Tom Whiteley Email & Phone Number

Leeds, Leeds, United Kingdom

York

York, Uk

Marketing execution lead across Individual and Group Protection, and Health

Wakefield, England, United Kingdom

York, United Kingdom

Working as a marketing manager within the intermediary & partner marketing team, focused the estate agents partner channel. Responsibilities include driving engagement and trading through product and brand campaigns, and prioritising and managing work delivery through an agile pool of marketing consultants.

York, United Kingdom

Seconded to lead the protection intermediary marketing team, delivering campaigns and strategies that drive trading performance. Including roll-out of new propositions and products, with a focus on the use of digital channels and media, improving the ways in which we connect with intermediaries to deliver a personalised experience.

York, United Kingdom

This position within Aviva has saw me take ownership of shaping and delivering a number of strategically important campaigns across the Aviva and Friends Life brands – covering elements of both B2B and B2C. In addition, I have initiated and led a number of strategy and process improvements across campaign execution, content and social. Given my breadth of previous experience, I mixed hands on leadership of campaigns with supporting the wider team to deliver against our objectives.My time in this role exposed me to a larger corporate environment which allowed me to demonstrate and broaden my experience across a number of projects in short period of time.• Campaign delivery, management and reporting• Ensuring effective engagement with sales/distribution colleagues• Supplier management• Regulatory approval management• Development and improvement of social and content strategy• Collaboration with technical, legal and compliance colleagues to deliver effective campaigns

Leeds, United Kingdom

Having worked on Rural's marketing 3 days per week in my role within the UK General Insurance Group, in November 2014 I was assigned to Rural Insurance full time to support the ongoing growth of the business. This B2B focused role includes:• Creation of the marketing strategy in order to support the successful delivery of the Rural plan – leading and identifying areas of marketing opportunity to stretch targets• Responsibility for the creation and timely and cost effective execution of the agreed marketing plan ensuring delivery of targeted ROMI – either directly or via indirect resource• Working with the Rural Insurance Leadership team to ensure a robust planning process and to co-ordinate all marketing activity on a weekly/monthly basis to agreed targets, prioritising against other departmental workload• Ownership of the Rural brand, proactively identifying and implementing initiatives which optimise and evolve our proposition• Planning and managing the utilisation of UK General Group central Creative/Digital resource, and external PR resource in order to deliver agreed plans • Representation of the marketing function on key group initiatives, defining requirements and delivering key workstreams• Working with the Sales Director to identify opportunities to support and grow key trading partner relationships through marketing support and consultancy.

Leeds, United Kingdom

The UK General Insurance Group is the UK's largest specialist MGA. I worked as a Group Marketing Executive, supporting several business units within the group, before being assigned wholly to Rural Insurance. Reporting to the Marketing Director, I was responsible for the full mix marketing planning, delivery and budget management for the groups rural insurance and compliance consultancy arms, while also supporting group marketing initiatives. This role included:• Delivery and management of effective B2B marketing strategies, campaigns and projects in line with business objectives• Liaising directly with business unit MDs and SDs to provide all strategic and ad-hoc marketing support• Working with the Group digital and creative team to deliver creative online and offline campaigns. Notable achievements include winning the 2013 insurance times awards brand campaign of the year• Email communications to increase broker engagement and for demand generation• Development of a content marketing strategy for UKGI - utilising thought leadership for lead generation• Management of Rural Insurance's attendance at events including the annual BIBA conferenceSignificant achievements include: Re-launch of UKGI including proposition review and re-development, including website, collateral and content creation and distribution strategy. Creation of campaign template and process – supporting Rural Insurance in achieving its targets with regular and efficient creative campaigns.

Leeds

Reporting to the Marketing Manager, this role required me to work as part of a team of 6 supporting over 40 branches around the UK - covering both the retail and wholesale arms of the business. During the course of this role I became a senior member of the team, providing support to the marketing manager in the day to day running of the team. My role involved:• Managing marketing requests from 40 branches – functioning as an in-house agency. This included distribution of workload amongst the team, as well as liaising with outside agencies to deliver marketing support across the full mix• Representing the marketing function on strategic projects and acquisition integrations - with full responsibility for planning and budgeting marketing deliverables • Re-branding of the Private Clients brand of the business - liaising with external agencies to develop brand identity and a new literature suite • Developing basic skills in Adobe illustrator to amend existing templates to produce artwork for branches• Developing online and offline collateral for both the retail broker and wholesale underwriting arms of the business• Writing online and offline copy - liaising with product experts around the business to identify key messages and product USPs to appeal to the target audience• Developing email campaigns to achieve engagement and sales targets, on target and to budget.

Wakefield, United Kingdom

Reporting directly to the Managing Director, I was responsible for all aspects of marketing at this SME, turning over circa £12m at the time.My most significant project was the complete rebrand and proposition review of the business. This included development of brand identity, brand values, strapline, new website, new brochure and online and offline copy.This culminated in the giving of a presentation of the rebrand to 200 people at the annual conference. My role also included: • Managing direct mail campaigns• Website management including copywriting and SEO• Internal communications• Product launches• Budget management• PR

Msc Marketing Management, Marketing, Distinction

Activities and Societies: Rugby League Team

Ba E-Business, Business, E-Commerce