Tom Pica Email & Phone Number

Atlanta, Ga, Us

Wireless Insiders Network (WIN) is a group of wireless industry experts, with decades of experience in sales, marketing and network operations roles at companies such as Verizon, AT&T/Cingular, T-Mobile, U.S. Cellular, Telus, Ericsson and other Tier 1 and Tier 2/3 service providers.WIN is a very specialized business development company focused on creating sustainable partnerships between small to medium-sized wireless companies and the wireless carriers and independent agent/dealer community. WIN provides highly targeted, business development and market planning resources that either complement internal resources or substitute for them on a temporary basis.Efforts have resulted in our clients generating hundreds of millions of dollars of incremental revenue...with several achieving their exit strategy as a result. My value add contribution skill set includes public relations brand and reputation strategies; customer experience, i.e. wireless network, customer service, retail and information technology positioning; industry overview; operational insights, and strong ongoing relationships with former and current executives and operational leadership.

San Francisco, California, Us

Public relations strategist with experience in corporate brand and reputation management. Crisis and disaster communications with strong advisory, management, analytical and problem-solving skills, international experience and facility with related technology and social media. Independent practice offers PR strategy and media relations expertise to start-ups and established businesses, as well as acting as bench support for leading U.S. communications consulting firms.

Conshohocken, Pa, Us

Strategic PR advisor and lead communications consultant to CEO of American Aerospace, a leader in airborne enterprise systems.

Washington, District Of Columbia, Us

Bench player for national PR firm, specializing in brand reputation and crisis communications.

Stamford, Ct, Us

Developed public relations plan and provided executive communications and media relations support to mobile virtual network operator providing national wireless service to veterans, military service members and their families.

Basking Ridge, Nj, Us

Executive Director- Corporate Communications-Customer Experience (2003-2014)Developed, promoted and maintained Verizon’s reputation as the leader in wirelesscommunications in the U.S. Led national and regional campaigns establishing and fortifying thebrand’s leadership position.Created and championed successful external and internal campaigns to promote the company’s best-in-class customer experience and superior nationwide wireless network.Led national P.R. strategy (“Nation’s largest and most reliable wireless network”) to frame the terms of industry conversation about wireless network leadership to Verizon Wireless advantage.Established company’s first YouTube and Twitter accounts to advance best network strategy.Provided coordinated national and regional communications to ensure internal and external public relations managers and other departments delivered consistent brand messages aligned with national campaign.Devised and implemented crisis and disaster recovery plans for multiple audiences in traditional and social media to enhance company’s consumer-friendly profile, internally and externally.Managed public relations strategies around major customer service department reorganizations to ensure that Verizon’s the company’s reputation for superior customer service and caring for employees was maintained.

Basking Ridge, Nj, Us

Founded the company’s employee communications function and strategy to unite merged regional companies under one national wireless brand.Created employee, multimedia communications campaign to unveil brand and its mission of delivering nation’s most reliable wireless network in the face of established national and regional competition.Devised and launched company’s “Great Place to Work” strategy that engaged executives and employees in ongoing, positive dialogue about the advantages of working for Verizon Wireless.Established company’s video strategy to reinforce company brand messages internally and externally, employing corporate, vendor and external assets.

First P.R. professional assigned overseas to provide in-country public relations and investor relations counsel for a Bell Atlantic international holding. Worked with executive leadership team of the Athens-based wireless company, jointly owned by Bell Atlantic, Telecom Italia and Greek investors.Supported the company’s successful entry into U.S. and European financial markets by providing corporate communications expertise, including investor and public relations strategy and web design support, in a multi-national environment. (Formerly Stet Hellas, currently operating as Wind.)

Media relations, business partner consulting andexecutive communications.

Bachelor'S Degree, English Language And Literature, General

Executive Development Program, International Business

High School Diploma

Bachelor Of Arts - Ba, English Literature (British And Commonwealth)