• Established a niche skincare website that has received 2.4M+ impressions in Google Web Search and 1.4M+ impressions in Google Image Search in the last 16 months• Generated 200K+ sessions across 180K+ users and 250K+ pageviews since inception via SEO optimizations, high-quality and user-oriented content, and contextually relevant backlinks• Secured private affiliate programs with independent merchants and helped drive meaningful leads and sales to their e-commerce operations and… Show more • Established a niche skincare website that has received 2.4M+ impressions in Google Web Search and 1.4M+ impressions in Google Image Search in the last 16 months• Generated 200K+ sessions across 180K+ users and 250K+ pageviews since inception via SEO optimizations, high-quality and user-oriented content, and contextually relevant backlinks• Secured private affiliate programs with independent merchants and helped drive meaningful leads and sales to their e-commerce operations and customer funnelsMy proficiencies include:• Search Engine Optimization, Conversion Rate Optimization, Web Design, Copywriting• Google Analytics, Google Search Console, Google Data Studio• Wordpress, Ahrefs, Surfer SEO, Authoritas, Oxygen Builder Show less

• Massively increased organic traffic by 89% in L3M (vs. P3M) for a leading Canadian retail cannabis client by optimizing their local landing pages and addressing key technical SEO issues; this ultimately allowed the client to DOMINATE organic rankings on Google (#1-2) for their target keywords!• Managed all things SEO for 17 retainer clients across a variety of industries, geographies, and business sizes; applied my SEO experience to boost each client's organic search visibility and… Show more • Massively increased organic traffic by 89% in L3M (vs. P3M) for a leading Canadian retail cannabis client by optimizing their local landing pages and addressing key technical SEO issues; this ultimately allowed the client to DOMINATE organic rankings on Google (#1-2) for their target keywords!• Managed all things SEO for 17 retainer clients across a variety of industries, geographies, and business sizes; applied my SEO experience to boost each client's organic search visibility and generates dozens, hundreds, or even thousands of additional customers and leads each month• Conducted thorough SEO audits to identify areas of concern, including technical analysis, on-page analysis, backlink analysis, keyword research, competitor research, local SEO analysis, and more Show less

• Evaluated 20+ investment opportunities in US high yield debt (sub-investment grade) by analyzing business and industry fundamentals, identifying key credit risks, and synthesizing research into actionable investment recommendations, resulting in 7 approved credits and over US$110MM invested to date• Organized due diligence calls with third-party experts, research analysts, and investor relations by preparing a key questions list, leading the calls, and disseminating summary notes to the… Show more • Evaluated 20+ investment opportunities in US high yield debt (sub-investment grade) by analyzing business and industry fundamentals, identifying key credit risks, and synthesizing research into actionable investment recommendations, resulting in 7 approved credits and over US$110MM invested to date• Organized due diligence calls with third-party experts, research analysts, and investor relations by preparing a key questions list, leading the calls, and disseminating summary notes to the investment team, resulting in efficient information gathering that further supported or invalidated the investment thesis• Assisted in developing a US high yield investment strategy by assessing benchmark performance and compiling data on portfolio analytics in collaboration with internal back-office, resulting in the presentation of research insights and strategy implications at the annual department offsite• Assumed primary responsibility for 5 positions in the US high yield portfolio, which included monitoring for news events, financial releases, and industry developments; active monitoring efforts resulted in timely updates of business and investment performance to industry teams Show less

• Honors: Received the Natural Resources Energy X Award for research and analytical contributions to an €830MM (~C$1.3BN) transaction with Shell to acquire a 43.5% working interest in an offshore gas field off the coast of Ireland• Designed, engineered, and operated the financial model that supported an €830MM bid for a 43.5% interest in an offshore gas field in Ireland alongside a Canadian operating partner (Vermilion Energy), resulting in the successful signing of the first ever… Show more • Honors: Received the Natural Resources Energy X Award for research and analytical contributions to an €830MM (~C$1.3BN) transaction with Shell to acquire a 43.5% working interest in an offshore gas field off the coast of Ireland• Designed, engineered, and operated the financial model that supported an €830MM bid for a 43.5% interest in an offshore gas field in Ireland alongside a Canadian operating partner (Vermilion Energy), resulting in the successful signing of the first ever transaction by CPPIB with an oil & gas supermajor (Shell)• Led the insurance analysis, which included estimating liabilities of well blow-outs and gas plant failures in collaboration with insurance advisors to determine the appropriate level of insurance coverage, resulting in adequate risk transfer to insurers to protect invested capital from low probability events• Forecasted portfolio and benchmark investment returns using a performance model built from scratch, that provided valuable insights into both historical results and future performance to guide management decisions on investment strategy, staffing requirements, and resource allocation in order to meet department goals Show less

• Researched macroeconomic conditions in Canada by province to support the risk mitigation strategy for a portfolio stress-testing initiative, resulting in projected savings of $30MM to $70MM in credit delinquencies over 3 years under an enhanced credit mitigation strategy