Thomas Pitkin Email & Phone Number

Livonia, Michigan, United States

Diversified Specialties LLC was a southeast Michigan-based subcontractor with a strong track record of successfully completed renovation and new-build construction projects with some of the strongest brands in the hospitality industry, such as the Marriott, Hyatt, Sheraton, and Virgin hotels.I directed all of Diversified’s strategic and operational functions. Managed all estimating and bidding, contractor relationships, project management activities, and project-specific and annual budgeting and forecasting.

Troy, Michigan

Directed all of Flagstar’s marketing strategy and operational functions, and managed an in-house team of up to 30 marketing and creative professionals, 30+ agency/vendor relationships, and a multi-million dollar budget. BRAND REVITALIZATIONRevitalized and strengthened the Flagstar brand by reintroducing it as Michigan’s largest full-service community bank in 2011 across its footprint. Utilized an ongoing variety of high-visibility media, community events and sponsorship, and sports marketing partnerships to further evolve the new brand ethos.STRATEGIC MARKETING PARTNERSHIPSDeveloped and nurtured major 3-year partnerships with the Detroit Red Wings and the University of Michigan. The partnerships included a broad range of branding, in-arena and broadcast multimedia, hospitality/fan incentives, digital and social media promotions, and PR/corporate communications components.INTEGRATED MARKETING CAMPAIGNSDeveloped highly successful, integrated, and multi-discipline campaigns using a variety of media platforms (depending on campaign type) such as TV, radio, out of home, digital advertising, social media, search engine marketing, print, events/sponsorship, ATM, and flagstar.com.EVENTS AND SPONSORSHIPSCreated a strategic approach to event selection, and hired seasoned event professionals to guide the identification, justification, and selection of all bank events/sponsorships.DIGITAL STRATEGY DEVELOPMENTDirected the content, design, search engine optimization, and infrastructure improvements of flagstar.com and the bank’s intranet. Increased organic search engine traffic by ~110% on flagstar.com, and exponentially expanded the bank’s social media presence.ANALYTICS AND REPORTINGSkilled in both the science and art of analytics. Proven ability to mine insights from data to gain a 360° customer perspective.CORPORATE COMMUNICATIONS & PRLed all corporate communications/PR activities, including media relations, and external and internal communications.

Boston, Ma

Responsible for Sovereign Bank’s digital strategy; the branding and usability of all of its web properties; and the incorporation of all third-party Retail, Business, and Commercial online product sites.Led an in-house team of 7 online communications, design and branding, and Web analytics professionals.Prepared and monitored an annual budget of $3 million for online media placement, site infrastructure platforms, product selection tools and calculators, security and fraud prevention services, and domain management.Developed consumer and small business promotional campaigns on a quarterly and seasonal basis on sovereignbank.com; and through a combination of email, search engine, and banner advertising programs.Implemented the bank’s web analytics strategy. This included platform assessment, selection, and deployment; as well as integration with internal bank account opening systems to allow digital channel ROI comparison and analysis.Received the WebAward for “Outstanding Achievement in Website Development” by the Web Marketing Association, 2007 and 2008.

Boston, Ma

Led a team of 4 online and offline marketing professionals. Managed the development of sales collateral and presentations, direct mail promotions, product demos, user guides, and annual fee mailings.Established the bank’s Business Banking, Commercial Banking, and Government Banking online presence through the development of 350+ pages of content on sovereignbank.com; and launched a 75+ page Cash Management section on the bank’s intranet site.Oversaw the branding and usability of 10 Commercial and Small Business Banking 3rd-party online product sites.

Boston, Ma

Directed a team that produced all marketing and sales support materials for the Treasury Management sales team across the bank’s Northeast footprint: proposals, collateral, product fact sheets, presentations, user guides, and trade shows and events.

Boston, Ma

PrimeStreet was a premier online marketplace for small business lines, loans, business credit cards, leases, and accounts receivable financing. Credit providers included 40+ national and regional banks, and a major partnership with LendingTree.Responsible for all aspects of PrimeStreet’s marketing communications initiatives. Included identifying, designing, communicating, and executing a marketing communications strategy and function resulting in a standardized print and online corporate communications package.

Framingham, Ma

CIO Communications is an award-winning business unit of IDG Publications that serves CIOs, other IT leaders, and the ecosystem that surrounds and interacts with them. CIO Executive Programs provide face-to-face conferences and events that attract the best and brightest in the IT field.Responsible for the print and electronic marketing strategy of CIO magazine’s biannual CIO Perspectives conferences. The events attracted 1000+ CIOs and IT Directors from Fortune 500 companies on an invitation-only basis.Responsibilities included the development of a national print and electronic marketing plan; agenda development and speaker recruitment; creation and maintenance of the event Web site; and coordination and implementation of event logistics through the management of personnel, internal departmental resources, and vendor relationships.

Burlington, Ma

Designed and taught a series of business and technical writing classes to 50+ consultants, and created a 100+ page course manual and accompanying PowerPoint presentation.Edited and proofread all proposals, reports, and professional correspondence that originated from the practice’s 200+ consultants.

M.A., English

B.A., English

Graduated summa cum laude

A.S., General Studies