Giants & Toys is one of Scandinavia’s leading commercial production companies representing the region’s foremost talent within advertising, film, and TV. G&T has also worked with brands such as Volvo, IKEA, Klarna, and Heineken as well as networks such as SVT (the Swedish National Public Broadcaster) and TV4. Having acquired Goody Bag, my role at Giants & Toys has been to spearhead the development of international markets and the addition of new local and international directors for… Show more Giants & Toys is one of Scandinavia’s leading commercial production companies representing the region’s foremost talent within advertising, film, and TV. G&T has also worked with brands such as Volvo, IKEA, Klarna, and Heineken as well as networks such as SVT (the Swedish National Public Broadcaster) and TV4. Having acquired Goody Bag, my role at Giants & Toys has been to spearhead the development of international markets and the addition of new local and international directors for representation. Show less

Goody Bag was a creative production studio and talent representation agency based in Stockholm and operating throughout Europe. As the founder my role was to connect brands and agencies to a curated collection of creators spanning film production, still photography, animation, and creative development. We guided multiple award-winning global campaigns across Scandinavia and The Netherlands and were ultimately acquired by Giants & Toys.

The HOBBY Creative Group is composed of HOBBY Film, HOBBY Studio and HOBBY Creative and operates from Stockholm, Denmark, The Netherlands, Singapore, USA, and UK. As managing director, I oversaw the strategic expansion of the group as well as the daily operations of our European offices. Today HOBBY is globally known for its unique brand of cinematic humour and high creative output..

The HOBBY Creative Group is composed of HOBBY Film, HOBBY Studio, and HOBBY Creative and operates from Stockholm, Denmark, The Netherlands, Singapore, USA, and UK. As Head of Sales, I was responsible for developing and representing the brand, identifying & and nurturing key accounts, and expanding our new business. Having achieved significant success in Sweden I was tasked with opening the company's first international office in The Netherlands.