Tom Perry Email & Phone Number

California, United States

Walnut Creek, CA, US

Placed in charge of a never ending cascade of digital products and their improvements on web and mobile, revolving primarily around AAA's Insurance lines. My goal is to serve AAA's millions of members with the best possible digital experience that matches the legendary service that AAA has provided on the roads for 120 years. I provide leadership over what.

Chico, CA, US

Accepted an appointment to serve on the Advisory Council for the university's Digital Marketing for Executives program, where I advised on curriculum.

Abbott Park, Illinois, US

• In 2018 I transitioned back to marketing at our Alameda, CA-based Diabetes Care division, bringing my years of digital technology experience with me. In this new role, I lead digital and social media strategy &.
• Set the global digital and social media marketing short- and long-term strategy and vision
• Created the new FreeStyle Design System utilizing Atomic Design Methodology for a next-generation web platform that was finely tuned for improved UX.
• Serve as the digital and social media marketing expert for Global Strategic Marketing and as the primary representative for Abbott Diabetes Care on corporate digital and social media initiatives
• Awarded two Division Vice President’s Award of Excellence in 2019 for enduring internal hurdles to launch the first medical device Instagram channel at Abbott (@FreeStyleDiabetes).
• Built an all-new global digital and social media team by hiring new resources and setting strategies.

Abbott Park, Illinois, US

• As part of a larger IT transformation, I moved from Division to HQ IT where I was placed over all digital marketing technologies at Abbott.
• New Organization: Combined Nutrition, HQ and Divisonal teams to create a new, centralized organization that took charge of digital delivery. Fired far-flung ad agencies that been doing digital development. Introduced.
• Worldwide Rollout: In 2014 – based on success with Nutrition Division - handpicked to lead a similar transformation for all Abbott Divisions worldwide.
• Combined HQ and Divisional teams to create a new, centralized IT organization that took charge of digital delivery worldwide. Replaced far-flung ad agencies that been doing digital development. Introduced new systems.
• Provided digital solutions to Corporate HQ and all divisions in 160 countries.
• Led digital strategy and implementation for web, mobile apps, e-commerce, and outbound email.

Abbott Park, Illinois, US

• Hired to elevate Digital Solutions to the next level for 150 brands – a perfect fit for this position, based on transformational projects accomplished at AOL. Supported Abbott operations in 97 countries via web and.
• Achieved breakthrough by persuading senior management to consolidate all digital solutions for 30 brands and 6 ad agencies onto a single platform.
• New CMS: During first year, starting from scratch, led creation of a content management system (CMS) that met the unique requirements – and explosive data growth – of Abbott’s Nutrition Division (the system is still.
• Cut costs more than $2 million by consolidating 9 legacy CRMs onto a single platform (Axiom). Cut $250K more consolidating applications while improving quality.
• Designed and Built Abbott’s first web Content Management System(CMS) and later co-developed 3 subsequent enterprise CMS’s.
• Launched Abbott’s first true B2C eCommerce system, then increased online sales over 25% in following years

Austin, Texas, US

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.

New York, NY, US

• PROGRESSIONProgram Director, AOL (2004–2006)Senior Program Manager, AOL (1999-2004)Business Partner / Wizop, CompuServe (1984-1999)SUMMARY: Started a distinguished 22-year tenure with AOL as moderator of forums on.
• ANALYTICS: Improved traffic and conversions via Omniture, Media Metrix, and AOL proprietary tools. Led training for DoubleClick ad-serving conversion.
• Devised Search Engine Optimization (SEO) strategy for Netscape.com. Increased sponsored link revenue 330% over goal using innovative new search implementation.SENIOR PROGRAM-CONTENT MANAGER, AOL (1999-2004): Three-time.
• Netscape: Increased usage of Netscape portfolios system by 1,000% while managing convergence of all AOL financial Web Properties onto a single publishing platform.
• ONLINE TRADING: Executed integrated placements for dozens of anchor tenants and content providers such as CBS MarketWatch and Thomson Investment.
• NEWSLETTER: Wrote weekly Money Guy financial newsletter for 5 years with 40,000 opt-in subscribers.BUSINESS PARTNER and WIZOP for COMPUSERVE: Recognized as a pioneer of early social media for leading the world’s first.

Midland International Airport, TX, US

• SUMMARY: After MBA graduation, founded a small service company – beset with serious financial and operational problems – and gradually built it into one of the biggest FBOs in North America – from 30,000 sq ft to more.
• SCOPE: Aviation services / Fixed base operator (FBO) / Sales and servicing of private, commercial and military aircraft (fuel, repairs, maintenance)
• MAJOR CONTRACTS: Negotiated deals with Dept of Defense, American, Southwest, Continental, Delta and America West.
• AWARDS: Exxon Tiger Spirit National Gold Award – 1994, 1995, and 1997 – for service excellence. Southwest Airlines: #1 fuel contractor in USA – zero delays or errors (1996). Continental Airlines: Partners in Excellence.
• MEDIA: Recognized for innovative business approaches (Cover story of FBO Magazine, February 1993) and outstanding customer service (Professional Pilot magazine, 1989).
• IT INNOVATION: One of the first FBOs to invest heavily in IT and automation, which played a key part in Avion’s financial success and reputation for outstanding quality of service. Set up the Novell local area Network.

Master Of Business Administration - Mba, Business

Bachelor Of Science - Bs, Chemical Engineering

Digital Marketing Certificate, Digital Marketing