Tom Revelle Email & Phone Number

Syracuse, New York Area

Watertown, Ny

Division leader with overall P&L responsibility for the iconic SILLY STRING Brand with primary focus on marketing, product development and sales.· Rebranded and reinvigorated this iconic but shrinking brand and returned it to profitability despite intense competition from knock-off products, regulatory changes, and higher made-in-USA costing.· Increased revenue by 54% and increased gross margin from 13% to 41%.· Gained national distribution for three new products developed in-house.· Won several national accounts by effectively managing small sales team.

New York, Ny

Primary marketing, branding, communications and product development force for this highly innovative, design-driven, entrepreneurial company in the contract furnishings, healthcare, hospitality, and consumer markets. · Through strategic brand development and execution, effective product management, and the creation of compelling sales and marketing tools, helped turn this niche, $30 million ergonomic products manufacturer into a $500 million design leader and highly recognized industry innovator.· Helped company achieve revenue growth of more than 500% while the overall industry experienced zero growth.· Generated more than 300% ROI in 9 months through strategically designed and well-executed e-commerce initiative.· Greatly reduced costs and increased brand consistency by developing all marketing and communications tools in-house, including literature, advertising, websites, presentations, and press releases.· Improved strategic decision-making by developing a variety of analytical tools, including team member and customer surveys, to generate critical data.· Built a highly effective, eight-member marketing team from the ground up.· Created an in-house product design team, which grew to 20 award-winning designers.· Rated by the sales team as leading the most effective department within the company.· Successfully launched the multi award-winning Freedom chair by Niels Diffrient.· Significantly improved communication to and among geographically disperse sales team by developing corporate Intranet site to facilitate company-wide information sharing.

Warwick, Ny

Built a successful, seasonal retail greenhouse business with my co-owner wife.

Mba, Marketing

• Earned degree in 20 months while working full-time • Graduated in top 10% of class

Ba, Applied Math

Activities and Societies: Yale Whiffenpoofs -- performed over 200 concerts around the world with this all-senior, 14-voice a cappella.