• Expand Geo Scope: unlocked Tequila portfolio in new countries, following extensive market data research and investment thresholds• Expanded Del Maguey’s (mezcal) commercial footprint worldwide through new distribution contracts & portfolio strategy• Led new 3x product innovations to launch in 6 markets, generating +€10M sales), incl. sales task force creation locally• Brand Marketing Campaigns: 3x 360° campaigns with focus on digital: content creation, workflows, scoring, acquisition• Leadership opportunities:> Led change management internally for our affiliate (50x people) including ways of working, processes & recruitments> Hired a team of 4x people to deliver our affiliate’s vision globally> Part of various transversal task force missioned by the board

• Managed the redesign of a global brand’s visitor centre (80k visitors / year)> Experiential, retail, F&B, to achieve min +30% incremental revenue and inject personality into designs> Secured an original PR plan in partnership with MTV and a celebrity, winning creative awards> £4m budget | 50+ internal/external stakeholders to manage across diverse pool of expertise• Mobile pop-up experience in +5x markets globally on-board with local amplification plans• Other projects | online experiences, e-retail website, partnership with non-profit organisation

• Led the global launch of for Captain’s Reserve: a permanent and at scale innovation (£9m incremental net sales revenue for the brand / 15 market launches) > Packaging development, strategy, market sell-in and assets creation > ATL assets, including Key Visuals, OOH, product films and digital films > BTL assets, including merchandising, POS, experiential, global launch event, PR communications• Leading the full restage of a 3-product range, exclusive to Travel Retail (130k 9lc volume/year) > NPD development from creative concept to new packaging delivery > Led a qualitative research in 4 market (US-India-UK-Taiwan) > ATL and BTL developments, co-developed with our key market• Developed a new brand film called THE WHISKY, setting up a contemporary tone of voice for the brand• Market management: lead contact for Global Travel Retail, China and all Asian classic markets• Managing a £500k budget for all my projects• 1 direct report management (Associate Marketing Assistant) with 3 tactical innovations to launch

• Development of The Glenlivet new global masterbrand advertising campaign > Support the 360 asset development both with the leading global advertising agency Wieden+Kennedy (ATL, BTL, Digital, Experiential) and with 3 key markets (for localisation). > Led the PR activities and L3F asset development > Delivered the global campaign toolkit and supported the market sell-in (20 markets+ adoption)• Successfully developed 4 product innovations for Aberlour Single Malt > From concept to delivery. +20k 9lc incremental volumes with high PR recognition > Agency management to develop creative routes, designs (including qualitative research)• Developed a digital strategy with creation of social media assets > 60 social media posts and 12 videos produced (15s to 1min formats) driving +5m reach > Led the whole process including briefing the agency, script validation, film shoots• Budget Reporting Management and coordination of >£5m for a 16-people team.

- Global Marketing/business Strategy analysis- Whisky Portfolio Project to prioritize brands in markets- Pricing Strategy in the scope of premiumisation

- On Trade outlet global segmentation implementation- International Hotel Chain agreements activations & support

- Reporting tools automatization on brand's performance for the Top Management- Analysis of the Pernod Ricard distribution network in China- Ad Hoc analysis: Wholesaler stock level, ROI for key brands...

- Find qualified target accounts per month listed in CRM - Gain new business / lanes, and establish LT relationships- Imagine Taylor-Made solutions for client’s logistics needs- Sourcing and Meetings for new warehousing project in Shanghai

- Canvassing, client meetings- Relation with public & private partners: applicant interviews for job positions- Training courses with former recruiters at Michael Page's & USG people.- Project Management: launching of a new job board on the online market : You&IT Job Board.

- Attending regattas as the "Tour de France à la Voile" : Main sail / Grinder- Helping to solve overall logistics challenges- Boat Preparation and Maintenance- Sponsor management & communication