GroupIeg 2008 - 2013Chicago, Il, Us
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Senior Analyst, Ieg Valuation ServiceIeg 2004 - 2008Chicago, Il, Us
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Senior Manager, Ieg ResearchIeg 2002 - 2004Chicago, Il, Us
Tom Perros, Mba Skills
Tom Perros, Mba Education Details
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Gies College Of Business - University Of Illinois Urbana-ChampaignMaster Of Business Administration - Mba -
University Of Illinois Urbana-ChampaignCollege Of Media
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Lockport Township High School
Frequently Asked Questions about Tom Perros, Mba
What company does Tom Perros, Mba work for?
Tom Perros, Mba works for Revolution
What is Tom Perros, Mba's role at the current company?
Tom Perros, Mba's current role is Group Director, Analytics and Insights (Global Head of Sponsorship Analytics).
What is Tom Perros, Mba's email address?
Tom Perros, Mba's email address is to****@****hip.com
What is Tom Perros, Mba's direct phone number?
Tom Perros, Mba's direct phone number is +131294*****
What schools did Tom Perros, Mba attend?
Tom Perros, Mba attended Gies College Of Business - University Of Illinois Urbana-Champaign, University Of Illinois Urbana-Champaign, Lockport Township High School.
What are some of Tom Perros, Mba's interests?
Tom Perros, Mba has interest in Education.
What skills is Tom Perros, Mba known for?
Tom Perros, Mba has skills like Sports Marketing, Sponsorship Activation, Marketing Communications, Marketing Strategy, Project Management, Marketing, Sponsorship, Market Research, Valuation, Advertising, Strategy, Social Media.
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