Tom Pinney Email & Phone Number

Using a range of collection, processing and reporting tools including Adobe Analytics products as well as the Google suite of products. The primary focus of this role includes;To manage the implementation of individual digital analytics projects ensuring the solutions is implemented robustly with data integrity. Support business teams with changes to channel analytics to enable accurate reporting of marketing campaigns. Responsible for turning high level business requirements into viable analytics solutions. Responsible for the implementation of Analytics in line with business requirements within all digital projects. Manage external resource to ensure analytics projects are delivered on time and meet business requirements. Advise the business teams on the optimal ways to utilise both analytics tools and data provided by analytics solutions.

Bedfordshire

Pinpoint Analytics is a small and adaptable consultancy specialising in delivering actionable insights to increase performance. This has included; service organisations, online retailers and charities.Areas covered include:- Custom reports- Account configuration ie goals, filters, segments, alerts, funnels - Conversion optimisation - Search engine optimisation (SEO)- Competitor analysis- Strategic planning- PPC campaign management- Conceptual advice

Dunstable

Facility management focusing on marketing strategy and digital engagement.

Msc, Business Web Analytics & Management, Distinction

The use of web analytics for business intelligence and project management topics integrated within an understanding of the strategic.

Bsc, Business & Management