Southbank Investment Research is a financial publishing company operating 17 paid, and 2 free newsletters and is part of ‘The Agora’ network.Key Achievements • 10-fold increase in lead generation from social media in 8 months• Converted leads from social media to customers at ~5%• Added 5,000 YouTube subscribers in 8 months (It previously took Southbank 4-years to get to 1k subs)• Wrote the control YouTube ad for a gold investing service • Built a content-production standard operating procedure (SOP) for Southbank’s employees to follow. The SOP enabled us to go from three posts per week, to producing daily content across multiple social media networks. Duties• Copywriting: emails, adverts, social media posts, space ads, banner ads, video titles, descriptions and thumbnails for multiple different editors/experts (using different tones of voice). • Responsible for the performance of all social media networks• Manage workload for a social media assistant and a video editor• Create social media strategy for all networks (Facebook, Twitter, YouTube and Podcasts)• Design thumbnails and use SEO best practices• Advise and feedback to editors (the talent) on what’s working and what needs improving• Manage the production of all content, including long and short posts in written and video form• Perform competitor, trend, and SWOT analysis• Ensure all copy and content is compliant (Southbank is regulated by the Financial Conduct Authority)

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Science Diffusion (owns the brands SciPod and Scientia) Role: Head of Marketing and Communications - SciPod (Mar 2019 – Present) SciPod is an audiobook service assisting universities and researchers to explain their science to the public Key Achievements • Podcast content/branding strategy led to inbound leads and ultimately signed partnership agreements.• Cold direct-response campaigns converted at 1-3% on products ranging from $600 to $4,000 USD. Duties• Along with the owner of Science Diffusion, we built the SciPod brand from scratch • Responsible for all marketing and communication activities – including campaign strategy, copywriting, implementation and management • Create and manage lead generating and sales campaigns – full funnel/buyer lifecycle. • Create multi-channel marketing campaigns including strategy, long and short form copywriting, social media, webinars, sales letters/VSL, email campaigns and affiliates/channel partners• Create and manage our website (non-technical elements) including web-copywriting. (www.scipod.global). • Community and CRM management • Host and produce our podcast “SciComm Radio” Role: Business Development Manager - Scientia (Mar 2017 – Mar 2019) Scientia is a scientific magazine and provides writing and editorial services to researchers Key Achievements • Set a company record for booking the most amount of new deals within a week • Delivered circa £230,000 of new business per year with an average client value of £1,600 Duties• Generate and manage a pipeline of leads and sales – email/sales deck copywriting• Present services, negotiate and close contracts

Executive search firm specialising in hiring tax, treasury, finance and cyber security hiresKey Achievements • Won on average 6 - 10 new clients per month • Average billing of £10,000 - 13,000 per placement • Average agreed fee percentage of 22 – 25% Duties• Responsible for leading business development for the company: Develop a sales funnel / pipeline of new work • Copywriting/Marketing techniques such as email, social media, and networking to attract new business • Negotiating and agreeing terms with new clients

Specialist agency recruiting accounting and finance staff into the media and technology sectors Key Achievements • First consultant to place at a previously established client and subsequently placing 11 further candidates with that business. As a result, they are now within the top 3 billed clients for the company • Billings of circa £10,000 – 15,000 per month

Key Achievements • Prior to joining, the club had only achieved target twice in six months. After implementing new strategies, we achieved target five times in the following six months, and productivity increased by over 150% Duties• Working closely with the General Manager in all areas of the business including staff management, operations, sales, product development, and maintaining service standards • Drive the business through effective management, coaching and development of a team of 8 people. Membership Sales Advisor (MA) - LA Fitness Hove (Sept 2012 – Jun 2013) Key Achievement • Prior to joining the sales team, the club had only hit target once in nine months. Since moving, the club hit target 9 out of 10 months. Consistently hit my personal targets and was the club's top performer, also consistently a top 5 performer in the region and won the regional award of top MA in the month of February LA Coach - LA Fitness Hove (Dec 2011– Sept 2012)