Hi, I'm Tom šI'm a UX Engineer specialising in bridging design thinking and technical implementation. At Reading Eggs, I lead user experience initiatives that combine research, design, and development to create impactful digital experiences for millions of users.šÆ Recent Impact:⢠Led CMS migration e2e reducing publishing time by 40% & increasing marketing page speeds by 30%⢠Improved landing page signup conversion by 16% through performance optimisation⢠Redesigned Family Dashboard driving 6-figure revenue through store optimisation⢠Led cross-platform subscription initiatives achieving significant YOY growthš” Core Expertise:⢠User-Centered Design Process⢠Optimising conversion through A/B testing⢠Leading end-to-end UX processes⢠Converting user research into scalable codeš ļø Tech Stack:⢠Research: User Tests, Desk & Market Research, Quant + Qual methods⢠Design: Figma, Adobe Suite⢠Testing: A/B Testing, UserTesting⢠Analytics: Google Analytics, Hotjar, A/B Testing⢠Technical: HTML/CSS, React, Next.js, TailwindCSSAfter hours, I run a consultancy helping founders validate ideas and build user-centric products that drive adoption. I also spend time launching indie projects of my own. Always open to discussing UX Engineering opportunities and sharing insights about bridging design and development.