Tom Pickford Email & Phone Number

London, Gb

- Driving customer excellence and seeking partnership through client services acquisition and management- Increased profitability by 21% over the past year.- Restructured sales and client services teams to control cost and maximise investment- Revitalised company wide CRM system and reporting processes for the GTM team.

London, Gb

- Manage the largest Sales team driving 40% of company revenues.- Selling product, services and contracted long term engagements.- Own the go to market strategy and then go to market. - Maximising value as an individual contributor from the top Enterprise Accounts.- Achieved target consistently every year- Won marquee net new projects with Next, Barbour and LVMH

Reading, Berkshire, Gb

As Sales & Marketing Manager I oversaw VGL's internal and external sales teams and account managers. As a team we were responsible for maintaining and growing key accounts, and developing new business for the company. I am also responsible for VGL's e-commerce platform, Surface View. Driving new and returning visitors to the website through digital campaigns, and delivering an optimised online customer journey through to purchase.www.vgl.co.ukwww.surfaceview.co.uk

Reading, Berkshire, Gb

• Responsible for the planning and management of the annual marketing strategy and budgets across the three VGL brands; Surface View, Fabpixi and VGL • Management of our external agencies and internal staff to increase new business enquiries through digital and offline marketing.• Implementation and eventual management of our CRM system• Management of our customer records, developing targeted Email marketing and remarketing campaigns using a range of ESPs.• Manage the design, build and ongoing optimisation of the three brand websites based on insight gained from analytics.• Manage the delivery of key marketing campaigns across email, social, PPC and display to achieve sales targets. • Responsible for copywriting, and the creative direction of photo and video shoots to develop content for adverts, press releases and our websites.

• Responsible for the development of a new high end, B2C brand Surface View. Establishing the identity of the brand; and developing awareness of the brand within the Interior Design sector.• Developed and implemented the business development strategy for Surface View to identify new revenue opportunities based on insights gained through user testing and on site analytics data• Established internal procedures and developed a team to help manage consistent production and customer service practices that ensured the growth of the new revenue stream from Surface View• Introduced and implemented a GTM strategy for Surface View, taking responsibility for delivering campaigns across email and social, PPC, display and affiliate marketing to drive brand awareness and sales.

Reading, Berkshire, Gb

Management of individual print projects for VGL clients. From initial concepts through to installation.