|| EXIT 2016 ||All-inclusive kids' activities network! For less than half the cost of 1 month of gymnastics, karate, dance, sports or entertainment; kids get access to ALL of them and more!

Build, promote and manage your online store in a snap!StoreSonar's turnkey e-commerce software incorporates easy-to-use online payments, content management, customer analytics, automated inventory management as well as integrated social media and search engine optimization.

|| EXIT 2012 ||• Developed and managed strategy for online and mobile products and services.• Managed company brand, reputation and loyalty across client websites and partner sites. • Developed and managed Social Media strategy. • Conducted online product research and competitive analysis. • Guided or oversaw development and updating of online tools, mobile applications, online processes.• Designed and coordinated search engine optimization (SEO) and search engine marketing efforts (SEM).• Worked closely with sales, marketing, eCommerce teams, and vendors to discover and capture additional online sales/cross-sell opportunities • Oversaw and managed website development and design.• Hands-on design of website, user interfaces, mobile interfaces and online advertising elements.• Stayed apprised of new and emerging internet and mobile technologies. Researched, evaluated and suggested adoption of appropriate technologies to management. • Evaluated feedback from retail and customer support channels to discover and simplify any barriers in customer adoption and utilization of online and mobile tools. • Regularly presented and evangelized new technologies with staff and management to support education and adoption.Clients served: PNC Bank, Deloitte & Touche LLP, Deloitte Consulting, Bristol Advertising, more...

|| EXIT 2007 ||• Developed and managed branding campaigns and identity across internet, multimedia, print, television, radio, social networks, and developing online mediums/technologies • Led recruitment, building, mentoring and supervision of design teams, art production teams, Internet development teams, and search optimization/database marketing specialists• New business development• Acted as a liaison between clients and design/development teams • Regularly presented campaign strategy to client teams, board of directors, and committees in clear non-technical language• Conducted market research and competitive analysis to assure fresh and innovative concepts pertaining to client campaigns• Developed and coordinated Search Engine Optimization (SEO/SEM) campaigns • Conducted client business analysis for e-commerce, Internet and Intranet initiatives • Management and hands-on creative and web development, prototyping, and video/sound engineering for client print, television, internet, multimedia, and radio campaigns • Supervised and directed photo shoots, video shoots and sound recording/engineering Clients served: Jose Cuervo, MeadWestvaco, Marc Advertising, Grey Group, Razorfish, American Red Cross, WeightWatchers, DeVry University, Blue Cross Blue Shield, Six Flags Theme Parks, Dairy Queen, Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers, Algor Software, Nortel Networks, TimeSys Software, PNC Bank, Mellon Financial, Deloitte & Touche LLP, Deloitte Consulting, Yum! Brands, more…

• Surveyed, developed and deployed digital strategy and eCommerce solutions. • Built highly-specialized teams to develop custom internet applications and streamline processes.• Measured and tracked results to continually improve upon business process efficiency and strategic goals.• Acted as a liaison between clients, technology teams, and executive management teams.• Regularly presented and evangelized technology solutions to management teams and board of directors.

• Advised executive management teams in the best way to expand business and market growth via eCommerce solutions.• Developed, deployed, measured and improved upon digital strategy for RHI consulting clients.• Built and led teams to evaluate digital business processes, profitability, automation and digital business expansion.• Bridged communication between marketing/sales teams and online technology initiatives.

• Advised management teams of the best use of Internet technologies for increasing/measuring site traffic, sales conversion, simplifying site usability, development of online sales channels and new web technology adoption. • Built and managed eCommerce teams, software user interface teams, interactive developers, designers and electronic database communication specialists.• Built and led online brand expansion initiatives.• Surveyed technical and software needs as they related to client business model and strategy.• Regularly presented and evangelized digital technology strategy to executive management teams, investors and board of directors.

• Managed website team and software user interface team consisting of graphic designers, interactive/web designers, content creators, developers, and outside vendors.• Responsible for staying apprised of arising Internet technologies, monitoring and presenting solutions for increasing site traffic, simplifying usability and new web technology adoption. • Responsible for creative direction of company’s website and primary software-as-a-service (SaaS) product • Assisted with online branding initiatives• Hands-on design of software user interface, animation, website and site architecture • Responsible for ecommerce project management and scheduling of all website team tasks.

• Brought on board to advise management in the creative development and expansion of 12 regional newspapers and radio stations into an online news portal entitled PittsburghLIVE.com • Instrumental with the spin-off of PittsburghLIVE.com as an online agency arm of Tribune Review Publishing Co. • Developed online brand for multiple web properties owned and operated by the Tribune-Review Publishing Company. • Advised management in the best use of design and editing technologies to automate online functions. Assisted with the design and development of an automated online news publishing system.• Responsible for analysis and design of online advertising placement • Regularly presented to clients, outlining creative direction combined with suggested Internet technology to solve online business needs and sales goals • Worked with outside vendor in development of PittsburghLIVE ad campaigns involving print, television, interactive and outdoor media • Developed user interface standards for PittsburghLIVE.com and each of its affiliate online properties – SteelersLIVE, TicketLIVE, TribLIVE, PenguinsLIVE, eShopsLIVE, Valley News Dispatch, Daily Courier, Valley Independent, Leader Times, The Herald, Blairsville Dispatch, KQV Radio, etc. • Conducted focus groups to test user interface and usability Clients served: Pittsburgh Steelers, Pittsburgh Penguins, Pittsburgh Pirates, University of Pittsburgh Football, Scaife Media Group, Mellon Financial, PNC Bank, Blue Cross Blue Shield, Duquesne University, Robert Morris University, more...

• Advised management of advertising and marketing strategy and tactics for direct-to-consumer software sales • Managed and mentored design/development team consisting of graphic artists, technical writers, and production manager • Assisted with brand development and maintaining consistency across all company communications – magazine, trade journals, internet, video, books, instructional manuals, product packaging, CDs, etc.• Managed creative production and design of 4-color ads, brochures, industrial/educational videos, product packaging, direct mail advertising, and catalog • Redesigned and managed Algor’s corporate website to maximize user-friendly navigation and content organization.

• Managed a team of internet and print designers, copywriters and multimedia developers • Supervised photo shoots and video/film pre-production through post-production • Project management for Internet development projects, print advertising production, brand development, and graphic design • Directed full-scale advertising campaigns for the American Red Cross, Pittsburgh Penguins, Pittsburgh Pirates and Carnegie Mellon University • Conducted market research and competitive analysis for clients wishing to build out ecommerce presence • Developed and assisted with marketing strategy and ad campaigns utilizing internet, television, radio and print advertising • Acted as a liason between design/development teams and clients to explain plans and goals in non-technical language • Regularly presented online campaign strategy to client management teams