Tom Corey Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

At Wunderman Thompson, we are committed to inspiring growth for ambitious brands.I lead our North American consulting organization, delivering marketing-led transformation efforts driving the growth ambitions of our brand partners. With deep knowledge rooted in practical experience, we are skilled practitioners who consult to develop the visions, strategies and well-defined plans that create clarity for organizations who are building capability for the future. We begin all tranformation efforts with a specialized focus in 3 key area of enablement:1. Data - Brands are consistently looking to better understand and respond to the needs of their customers, and customers are constantly emitting data to be collected, captured, sorted, analyzed and activated upon. Our team of data experts will advise the best way to create the bridge between data available and data captured to create an ethically sourced data set, enabling our client partners to meet their future ambitions.2. Technology - If data is the reflection of the customer, technology is the key for data enablement. To capture and use the right types of data for marketing transformation, improvements in technology are frequently required to bridge existing gaps. Our technology experts will review and revise technology reference architectures and provide platform agnostic recommendations that bring the best solution set for the client need.3. Operational Design - With updates in data and technology, organizations should be realizing new ways of working and operational efficiencies due to orchestration, automation and personalization. Our experts will lead brand organizations in identifying the process design, structural design, ways of working, performance metrics and the change management initiatives required to fully implement and integrate new capability into the organization to realize efficiencies and effectiveness measures due to marketing lift.

Greater Detroit Area

Greater Detroit Area

Beverly Hills, Mi

Providing marketing strategy, brand consulting and marketing support services to local boutique clientele• Developer and executor of brand strategy assessment, including; brand survey, competitive analysis, marketing collateral analysis, creative brief and analysis/recommendations deliverable• Providing marketing support services including: business naming, logo creation, website creation/production, print material creation/production, social recommendations, analytics supportView at http://skylightdetroit.com

Greater Detroit Area

Responsible for account leadership and growth within the automotive sector.Special Projects: I was critical in the development of the creation, strategy and development of the go-to-market use-case approach that defines the Acxiom Automotive industry vertical.

Detroit, Mi: General Motors Onsite

Responsible for consulting with General Motors CRM, CLM, digital, analytics, leads and IT clients to identify gaps in existing or future marketing capabilities that could be solved with Acxiom/Acxiom partner products and/or services.Expertise in solutions including customer database (dedicated and cloud), CDI & Recognition, campaign tools & services, customer targeting, email service provider, data onboarding, direct mail production, analytics (including AI), consulting services, 3rd party data, custom modeling, digital-to-offline sales reporting, lead management/scoring, CDP, DMP, data safe havens and data privacy/security.Approach to products and services is based in historical agency experience, so I can effectively communicate the above capabilities within a strategic "what can be enabled" marketing context, while reinforcing with technical "how does it work" explanations when required.Significant time dedicated to media integration/activation across display, mobile, social and addressable TV; including post-campaign analytics, including setup and results review/presentation to clients.Promoted from AE to Sr. AE in 2012.

Detroit, Mi: General Motors Onsite

Supporting the GM CRM database solution as an onsite resource. -Led the database integration of SMS/test capabilities-Led use case development in driving SMS/text adoption by the GM brands-Supported operations related to business/fleet data-Supported Privacy Statement oversight

Detroit, Mi: General Motors Onsite

Supported CRM cross-divisional communications in an onsite, staff augmentation role. In that client-acting role, I lead the creative and execution agency (Campbell Ewald) in a central services function for all 8 GM divisions including:Email: - Cadence planning, creative direction, deployment execution (including testing), and analytics review for lifecycle and retail communications across all 8 divisions - Included: enewsletters, monthly in-market retail, private offers, welcome emails, corporate notifications Direct Mail:- Cadence planning, creative direction, print production, proforma development and post-campaign analytics oversight for specific lifecycle and retail communications, including private offers across all 8 divisions- Print production involvement includes press checks, color proof reviews, offset vs DVPOD print processing determinations -Includes: Welcome Kits, Repeat Buyer Kits, Lease Loyalty brochures and Private Offer DM

Detroit, Mi: General Motors Onsite

Managed lead fulfillment operations for multiple brands, including ChevroletLed the migration from Pick & Pack letter/catalog/envelope insert to an all-in-one, variable content self-mailer booklet, which was printed in a DVPOD process (pre-email)

Troy, Mi

-Contributed to strategic thought leadership for Saturn marketing activities across all marketing functions-Managed lead-to-sales reporting for the Saturn brand-Developed new approach to DM lead fulfillment by creating the use case, creative rough and business rules for an all-in-one, variable content self-mailer booklet, which was printed in a DVPOD process. This new approach lead to a half-million in savings in migrating from the prior letter/envelope/catalog approach all other GM divisions were employing.

Troy, Mi

Staffed consumer-facing events 200+ days annually, in tier 1/2/3 markets, providing customers and prospects with a positive brand experience and valuable product information

B.S., Marketing

Activities and Societies: Marketing Association

Mba, Marketing