Tom Ramsay Email & Phone Number

Puyallup, Wa, Us

Responsible for all marketing activities and results for a commercial construction company. Created strategies for three divisions within the company: Honey Bucket - a portable sanitation company for construction and events with locations in four states (WA, CA, OR, UT); FloHawks Plumbing and Septic - a residential and commercial plumbing company serving the Puget Sound market, and Northwest Cascade Construction - a heavy construction company serving Western Washington. - Increased online leads by 45% which helped the company see record revenue growth. - Directed team to produce effective online content, blog posts and video that increased audience engagement with the brands. Oversee social media plan and calendar. Created online photo contests that increased social media presence by 80% - Wrote and designed blog posts, technical brochures, advertisements, online radio ads, external sales letters and internal corporate/employee communications. - Responsible for lead generation on three websites to reach daily sales quota including SEO and SEM strategy and management. - Created offline advertising plan including billboards, radio, and direct marketing. - HIred and trained internal marketing department staff and managed many outside creative suppliers. - Worked with senior management in coordination of annual off-site planning meetings and weekend leadership training. - Responsible for marketing budget for all divisions. - In May 2017, took over Northwest Cascade's Customer Service Department - Manage a department of 18 CSR's who are on duty 24/7. - Developed new streamlined onboarding/training program- Handle hiring, discipline, coaching, and team building responsibilities - The department averages 600 calls a day for all three divisions and from customers in four states.- Report directly to the president of the company

Puyallup, Washington, Us

Projects include: Creating and organizing nationwide product introduction events for a mailing software company. Consulting with a dimensional signage company on local marketing initiatives and lead generation strategies.

Seattle, Wa, Us

Built the marketing department for an aerospace engineering and manufacturing company with offices worldwide that realized record sales and profits every year. In 2008, FTI (a family run company) was purchased by Precision Castparts Corp. (PCC), a Fortune 500 Company with over $7 billion in sales a year. • Developed Marketing Automation and CRM process that increased customer conversion rates by 80% and generated global qualified sales leads.• Launched new products with integrated marketing campaigns and sales tools which realized over $40M in sales and an average 270% MROI.• Created content marketing strategy and plan which included the release of webinars, technical papers, PR, testimonials, and sales tools. Wrote press releases, success stories, and newsletter content. Able to translate technical jargon into readable and effective communications.• Managed 13 brands in five different markets to ensure brand identity, consistency, and message clarity. Developed brand positioning strategy and trained company managers on branding guidelines.• Reduced marketing expenses 20% by utilizing and training internal resources. • Defined and reported Customer Satisfaction metrics to senior management. • Successfully led cross-departmental teams.• Hired/trained direct reports and managed multiple supplier relationships.• Spearheaded the design and branding of new products and packaging.• Directed online marketing efforts that were integrated into company marketing strategy including web site development, SEO/SEM, PPC, social media content, and QR codes. • Researched new market and defined/launched new product with potential sales of $13M.• Planned and supervised over 30 international and domestic trade shows and customer events per year and managed speaking engagements and technical presentations.

Directed and developed marketing communications strategies and activities for business and consumer divisions of this international software manufacturer and Internet pioneer. ·Successfully launched two different software products in both the retail space (Internet filtering software) and enterprise market (keystroke biometric software) within a two-month time period, which included collaboration with completely different development, sales and marketing divisions within the company. ·Directed senior management and PR Department on messaging and branding strategies.·Guided Web development team with web strategy, design/usability, content and e-commerce evaluation. ·Headed up senior management team in re-naming/re-branding the company.·Developed and wrote marketing requirements documentation for new product upgrades. Created training documentation and customer support processes for new product introduction.

Developed and executed integrated marketing plans and lead generation strategies for a financial software developer. ·Designed and implemented a new product roll out that realized a 2500% ROI and changed the strategic sales direction of the company from relying on independent representatives to the creation of an internal sales force.·Developed internal training and U.S. market introductions for the new domestic sales force.·Successfully re-branded corporate identity to align with new corporate direction. ·Implemented media campaigns providing national media coverage in industry publications and online reviews. Facilitated strong PR relationships and worked as primary media contact. Planned and executed media/analyst tours.·Supervised/mentored staff and defined and approved deliverables and priorities.

Spearheaded the development and implementation of national and international marketing strategies for consumer and professional product lines that represented over $85 million in sales. ·Created national advertising and retail promotions for over 2,500 retail outlets which included advertising, POP displays, collateral, sales training, contests, sweepstakes, and premiums that increased sales by 400% and created positive brand awareness.·Increased the overall quality and effectiveness of marketing campaigns by establishing promotional relationships with NASCAR and the Arnold Palmer Golf Academy. ·Opened up a new market with a new product line that included market research, competitive intelligence and analyst, packaging, pricing, promotions and advertising which generated $1.5 million in sales in the first year.·Developed media strategies to complement marketing and business objectives.·Developed and managed retail customer acquisition and retention programs.

Ba, Communications/Marketing

Certificate Program, Integrated Marketing Communication