Tom Polk Email & Phone Number

|| EXIT 2016 ||All-inclusive kids' activities network! For less than half the cost of 1 month of gymnastics, karate, dance, sports or entertainment; kids get access to ALL of them and more!

Build, promote and manage your online store in a snap!StoreSonar's turnkey e-commerce software incorporates easy-to-use online payments, content management, customer analytics, automated inventory management as well as integrated social media and search engine optimization.

• || EXIT 2012 ||
• Developed and managed strategy for online and mobile products and services.
• Managed company brand, reputation and loyalty across client websites and partner sites.
• Developed and managed Social Media strategy.
• Conducted online product research and competitive analysis.
• Guided or oversaw development and updating of online tools, mobile applications, online processes.

• || EXIT 2007 ||
• Developed and managed branding campaigns and identity across internet, multimedia, print, television, radio, social networks, and developing online mediums/technologies
• Led recruitment, building, mentoring and supervision of design teams, art production teams, Internet development teams, and search optimization/database marketing specialists
• New business development
• Acted as a liaison between clients and design/development teams
• Regularly presented campaign strategy to client teams, board of directors, and committees in clear non-technical language

Zurich, CH

• Surveyed, developed and deployed digital strategy and eCommerce solutions.
• Built highly-specialized teams to develop custom internet applications and streamline processes.
• Measured and tracked results to continually improve upon business process efficiency and strategic goals.
• Acted as a liaison between clients, technology teams, and executive management teams.
• Regularly presented and evangelized technology solutions to management teams and board of directors.

Menlo Park, CA, US

• Advised executive management teams in the best way to expand business and market growth via eCommerce solutions.
• Developed, deployed, measured and improved upon digital strategy for RHI consulting clients.
• Built and led teams to evaluate digital business processes, profitability, automation and digital business expansion.
• Bridged communication between marketing/sales teams and online technology initiatives.

Menlo Park, CA, US

• Advised management teams of the best use of Internet technologies for increasing/measuring site traffic, sales conversion, simplifying site usability, development of online sales channels and new web technology adoption.
• Built and managed eCommerce teams, software user interface teams, interactive developers, designers and electronic database communication specialists.
• Built and led online brand expansion initiatives.
• Surveyed technical and software needs as they related to client business model and strategy.
• Regularly presented and evangelized digital technology strategy to executive management teams, investors and board of directors.

Cranberry Township, Pennsylvania, US

• Managed website team and software user interface team consisting of graphic designers, interactive/web designers, content creators, developers, and outside vendors.
• Responsible for staying apprised of arising Internet technologies, monitoring and presenting solutions for increasing site traffic, simplifying usability and new web technology adoption.
• Responsible for creative direction of company’s website and primary software-as-a-service (SaaS) product
• Assisted with online branding initiatives
• Hands-on design of software user interface, animation, website and site architecture
• Responsible for ecommerce project management and scheduling of all website team tasks.

Tarentum, Pennsylvania, US

• Brought on board to advise management in the creative development and expansion of 12 regional newspapers and radio stations into an online news portal entitled PittsburghLIVE.com
• Instrumental with the spin-off of PittsburghLIVE.com as an online agency arm of Tribune Review Publishing Co.
• Developed online brand for multiple web properties owned and operated by the Tribune-Review Publishing Company.
• Advised management in the best use of design and editing technologies to automate online functions. Assisted with the design and development of an automated online news publishing system.
• Responsible for analysis and design of online advertising placement
• Regularly presented to clients, outlining creative direction combined with suggested Internet technology to solve online business needs and sales goals

US

• Advised management of advertising and marketing strategy and tactics for direct-to-consumer software sales
• Managed and mentored design/development team consisting of graphic artists, technical writers, and production manager
• Assisted with brand development and maintaining consistency across all company communications – magazine, trade journals, internet, video, books, instructional manuals, product packaging, CDs, etc.
• Managed creative production and design of 4-color ads, brochures, industrial/educational videos, product packaging, direct mail advertising, and catalog
• Redesigned and managed Algor’s corporate website to maximize user-friendly navigation and content organization.

• Managed a team of internet and print designers, copywriters and multimedia developers
• Supervised photo shoots and video/film pre-production through post-production
• Project management for Internet development projects, print advertising production, brand development, and graphic design
• Directed full-scale advertising campaigns for the American Red Cross, Pittsburgh Penguins, Pittsburgh Pirates and Carnegie Mellon University
• Conducted market research and competitive analysis for clients wishing to build out ecommerce presence
• Developed and assisted with marketing strategy and ad campaigns utilizing internet, television, radio and print advertising

Ba, Communications, Psychology, Music & Sound Engineering

Associate Of Arts (A.A.), Concentrations In Film Making, Cinematography, Screenwriting, Traditional And Digital Editing