Tom Robinson

Tom Robinson Email and Phone Number

CEO @ Edelman Australia @ Edelman
Tom Robinson's Location
Sydney, New South Wales, Australia, Australia
Tom Robinson's Contact Details

Tom Robinson personal email

n/a

Tom Robinson phone numbers

About Tom Robinson

I am an experienced marketing and communications leader, with a background in brand strategy, commerce, content & partnershipsI've been fortunate to lead and grow a number of high performing and multi-award winning teams, creating value and commercial growth for clients and our people.I'm a firm believer in the power of communications for good and work actively as a leader, mentor and juror to advance the industry and celebrate our best contributions to that cause.Currently, as Chief Executive of Edelman Australia I oversee business, commercial and cultural strategy to deliver our ambition of being Australia’s foremost communications advisory firm. Previously, I spent over a decade with MediaCom Australia consulting with global and local businesses in areas of brand marketing, commerce, content & integrated communications strategy - passionately closing the gap between media and message in our fragmented media landscape. I’ve had the privilege of leading teams that have produced award winning work for some of Australia’s most recognisable brands including Mars, P&G, KFC, Westpac, Dell in addition to NSW, VIC and QLD Governments to name a few. My passions lie in achieving collective success and the growth of our industry’s future leaders. I retain a proven track record in building high performing and awarded teams, leading innovation and finding new ways of achieving results for clients. Championing innovation through creativity in Australia and across the region, I’ve served as a juror on Effies, FOMA, Mumbrella and B&T and was a founding member of Australian Influencer Marketing Council (AIMCo)

Tom Robinson's Current Company Details
Edelman

Edelman

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CEO @ Edelman Australia
Tom Robinson Work Experience Details
  • Edelman
    Chief Executive Officer
    Edelman Aug 2022 - Present
    New York, Ny, Us
  • Mediacom Australia
    Managing Partner, Creative Systems
    Mediacom Australia Jan 2020 - Jul 2022
    Sydney, Nsw, Au
    Responsible for people, commercial and client growth, product strategy & innovation.Key clients: Dell, Mars, KFC, Universal Pictures, Warner Bros., Hasbro, eBayServices and capabilities include: - Content and creative strategy - Cultural partnerships across media, sport, music, gaming & influencer - Platform optimisation and management in social and SEO - Creative Analytics & personalisation across addressable media and content (DOOH, Display, Social, Video, CTV)Achievements:- Top line revenue growth of 110% in 18 months. - Grown client adoption from 56% to 78% of agency clients. - Creative Systems Australia ranked 2nd in growth and 4th largest market globally across 36 markets- Award winning campaigns for Dell, Mars and KFC delivering attributable brand and sales growth.- Developed new capabilities and solutions in D2C eCommerce, Retail Media advisory and Addressable Creative - Founding member of Australian Influencer Marketing Council (AiMCO)
  • Mediacom Australia
    Partner, Mediacom Beyond Advertising
    Mediacom Australia Apr 2018 - Dec 2019
    Sydney, Nsw, Au
  • Mediacom Australia
    Head Of Content Strategy & Distribution
    Mediacom Australia Mar 2015 - Apr 2018
    Sydney, Nsw, Au
    Responsible for all content marketing nationally comprising a team of 25 specialists. Key clients: P&G, Volkswagen Group, Westpac Banking Group, CUB and Mars Australia
  • Mediacom Australia
    Content Distribution Director, Mediacom Beyond Advertising
    Mediacom Australia Jan 2013 - Mar 2015
    Sydney, Nsw, Au
    Successfully set up MediaCom Beyond Advertising into a branded content division of MediaCom comprising Content Strategy, Creative, Production & Content DistributionResponsible for strategy & content distribution services including social, native editorial, SEO, influencer and talent partnerships.Awarded 2014 Mumbrella (BEFest) Content Marketing Agency of the Year.Nominated to inaugural GroupM Nco board
  • Mediacom Australia
    Seo Manager / Seo Director
    Mediacom Australia Nov 2011 - Jan 2013
    Sydney, Nsw, Au
    I joined MediaCom in 2011 to help set up and establish the new SEO department.Responsible for the management and execution of SEO campaigns for clients including NSW Government, Destination NSW, Audi, Electronic Arts, Specsavers & Shell.IAB 2012 Best Use of Organic Search award (P&G and Specsavers)
  • Adma
    2019 Ac&E Awards - Judge
    Adma Jul 2019 - Aug 2019
    Sydney, New South Wales, Au
    I am delighted to announce that I am an official judge of the 2019 ADMA Creative & Effective Awards (AC&E Awards). The AC&Es reward the balance between creativity and effectiveness. Looking forward to seeing this year’s entries!
  • Venn Digital
    Strategist
    Venn Digital Nov 2010 - Dec 2011
    Macclesfield , England, Gb
    As a new start-up agency my responsibility was to set up and manage the product teams across SEO, Content and social mediaThe core areas of my role were concerned with defining the strategy of a client’s campaign, setting up and overseeing campaign performances on a monthly basis, managing campaign budgets and supporting business development.
  • Latitude
    Seo Operations Executive
    Latitude Dec 2009 - Jan 2011
    London, London, Gb
    My main role focused on the strategic development & maintenance of both on and offpage SEO campaigns for Latitude’s numerous SME clients.
  • Ge Money Uk
    Marketing Executive
    Ge Money Uk Jul 2007 - Sep 2008
    Norwalk, Ct, Us
    During my time within the Insurance team at GE Money UK, I was able to assist in the successful development, launch and promotion of several new Insurance and Cross-Sell products, helping to provide new income streams.The development and launch of these new products involved me conducting market/product gap analysis/research, highlighting and interviewing potential suppliers and then selecting a single or dual supplier with whom we could take the products to market.To help develop and build products specific to our customer base I was involved in the collection of both primary and secondary market and consumer research data. Primary research involved conducting focus groups and meetings with consumers and clients to help build successful insurance products which could then be promoted through a variety of marketing channels from Online to OBTM, IBTM & Direct Mail.I was able to work closely with our clients, assisting in pitches and presentations to ensure client agreement and take up of products and provided regular updates to clients regarding the sales performance of existing products across all channels.

Tom Robinson Skills

Seo Sem Ppc Google Analytics Web Analytics Online Marketing Analytics Social Media Interactive Marketing Web Content Management Marketing E Commerce B2b Marketing Digital Marketing Online Advertising Marketing Strategy Social Media Marketing Email Marketing Crm Content Marketing Search Engine Marketing

Tom Robinson Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Marketing
  • Leeds Beckett University
    Leeds Beckett University
    Business Studies

Frequently Asked Questions about Tom Robinson

What company does Tom Robinson work for?

Tom Robinson works for Edelman

What is Tom Robinson's role at the current company?

Tom Robinson's current role is CEO @ Edelman Australia.

What is Tom Robinson's email address?

Tom Robinson's email address is to****@****com.com

What is Tom Robinson's direct phone number?

Tom Robinson's direct phone number is +4420715*****

What schools did Tom Robinson attend?

Tom Robinson attended Marketing Week Mini Mba With Mark Ritson, Leeds Beckett University.

What are some of Tom Robinson's interests?

Tom Robinson has interest in Product Marketing, Inbound Marketing, Social Media, Content Marketing, Web Analytics, Brand Marketing, Online Marketing, Seo.

What skills is Tom Robinson known for?

Tom Robinson has skills like Seo, Sem, Ppc, Google Analytics, Web Analytics, Online Marketing, Analytics, Social Media, Interactive Marketing, Web Content Management, Marketing, E Commerce.

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