Tom Racette Email & Phone Number

Thailand

► Currently available for hire on a monthly retainer or project basis on assignments related to Marketing (SEO/SEM, Social Media, online/e-marketing, ad copy etc), Public Relations, website optimization (WordPress, Google Analytics etc) and online media. Previous and current projects for clients include:► TQPR Thailand, The Amiris Co Ltd, Kata Rocks, Infinite Luxury, Hemisphere Monaco, Connect2Social.com, MakeUpGourmet.com: SEO, advertising copywriting, banner and print advertising, brochures, advertorial, press releases, social media content, CRM software management, website optimisation, CMS content loading, all content - all the time► Starbucks, Auntie Anne’s, Central Group, Centara Hotels & Resorts: advertising copywriting, print advertising, hotel & product brochures, food and beverage table tents, website content, press releases► AsiaWebDirect.com: ad copy, travel guide and website content, press releases, trade show press kits

Bangkok Metropolitan Area, Thailand

GLG is driven by the curiosity of approximately 1,200 employees around the world who are transforming the way the top professionals share expertise and learn.Soon after its founding in 1998 GLG began connecting top professionals across fields and around the country. Over time, we became a membership of leading experts providing business decision-makers with insights to create better, more informed outcomes.Today, we are the world’s largest membership network for one-on-one professional learning, comprising more than 500,000 thought leaders and practitioners, including business leaders, scientists, academics, former public sector leaders and the foremost subject matter specialists. We serve users at more than 1,400 client companies in 40 countries. These clients include Fortune 500 companies in nearly every sector and the leading professional services firms and financial institutions.GLG’s industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company’s culture.GLG is headquartered in New York with 22 offices globally and 1,200 employees.

Phuket, Thailand

► Creating, writing, and editing all online marketing content across entire website architecture in addition to all external pay-per-click advertising. Crafting all online marketing messages, assisting in the design of banner ads used either onsite (with Google DFP) or externally (for PPC) to drive bookings, and redesigning existing newsletters; Creating and launching the social media content strategy for Facebook, Twitter, Google+, Instagram and all other platforms. ► Launched a mid-month deals newsletter distributed to over 1m subscribers; Created new content strategy for event articles/blog posts to seamlessly integrate internal and hotel links, long tail search terms and Google Adwords to improve SEO rankings, as well as editing and optimizing existing content for migration from static to dynamic pages. Created a comprehensive integrated marketing communications strategy, using online & offline platforms, to attract investor attention resulting in HotelTravel.com’s acquisition by a publicly listed online travel agent.► Wrote and edited all posts and promotional campaigns, helped design landing pages for hotel deals on HotelTravel.com, m.HotelTravel.com and all social media; Rewrote all consumer facing email templates and auto responders to increase bookings and boost customer lifetime value, Created due diligence marketing overviews for reports provided to both Expedia (2008) and MakeMyTrip.com (2012).

Bangkok, Thailand

► Established Accor’s first corporate communication and public relations department in Asia managing a multinational team of over 90 hotel PR managers around the region during a period when the group’s Asian hotel network tripled to over 150 hotels in seven brand categories across 14 Asian countries. ► Created Accor’s first PR training program in Asia and managed crisis communication during SARS, political unrest in Thailand and the Boxing Day Tsunami at Sofitel Khao Lak. Managed all internal communication including Accornet Asia launch (corporate extranet) and redesigns, while supplying content to Paris head office across all brands, websites and CSR programs. ► Launched and edited Accor Traveler Asia in-room magazine and Communiqué monthly newsletter; Created Accor Press Club, a monthly media meeting place, in Bangkok, Shanghai and Jakarta to expand top-of-mind media and consumer awareness for Accor and its hotel brands.

Bangkok, Thailand

Managing Editor – PATA Compass Magazine January 1998 - December 2000► Oversaw all aspects of design and content on the first re-design in 15 years of the flagship publication.Bureau Chief – Thailand, Vietnam, Cambodia, Laos & Myanmar April 1993 - December 2000► Set up and managed the Bangkok news bureau responsible for a five country region, contributing news and features to the company's flagship publication Travel Trade Gazette Asia (TTG Asia); and its other travel group titles; Business Travel News Asia Pacific (BTN) and Incentive and Meetings Asia (IMA).

Bangkok, Thailand

Bachelor Of Fine Arts, Theatre Arts

Associate Arts, Creative Writing

Education record