Lead Ux Engineer - Reading Eggs B2C
CurrentI lead UX/UI initiatives and technical solutions for the parent experience across Reading Eggs on web, iOS, and Android platforms. Collaborating across multiple teams to launch designs that deliver a seamless user experience. ● Family Dashboard: Incorporating strategic user insights and streamlined design processes, resulting in new users navigating 1.5x faster and six-figure revenue generation from book store optimisation.● Led UI/UX and Engineering teams using Agile to migrate a Marketing site to a new tech stack and CMS in an effort to improve efficiency. This resulted in improved website performance, greater control for the content team and streamlined process.● Software Engineering: Developed custom advertising and marketing solutions, and built code components in NextJS and Contentful to support the Marketing team.