Sitting on the Executive Leadership Team reporting to the CEO. Leading MVF's Paid Marketing team and strategy ensuring our competitive edge in the fast-paced digital marketing industry. My responsibilities include developing our Paid Marketing function, enhancing our team's capabilities, and steering transformative changes to keep MVF at the forefront of industry innovation.MVF executes comprehensive campaigns across over 30 marketing partners, including Search, Paid Social, Native, Display, and Video. Our in-house approach to the end-to-end marketing process enables us to maintain unparalleled control and agility. Leading a talented team of over 70 marketers across the UK and US, we manage nearly $100m in ad spend, driving substantial results for our clients across the entire marketing funnel.

Worked closely with the CTO to drive the technology department forward. Responsible for the Product Management, Conversion Rate Optimisation, Design & UX teams as we look to become more customer-centric and build more innovative marketing funnels.

Led Direct Reports as well as coordinated Key Strategic company projects. Worked with our CRM Director on our CRM Strategy and approach after a move to a new email service provider, over the period we saw our monthly revenue's grow 700% and launched SMS as a new channel which quickly scaled within 9 months to be 20% as big as Email. Delivered some key projects such as:- Implementation of GA360 across our online portfolio which involved depreciation and unification of over 500 GA and GTM accounts into a single, scalable solution. - A move to a fully compliant cookie approach utilising OneTrust to ensure global adherence to the latest cookie laws working in the complexity of hundreds of domains across multiple CMS'.Worked with the CEO and Executive Board facilitating the formulation of a refreshed MVF Strategy which seeks to accelerate our growth through making bigger, bolder choices.

Took on P&L responsibility for our Consumer Offers division delivering 7-figures of EBITDA. We provided panelists for Market Research providers and Panel Builders. Our brand was spending millions on paid marketing in 50+ countries.

Established the CRO function at MVF. Built out the experimentation methodology and process that we applied to MVFs thousands of landing pages driving us to industry leading benchmarks. Grew and developed the team which was delivering over 1,000 tests per year and driving millions of pounds of business value from our testing impact.

Was responsible for the profit optimisation of our Consumer Offers division looking after a multi-million-pound marketing budget. Working with the sales team to understand client opportunities and a number of marketing teams to balance lead delivery, client ROI and MVF gross profit.