Tom Perry Email and Phone Number
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If your organization needs a digital media strategy or a technology platform that engages millions of customers, sells millions of products, and generates millions in revenue – let’s talk!CAREER HIGHLIGHTSLEVERAGE DUAL EXPERTISE IN BUSINESS AND TECH: -----------------------------------------------------✅ Led large global digital marketing groups and global IT delivery teams building innovative new solutions that increased speed and agility.INNOVATION: --------------------✅ Created new web Design System utilizing Atomic Design Methodology which cut build time from weeks to days or even hours while enforcing a precise and consistent global experience operating in a cloud architecture.STREAMLINED COMMUNICATIONS: -----------------------------------✅ Consolidated 9 divisions onto a single CMS and platform, which cut duplication and broke down isolated silos.CROSS-FUNCTIONAL LEADERSHIP: -------------------------------------✅ Present complex information, mentor and influence business, technical, legal, regulatory and executive audiences – a talent highly valued by each employer.𝐒𝐄𝐂𝐓𝐎𝐑𝐒: Online Media/Internet | Life Sciences | Medical Devices | Pharma | Financial | Aviation𝐇𝐈𝐆𝐇𝐋𝐘 𝐄𝐍𝐓𝐑𝐄𝐏𝐑𝐄𝐍𝐄𝐔𝐑𝐈𝐀𝐋 𝐋𝐄𝐀𝐃𝐄𝐑People say I possess a natural entrepreneurial talent for taking the initiative in business. After my MBA graduation, the economy was down and businesses were not hiring. So I started an aviation-service business (FBO) that grew into one of the most successful FBOs in the USA.- While running my company, I became very active in online forums and digital media, which eventually led to fulltime roles at AOL and Abbott. - Built an Award Winning Aviation Business (Avion): Starting from scratch, founded an aviation-services company that grew 10X in 10 years and won national awards for customer service excellence.- Approach roles with an entrepreneur’s zeal, always finding ways to simplify ops, focus on customer satisfaction, improve communication, cut costs, and inspire my teams.- I have strong coaching skills and take pride in developing my team's careersCORE COMPETENCIES- Social Media | Mobile Apps | Onshore / Offshore Delivery | Regulatory/Legal Compliance- Co-developed and moderated the world’s very first online investment forum- Starting from scratch, built the first-ever content management system (CMS) for Abbott- Recognized as a thought leader for marketing technology – frequently presented at int’l conferences- Digital Products | Cross Functional Teams | Agile Scrum | Web Development Leader
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Lead Digital Product ManagerAaa Mountain West GroupCalifornia, United States
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Lead Digital Product ManagerAaa Northern California, Nevada & Utah May 2022 - PresentWalnut Creek, Ca, UsPlaced in charge of a never ending cascade of digital products and their improvements on web and mobile, revolving primarily around AAA's Insurance lines. My goal is to serve AAA's millions of members with the best possible digital experience that matches the legendary service that AAA has provided on the roads for 120 years. I provide leadership over what the public sees and uses by interfacing daily with three different technology teams, with the insurance business lines, product marketing and digital marketing. Ever the car guy, I also have been placed in charge of the digital products for Electric Vehicles (EVs) driven by AAA's members--which is a cool and fun challenge. And I'm also responsible for the location technology behind all of our AAA Branch and AAA Auto Repair Center pages. -
Advisory Board Member, Digital Marketing ProgramCalifornia State University, Chico Jul 2021 - Dec 2023Chico, Ca, UsAccepted an appointment to serve on the Advisory Council for the university's Digital Marketing for Executives program, where I advised on curriculum. -
Global Strategic Marketing Manager, Digital & Social Media, Diabetes Care DivisionAbbott Mar 2018 - Sep 2020Abbott Park, Illinois, UsIn 2018 I transitioned back to marketing at our Alameda, CA-based Diabetes Care division, bringing my years of digital technology experience with me. In this new role, I lead digital and social media strategy & governance globally across the Division for the FreeStyle brand, including the breakthrough FreeStyle Libre product.SCOPE:• Set the global digital and social media marketing short- and long-term strategy and vision• Created the new FreeStyle Design System utilizing Atomic Design Methodology for a next-generation web platform that was finely tuned for improved UX.• Serve as the digital and social media marketing expert for Global Strategic Marketing and as the primary representative for Abbott Diabetes Care on corporate digital and social media initiatives• Awarded two Division Vice President’s Award of Excellence in 2019 for enduring internal hurdles to launch the first medical device Instagram channel at Abbott (@FreeStyleDiabetes).• Built an all-new global digital and social media team by hiring new resources and setting strategies.• Transformed the Division Digital Social Review Board into a strong cross-functional governance body.• Authored two new Digital and Social Media Policies for the Division.• Created a new global Digital Think Tank for marketers worldwide to adhere to the roadmap and improve Best Practices, Brand Compliance and Global Consistency on the customer journey and go-to-market processes.• Manages internal and external teams on the moderation of global social media channels to resolve customer issues and inquiries in accordance with the complaint handling process and Abbott Quality System.• Partner with local teams to ensure all websites and mobile apps meet business objectives and optimize the user experience. -
Head Of Enterprise Digital Technology Solutions, CorporateAbbott Sep 2014 - Mar 2018Abbott Park, Illinois, UsAs part of a larger IT transformation, I moved from Division to HQ IT where I was placed over all digital marketing technologies at Abbott.• New Organization: Combined Nutrition, HQ and Divisonal teams to create a new, centralized organization that took charge of digital delivery. Fired far-flung ad agencies that been doing digital development. Introduced new systems that worked well for global information companies such as AOL (former employer).• Worldwide Rollout: In 2014 – based on success with Nutrition Division - handpicked to lead a similar transformation for all Abbott Divisions worldwide.• Combined HQ and Divisional teams to create a new, centralized IT organization that took charge of digital delivery worldwide. Replaced far-flung ad agencies that been doing digital development. Introduced new systems and procedures that worked well for global information companies such as AOL (former employer).• Provided digital solutions to Corporate HQ and all divisions in 160 countries.• Led digital strategy and implementation for web, mobile apps, e-commerce, and outbound email.• In 2017, executed 4,000 documented digital change controls via Adobe AEM, SDL Tridion and other systems.• Co-authored Abbott’s worldwide policies on digital marketing and best practices, social media, mobile management, project management and software development lifecycle (SDLC).
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Senior Manager Of Global Digital Solutions, Nutrition DivisionAbbott Dec 2006 - Sep 2014Abbott Park, Illinois, UsHired to elevate Digital Solutions to the next level for 150 brands – a perfect fit for this position, based on transformational projects accomplished at AOL. Supported Abbott operations in 97 countries via web and mobile apps (iOS and Android).• Achieved breakthrough by persuading senior management to consolidate all digital solutions for 30 brands and 6 ad agencies onto a single platform.• New CMS: During first year, starting from scratch, led creation of a content management system (CMS) that met the unique requirements – and explosive data growth – of Abbott’s Nutrition Division (the system is still working after 10 years). Reorganized Digital Solutions for AN and won approval to build Abbott’s first in-house digital dev team. Introduced internet product management, web standards, uniform development, and SDLC processes.• Cut costs more than $2 million by consolidating 9 legacy CRMs onto a single platform (Axiom). Cut $250K more consolidating applications while improving quality.• Designed and Built Abbott’s first web Content Management System(CMS) and later co-developed 3 subsequent enterprise CMS’s. • Launched Abbott’s first true B2C eCommerce system, then increased online sales over 25% in following years• Launched Abbott’s first Responsive Web Design websites• Launched Abbott’s first consumer mobile apps• Launched Abbott’s first streaming video platform.• Launched the first global content delivery network (CDN) at Abbott.• Launched Abbott’s first mobile websites• As thought Leader, advised brand managers on content, web, e-mail and social-media strategy.
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Board MemberSocialmedia.Org Mar 2018 - Feb 2019Austin, Texas, UsSocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations. -
Program Director, Aol, Compuserve And Netscape.ComAol Sep 1999 - Jun 2006New York, Ny, UsPROGRESSIONProgram Director, AOL (2004–2006)Senior Program Manager, AOL (1999-2004)Business Partner / Wizop, CompuServe (1984-1999)SUMMARY: Started a distinguished 22-year tenure with AOL as moderator of forums on CompuServe. Thrived throughout cycles of explosive growth, reorganization, and contraction. Consistently exceeded traffic and profit goals. After AOL acquired CompuServe, hired as a Senior Manager and took charge of all financial content for CompuServe, AIM.com and Netscape.com. Promoted to Director in 2004 and expanded portfolio that included digital content for news, sports, business, automotive, careers, community, search, and technology (half of AOL’s web content). PROGRAM-CONTENT DIRECTOR, AOL (2004–2006): Led 50-person organization that ran content creation and storage. Drove traffic and consistently met targets – page views and conversions – for brands such as Travelocity, CareerBuilder, Quicken Loans.• ANALYTICS: Improved traffic and conversions via Omniture, Media Metrix, and AOL proprietary tools. Led training for DoubleClick ad-serving conversion.• Devised Search Engine Optimization (SEO) strategy for Netscape.com. Increased sponsored link revenue 330% over goal using innovative new search implementation.SENIOR PROGRAM-CONTENT MANAGER, AOL (1999-2004): Three-time winner of the CompuServe Bob Award for outstanding ingenuity creating new tools and features• Netscape: Increased usage of Netscape portfolios system by 1,000% while managing convergence of all AOL financial Web Properties onto a single publishing platform.• ONLINE TRADING: Executed integrated placements for dozens of anchor tenants and content providers such as CBS MarketWatch and Thomson Investment. • NEWSLETTER: Wrote weekly Money Guy financial newsletter for 5 years with 40,000 opt-in subscribers.BUSINESS PARTNER and WIZOP for COMPUSERVE: Recognized as a pioneer of early social media for leading the world’s first online investment Forum (The Investors Forum). -
Founder And CeoAvion Flight Centre Jun 1986 - Sep 1999Midland International Airport, Tx, UsSUMMARY: After MBA graduation, founded a small service company – beset with serious financial and operational problems – and gradually built it into one of the biggest FBOs in North America – from 30,000 sq ft to more than 500,000 sq ft in 36 buildings. Won prestigious national awards for exceptional service. • SCOPE: Aviation services / Fixed base operator (FBO) / Sales and servicing of private, commercial and military aircraft (fuel, repairs, maintenance) • MAJOR CONTRACTS: Negotiated deals with Dept of Defense, American, Southwest, Continental, Delta and America West.• AWARDS: Exxon Tiger Spirit National Gold Award – 1994, 1995, and 1997 – for service excellence. Southwest Airlines: #1 fuel contractor in USA – zero delays or errors (1996). Continental Airlines: Partners in Excellence Award (1997).• MEDIA: Recognized for innovative business approaches (Cover story of FBO Magazine, February 1993) and outstanding customer service (Professional Pilot magazine, 1989).• IT INNOVATION: One of the first FBOs to invest heavily in IT and automation, which played a key part in Avion’s financial success and reputation for outstanding quality of service. Set up the Novell local area Network, wrote custom user interfaces, and online reference library. Created business websites.We sold the company in 2000.
Tom Perry Skills
Tom Perry Education Details
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University Of Oklahoma - Price College Of BusinessBusiness -
University Of Oklahoma – Gallogly College Of EngineeringChemical Engineering
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California State University, ChicoDigital Marketing
Frequently Asked Questions about Tom Perry
What company does Tom Perry work for?
Tom Perry works for Aaa Mountain West Group
What is Tom Perry's role at the current company?
Tom Perry's current role is Lead Digital Product Manager.
What is Tom Perry's email address?
Tom Perry's email address is to****@****ott.com
What is Tom Perry's direct phone number?
Tom Perry's direct phone number is +146933*****
What schools did Tom Perry attend?
Tom Perry attended University Of Oklahoma - Price College Of Business, University Of Oklahoma – Gallogly College Of Engineering, California State University, Chico.
What are some of Tom Perry's interests?
Tom Perry has interest in Live Theater, Single Malt Scotch, Working On Cars, See Less, Snow Skiing, Baseball, Reading, Auto Racing, See 4, Monkeying With Computers.
What skills is Tom Perry known for?
Tom Perry has skills like Leadership, Start Ups, Digital Marketing, Business Development, Public Speaking, Marketing Technology, E Commerce, Internet, Mobile Applications, Project Management, Strategy, Management.
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