Tom Reding Email & Phone Number

West Wittering, Gb

London, Gb

Vauxhall, England, Gb

Vauxhall, England, Gb

Aberdeenshire, Gb

Aberdeenshire, Gb

I lead the team responsible for ecommerce, digital marketing, product development and customer service for BrewDog's international businesses.

Aberdeenshire, Gb

I lead the team responsible for our international direct-to-consumer ecommerce business, digital marketing and content, software development and user experience.

Aberdeenshire, Gb

Building a branded content network across earned, managed and owned platforms.

Salzburg, Austria, At

Salzburg, Austria, At

Lead the team responsible for the growth of Red Bull UK's media channels - Red Bull TV, RedBull.com, The Red Bulletin magazine, Red Bull Radio & social media.

Fuschl, At

Lead a team of 22 who coverDigital and content marketing: web, social and mobileDigital channels: Owned channels and third parties such as YouTubeTelevision: 2 broadcast television channels Games & Apps development & licensingWanagogo: Mulitplatform subscription media platform for childreneCommerce: Direct sales of consumer products

London, Gb

London, Gb

Mentor for BBC Worldwide Labs, a business accelerator for digital media and technology start-ups.More info here: http://www.bbcwlabs.com/Twitter: @BBCWLabshttp://www.bbcwlabs.com/companies/:Flooved | https://www.flooved.com/Foodity | http://foodity.com/KO-SU | www.ko-su.comKrowd 9 | http://krowd9.com/Minimonos | http://minimonos.comwireWAX | http://www.wirewax.com/Get in touch for more info or opportunities

London, Gb

Responsible for online and mobile web products for the Digital Entertainment & Games division

London, England, Gb

Following my contribution to the BBC's 2020 Project that set a vision for future digital services, I am currently leading a project to provide a creative framework and inspiration for digital storytelling at the BBC.

London, England, Gb

Conceived and developed Games Grid, a suite of tools and services that supports and drives the BBC's games portfolio. I took Games Grid from one line concept to fully functional platform with features that include a connected games database grounded in a newly devised ontology, simplified login and state storage, high scores and leader-boards, achievements, social tools & analytics. Led an editorial team responsible for strategic input on commissioning, delivering and syndicating games from all of the BBC's production areas. Worked closely with UK games industry talent and commercial colleagues in BBC Worldwide.Advised teams on the integration of games mechanics into functional software with the aim of increasing engagement and loyalty. Worked with the Knowledge & Learning team to define the new product as part of the recent reorganisation of digital services.

London, England, Gb

I was responsible for the licensing of existing web-based casual game Battlefield Academy to independent production company Slitherine, securing a revenue split deal to port the title to new platforms, starting with PC. Throughout the game's development I acted as brand manager for the BBC, working with Slitherine to ensure that quality levels and brand values were maintained. I continue to enjoy this role with the product as it is expanded and developed for new platforms.Further details can be found here - http://www.slitherine.com/games/bbc_ba_pc

London, England, Gb

I worked closely with the BBC Drama TV development team to develop new forms of interactive storytelling and created a number of prototypes designed to influence the strategic direction of the multiplatform offer. This included:- A mobile application for Eastenders that allows viewers to interact with the live programme- 3 new interactive narrative webisode formats based around new IP (currently on the drama slate)- A interactive narrative camera technique that allows the seamless joining of video decision points- New video-based interactive narrative gaming techniques

London, England, Gb

I worked with various platform teams, production company Lion and independent digital writer Tim Wright to produce a multi-platform service for the three-month Castaway reality series. Further details here - http://www.liontv.com/London/Lion-Interactive/Case-Study--CastawayDuring this time I also produced and directed a 3 minute interactive experience set in the Victorian era using a 360 degree camera.Further details here - http://bit.ly/faZ7JE

London, England, Gb

I directed and co-produced interactive narrative thriller CDX in conjunction with independent games company Preloaded. CDX attracted an audience of over 1.2m in the first 6 months and won 7 national and international accolades, including awards from the Royal Television Society, Cannes Lions and Flash Forward.Play the game here - http://cdx.wedonicethings.comCase study here - http://preloaded.com/work/cdx/

London, England, Gb

I worked as Director/Assistant Producer on a number of projects across TV, interactive TV, mobile and web including:Making Slough HappyPage TurnersSpace OdysseyWho Do You Think You Are?You & Me: The Personality TestChelsea Flower ShowGCSE BitesizeTime CommandersThe Big Read

London, England, Gb

Following a short internship as part of my Master's course, I was offered a substantive role in the Sport Interactive team. I worked on various productions including the multi-stream eTV services for Wimbledon, The Open Golf, The World Athletics and various football matches.

I worked for Victoria Real - then a digital startup, now owned by Endemol - as part of my University design course. While there I witnessed the creation of the digital services for the first Big Brother and was gripped by the possibilities. Following a year travelling where I worked at VR's Sydney office, I decided to get in on the ground floor of Interactive Television and enrolled on a Master's course, taking my interview on the phone from Australia.

Master Of Science (Msc), Digital Production

Digital Communication And Media/Multimedia