Tom Ramsden

Tom Ramsden Email and Phone Number

Managing Director @ Sid Lee Sport
Portland, OR, US
Tom Ramsden's Location
Portland, Oregon, United States, United States
Tom Ramsden's Contact Details

Tom Ramsden personal email

n/a

Tom Ramsden phone numbers

About Tom Ramsden

Tom Ramsden is a Managing Director at Sid Lee Sport. He possess expertise in defining and attaining brand positioning, managing marketing communications in diverse markets, creating and producing amazing ideas that connect people to brands, creative direction, bass guitar and 14 more skills.

Tom Ramsden's Current Company Details
Sid Lee Sport

Sid Lee Sport

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Managing Director
Portland, OR, US
Website:
sidleesport.com
Employees:
27
Tom Ramsden Work Experience Details
  • Sid Lee Sport
    Managing Director
    Sid Lee Sport
    Portland, Or, Us
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  • Sid Lee
    Executive Strategy Director
    Sid Lee Aug 2021 - Apr 2023
    Global
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  • Adidas
    Senior Director Brand Communications - North America
    Adidas Oct 2017 - Aug 2021
    Portland, Oregon Area
    Orchestration of activation for vertical categories and horizontal concepts for North America market. Advancing functional expertise across brand communications and planning: Running, Basketball, Soccer, US Sports, Training and Lifestyle (Originals). - Developing and overseeing NAM brand communications plan with team of 30+.- High double-digit Net Sales Growth and NPS increases in the last 2 years (USD$4.83bn Net Sales). - Led the creation of She Breaks Barriers, a platform to remove barriers to sport for girls.- Collaboration with brand partners across athletes, artists, leagues, universities and more.- Disrupted NBA All Star Weekend 2018 with the monumental 747 Warehouse St
  • Kamp Grizzly
    Creative And Strategy Director
    Kamp Grizzly Jan 2016 - Oct 2017
    Portland, Oregon, United States
    Creative and strategic lead, hatching effective marketing plans and unique creative concepts. Driving business and brand development and initiatives that go beyond most creative agency models.- Part of a team that drove triple-digit growth ’16-’18. From <20 FTE to >40 FTE- Conceived and led the execution of the trailblazing adidas Mercury Center.- Part of the team to win new accounts such as Netflix.- Told The Chicago Cubs to F**K Curses.
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  • Adidas
    Global Brand Marketing Director - Football (Soccer)
    Adidas Jun 2011 - Dec 2014
    Herzogenaurach - Germany
    The role oversees all marketing-communication touch points globally for the football category including (but not limited to) Advertising, Social Media, PR, Digital and Retail across products, players, federations, clubs and governing bodies. - Originated and implemented a necessary strategic and creative brand shift from 2011.- Led the adidas 2014 FIFA World Cup 2014 ‘all in or nothing’ campaign.- Helped make adidas the most talked about at the World Cup- Most mentioned, #tag use, biggest and fastest social growth.- Birthed the innovative @brazuca twitter account (+3.5m followers, Shorty Winner).- Industry-celebrated initiative for the Official Match Ball.- Leading / Best-in-class, real time marketing.- Oversaw the Gold Clio-winning ‘There Will Be Haters’ campaign.- Market leaders by 2014 with record net sales for 3 years within adidas Football to >€2bn
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  • Adidas
    Brand Marketing Director - Originals
    Adidas Mar 2007 - Jul 2011
    Revolutionized brand marketing for the adidas Originals category by implementing an awareness generating, people-driven and digital engagement activation strategy. Accelerated the transformation of the adidas Originals category with the campaign ‘House Party’ in 2008.- adidas Originals was one of the only brands in the industry to grow in ‘08 and ‘09.- Pushed the development of an online community of over 15m people. - Relentless, above industry average engagement. (Now +35m likes)- Created the adidas x Star Wars ‘Cantina’ advert for 2010 FIFA World Cup, the first of its kind for the industry and Lucas films. o One Show Interactive Gold Pencil Winner.- Drove multiple innovative, groundbreaking activities.o EG: Ting-Tings Paint Party & Augmented Reality Sneaker Experience.- During this position, adidas Originals business rose from <€1.5bn to >€2bn - Collaborating with partners across fashion, music, sport and lifestyle including Jeremy Scott, Vespa, Missy Elliot, Snoop Dogg and more.
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  • Adidas
    Brand Marketing Director
    Adidas Jun 2010 - May 2011
    Herzogenaurach - Germany
    At the height of the financial crisis in 2009, proposed a radical solution for adidas: a single,brand campaign above all category marketing.- Led the development and implementation of this campaign "adidas is all in".- http://www.youtube.com/watch?v=9FMXsVb1iS0- adidas' largest brand campaign ever- High point for brand metrics in last 5 years.- This strategy changed the way the company is set up today.
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  • U-Dox International Creative Agency
    Project Director
    U-Dox International Creative Agency Jun 2005 - Mar 2007
    Managed projects for a range of clients from adidas to Ralph Lauren. Projects included webdevelopment, print, event, design, retail and film. As project director in a small company therole was hands-on and included everything from production to creative, copywriting tofinance, account management and HR.The agency doubled in size during that period.
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Tom Ramsden Skills

Defining And Attaining Brand Positioning Managing Marketing Communications In Diverse Markets Creating And Producing Amazing Ideas That Connect People To Brands Creative Direction Bass Guitar Marketing Communications Marketing Management Marketing Strategy Social Media Advertising Retail Brand Development Digital Strategy Strategy Digital Marketing Marketing Integrated Marketing Social Media Marketing Brand Management

Tom Ramsden Education Details

Frequently Asked Questions about Tom Ramsden

What company does Tom Ramsden work for?

Tom Ramsden works for Sid Lee Sport

What is Tom Ramsden's role at the current company?

Tom Ramsden's current role is Managing Director.

What is Tom Ramsden's email address?

Tom Ramsden's email address is to****@****zly.com

What is Tom Ramsden's direct phone number?

Tom Ramsden's direct phone number is +150322*****

What schools did Tom Ramsden attend?

Tom Ramsden attended University Of Westminster.

What skills is Tom Ramsden known for?

Tom Ramsden has skills like Defining And Attaining Brand Positioning, Managing Marketing Communications In Diverse Markets, Creating And Producing Amazing Ideas That Connect People To Brands, Creative Direction, Bass Guitar, Marketing Communications, Marketing Management, Marketing Strategy, Social Media, Advertising, Retail, Brand Development.

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