Tom Randstrom Email & Phone Number

Orland Park, IL, US

St Charles, Illinois, United States

Remote

Schaumburg, Illinois, United States

• COMPANY OVERVIEW: Web-based, Consumer Products Company that designs and manufactures fun products to let people express themselves.Product Marketing Manager Delivering product marketing support to grow revenues and.
• Researched vendor requirements for mid and large retailers.
• Authored introductory letters, product brochures and direct-mail collateral to stimulate interest from small retailers in targeted, first adopter markets.
• Expanded distribution channel to leverage Amazon.com’s customer base.
• Improved profit margins by 20% by identifying and qualifying lower cost materials and vendors.
• Member of idea generation team for new products and line extensions.

• COMPANY OVERVIEW: Manufacturer of hybrid fiber coax (HFC) and Ethernet products for the cable television and telecommunications network operators. Product Manager Team leader of coaxial cable products sold through.
• Increased sales from $700,000 to $10,000,000 in one year through focused sales team strategy; penetrated two, top-five, cable television multiple system operators (MSO).
• Improved profit margins by 10% through vigilant customer price increases during rising raw material costs.
• Implemented disciplined forecasting techniques with sales team to improve accuracy and reached >98% on-time customer delivery.
• Improved product quality by hosting weekly conference calls with engineering and China-based manufacturing plant.
• Led customer engagements due to manufacturing deficiencies resulting in continued customer orders.PCT International acquired 75 ohm coaxial cable division from Andrew Corporation.

• COMPANY OVERVIEW: Manufacturer of coaxial cable and base station equipment for wireless carriers and OEMs. Product Manager Team leader of coaxial cable products sold through direct sales force and distribution.
• Increased sales from $700,000 to $10,000,000 in one year through focused sales team strategy; penetrated two, top-five, cable television multiple system operators (MSO).
• Improved profit margins by 10% through vigilant customer price increases during rising raw material costs.
• Implemented disciplined forecasting techniques with sales team to improve accuracy and reached >98% on-time customer delivery.
• Improved product quality by hosting weekly conference calls with engineering and China-based manufacturing plant.
• Led customer engagements due to manufacturing deficiencies resulting in continued customer orders.

• COMPANY OVERVIEW: Company provides networking products and services to enable a connected world. Product ManagerSustaining product manager and product marketing lead for industry leading Cisco ONS 15454 (Cerent 454).
• Directed multi-disciplined sustaining program team to maintain maturing product during component vendor consolidations and to drive cost reduction initiatives.
• Developed business cases and provided feature development prioritization to meet critical and emerging customer requirements.
• Product management lead for conveying product issues and resolution proposals to top service provider and enterprise customers resulting from system related failures.
• Authored product positioning collateral to effectively position the product with customers and sales personnel; included presentations, white papers, data sheets, Flash-based tutorials, and training videos.
• Business unit prime for platform’s intranet and external website. Created first Cisco web-based intranet roadmap tool to reduce sales team information requests from product line management. Tool was expanded and.

Account Marketing ManagerDeveloped and implemented customer account plans for optical networking start-up company (Cerent Corp.) targeting telecommunication service providers. Focused on high-touch customer activities, including customer meetings and presentations at industry trade shows and regional conferences. Generated rapid acquisition of independent.

COMPANY OVERVIEW: Global manufacturer of networking products and services.Account Marketing Manager Developed and implemented customer account plans to successfully position the company’s established SONET, DWDM, compressed video, and network management products. Penetrated new CLEC telecommunication companies increasing revenues by over $100 million.

• COMPANY OVERVIEW: Manufacturer and distributor of cable telecommunication networking and installation products. Product ManagerManaged multiple, technology-based product lines that represented $30 million in revenues..
• Researched the market, defined product requirements and successfully transitioned a product line from lower margin distributed products to internally manufactured equipment.
• Developed a new headend fiber management system that improved product line profit margins to >35% from 22%.
• Expanded splice closure product line that improved customer deployment economics in both larger and smaller deployment applications.
• Defined, sourced and supported an OEM CATV headend and digital codec product line budgeted for $7 million in revenues.

• Group Inventory ManagerResearched cable television headend and distribution electronics needs and developed marketing plans to attack business opportunities.
• Developed a direct mail program along with sales training that increased headend equipment sales from $400,000 to $3 million in one year; with 2nd year sales of $5 million.
• Managed $6 million of product inventory which generated $30 million in sales.
• Direct responsibility for two purchasing agents.