Tom Poe Email and Phone Number
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Strategic and versatile business leader with over 20 years of marketing and technology experience in corporate, agency and entrepreneurial settings. Proven success developing and executing award-winning brand, marketing, CX and digital strategies to increase member growth, share of wallet and loyalty. Expert communicator with a passion for collaboration and team building. Skilled at creating innovative brands, products and experiences. Strong proponent of data & analytics, digital transformation and purpose-driven marketing.Specialties: Banking, Credit Unions, Financial Services, Branding, Marketing Strategy, Digital Marketing, Data and Analytics, e-Commerce, Customer Experience, Public Relations, Social Media Marketing, Business Intelligence, Marketing Automation, Market Research, Product Development, Media Buying
Tower Federal Credit Union
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TreasurerTowercares Foundation Jan 2020 - PresentThe mission of the TowerCares Foundation is to support children in need, as well as our Veterans, military heroes and their families. Since its inception in 2015, the TowerCares Foundation has provided over $3 million in grants, donations and scholarships. For more information, visit towercaresfoundation.org.
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Vice President & Director, Marketing And Business IntelligenceTower Federal Credit Union Oct 2019 - PresentLaurel, Maryland, UsEstablished in 1953, Tower ($4.7 billion in assets) serves more than 225,000 credit union members worldwide. Currently serve as member of Tower’s senior leadership team with responsibility for branding, marketing communications, charitable giving, business development and business intelligence.
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Vice President, MarketingMecu Credit Union Oct 2016 - Oct 2019Baltimore, Maryland, UsMember of senior management team at Baltimore’s leading credit union, with $1.2 billion in assets and 115,000 members. Reported to the CEO and managed brand strategy, marketing communications, market research, product development, product marketing, and digital strategy. Oversaw a $5 million budget, internal teams and multiple agencies to achieve business goals for membership growth, product sales and member experience. -
Svp, Retail DeliveryNih Federal Credit Union Mar 2015 - Sep 2016Rockville, Md, UsResponsible for all retail delivery channels and functions, including Branches, Marketing, Sales, Business Development, eDelivery and Card Services. Develops and directs the credit union's strategic growth plan for sales, marketing and overall business development to achieve business goals for membership, loans, deposits and utilization of credit union services. Reports to the CEO and serves on the executive leadership team. -
Vice President, Remote ServicesNih Federal Credit Union Feb 2012 - Mar 2015Rockville, Md, UsReported to the CEO at the nation's largest credit union serving the healthcare and biomedical industry, with $540 million in assets and 45,000 members. Direct all remote delivery channels, including digital strategy, digital marketing, e-commerce, operations and customer service for web, online banking, mobile banking, and call center. Focused on transforming the digital customer experience to enhance marketing, e-commerce and self-service capabilities.
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Senior Program Director, Social MarketingImre Sep 2009 - Feb 2012Towson, Maryland, UsResponsible for building the agency's global social marketing practice. Directed client management and global social media marketing strategy and programs for leading FORTUNE 500 brands, including John Deere, Pfizer, Travelers, Black & Decker, and InterfaceFLOR. -
President & Co-Founder600Block.Com Jul 2007 - Dec 2010Acquired by Mindgrub in December 2010. Focused on business and product strategy, marketing and community building. 600block.com makes it fun and easy to discover great Baltimore places, specials and deals. Members can write reviews, save their favorite places and get personalized recommendations on new things to try in the city.
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Director Of Internet MarketingConstellation Energy Oct 2005 - Sep 2009Baltimore, Md, UsDeveloped and executed online vision and strategy for North America’s largest B2B energy company. Primarily focused on low-cost customer acquisition strategies using search marketing, email marketing, web analytics, conversion optimization and integrated campaigns. -
Web ProducerConstellation Energy 2003 - 2005Baltimore, Md, UsResponsible for managing a FORTUNE 200 intranet and constellation.com, as well as user research, metrics reporting, crisis communications, and media relations. Led company-wide project to design, build, test and launch company's first enterprise intranet portal for more than 8,000 employees. Heavily involved in information architecture, usability testing, interface design, establishing governance model, benchmarking and internal marketing campaign.
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It AnalystBaltimore Gas & Electric (Bge) 2001 - 2003Redesigned a mission critical storm application for communicating storm updates to employees, media and customers. Designed, organized, and launched enhanced divisional intranet site for 1,000 BGE employees with improved content management processes.
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President & FounderMusic Fanatic, Inc. 1999 - 2001Founded an online music company to provide up-to-date music content to a global audience. Designed and developed user interface, as well as handled all partner agreements and third-party vendors. Supervised small staff of developers and led site to 13,000 registered members and 100,000 unique visitors per month.
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Founder And OwnerLyricshq.Com 1997 - 1999Founded one of the first and largest online music lyrics archives with 15 million monthly page views. Hands-on management of entire site life cycle, from design through production. Hired and managed small team of designers and developers.
Tom Poe Skills
Tom Poe Education Details
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Stevenson University
Frequently Asked Questions about Tom Poe
What company does Tom Poe work for?
Tom Poe works for Tower Federal Credit Union
What is Tom Poe's role at the current company?
Tom Poe's current role is Vice President & Director, Marketing and Business Intelligence at Tower Federal Credit Union.
What is Tom Poe's email address?
Tom Poe's email address is tp****@****fcu.org
What is Tom Poe's direct phone number?
Tom Poe's direct phone number is +130171*****
What schools did Tom Poe attend?
Tom Poe attended Stevenson University.
What skills is Tom Poe known for?
Tom Poe has skills like Email Marketing, Digital Marketing, Web Analytics, Social Media Marketing, Marketing Strategy, Online Advertising, User Experience, Sem, Analytics, Mobile Marketing, Website Development, Lead Generation.
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