Multi-disciplined marketing executive with over 30 years of experience in building iconic retail brands and developing new business strategies. Most recently the Chief Marketing Officer and EVP Brand Transformation at Bath & Body Works.An expert at driving retail traffic and conversion which played a critical role in scaling the brand from $2B to $8B. Instrumental in the successful store remodel strategy and the in-store entertainment value the brand was known for. A creative problem solver and critical thinker that loves to find new ways to grow businesses in a relevant and sustainable way.Skills: Brand Strategy · Customer Strategy · Marketing · Creative Direction · Retail · Brand Development
Listed skills include Customer Experience, Product Marketing, E Commerce, Visual Merchandising, and 37 others.