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I am an experienced marketing and communications leader, with a background in brand strategy, commerce, content & partnershipsI've been fortunate to lead and grow a number of high performing and multi-award winning teams, creating value and commercial growth for clients and our people.I'm a firm believer in the power of communications for good and work actively as a leader, mentor and juror to advance the industry and celebrate our best contributions to that cause.Currently, as Chief Executive of Edelman Australia I oversee business, commercial and cultural strategy to deliver our ambition of being Australia’s foremost communications advisory firm. Previously, I spent over a decade with MediaCom Australia consulting with global and local businesses in areas of brand marketing, commerce, content & integrated communications strategy - passionately closing the gap between media and message in our fragmented media landscape. I’ve had the privilege of leading teams that have produced award winning work for some of Australia’s most recognisable brands including Mars, P&G, KFC, Westpac, Dell in addition to NSW, VIC and QLD Governments to name a few. My passions lie in achieving collective success and the growth of our industry’s future leaders. I retain a proven track record in building high performing and awarded teams, leading innovation and finding new ways of achieving results for clients. Championing innovation through creativity in Australia and across the region, I’ve served as a juror on Effies, FOMA, Mumbrella and B&T and was a founding member of Australian Influencer Marketing Council (AIMCo)
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Chief Executive OfficerEdelman Aug 2022 - PresentNew York, Ny, Us -
Managing Partner, Creative SystemsMediacom Australia Jan 2020 - Jul 2022Sydney, Nsw, AuResponsible for people, commercial and client growth, product strategy & innovation.Key clients: Dell, Mars, KFC, Universal Pictures, Warner Bros., Hasbro, eBayServices and capabilities include: - Content and creative strategy - Cultural partnerships across media, sport, music, gaming & influencer - Platform optimisation and management in social and SEO - Creative Analytics & personalisation across addressable media and content (DOOH, Display, Social, Video, CTV)Achievements:- Top line revenue growth of 110% in 18 months. - Grown client adoption from 56% to 78% of agency clients. - Creative Systems Australia ranked 2nd in growth and 4th largest market globally across 36 markets- Award winning campaigns for Dell, Mars and KFC delivering attributable brand and sales growth.- Developed new capabilities and solutions in D2C eCommerce, Retail Media advisory and Addressable Creative - Founding member of Australian Influencer Marketing Council (AiMCO) -
Partner, Mediacom Beyond AdvertisingMediacom Australia Apr 2018 - Dec 2019Sydney, Nsw, Au -
Head Of Content Strategy & DistributionMediacom Australia Mar 2015 - Apr 2018Sydney, Nsw, AuResponsible for all content marketing nationally comprising a team of 25 specialists. Key clients: P&G, Volkswagen Group, Westpac Banking Group, CUB and Mars Australia -
Content Distribution Director, Mediacom Beyond AdvertisingMediacom Australia Jan 2013 - Mar 2015Sydney, Nsw, AuSuccessfully set up MediaCom Beyond Advertising into a branded content division of MediaCom comprising Content Strategy, Creative, Production & Content DistributionResponsible for strategy & content distribution services including social, native editorial, SEO, influencer and talent partnerships.Awarded 2014 Mumbrella (BEFest) Content Marketing Agency of the Year.Nominated to inaugural GroupM Nco board -
Seo Manager / Seo DirectorMediacom Australia Nov 2011 - Jan 2013Sydney, Nsw, AuI joined MediaCom in 2011 to help set up and establish the new SEO department.Responsible for the management and execution of SEO campaigns for clients including NSW Government, Destination NSW, Audi, Electronic Arts, Specsavers & Shell.IAB 2012 Best Use of Organic Search award (P&G and Specsavers) -
2019 Ac&E Awards - JudgeAdma Jul 2019 - Aug 2019Sydney, New South Wales, AuI am delighted to announce that I am an official judge of the 2019 ADMA Creative & Effective Awards (AC&E Awards). The AC&Es reward the balance between creativity and effectiveness. Looking forward to seeing this year’s entries! -
StrategistVenn Digital Nov 2010 - Dec 2011Macclesfield , England, GbAs a new start-up agency my responsibility was to set up and manage the product teams across SEO, Content and social mediaThe core areas of my role were concerned with defining the strategy of a client’s campaign, setting up and overseeing campaign performances on a monthly basis, managing campaign budgets and supporting business development. -
Seo Operations ExecutiveLatitude Dec 2009 - Jan 2011London, London, GbMy main role focused on the strategic development & maintenance of both on and offpage SEO campaigns for Latitude’s numerous SME clients. -
Marketing ExecutiveGe Money Uk Jul 2007 - Sep 2008Norwalk, Ct, UsDuring my time within the Insurance team at GE Money UK, I was able to assist in the successful development, launch and promotion of several new Insurance and Cross-Sell products, helping to provide new income streams.The development and launch of these new products involved me conducting market/product gap analysis/research, highlighting and interviewing potential suppliers and then selecting a single or dual supplier with whom we could take the products to market.To help develop and build products specific to our customer base I was involved in the collection of both primary and secondary market and consumer research data. Primary research involved conducting focus groups and meetings with consumers and clients to help build successful insurance products which could then be promoted through a variety of marketing channels from Online to OBTM, IBTM & Direct Mail.I was able to work closely with our clients, assisting in pitches and presentations to ensure client agreement and take up of products and provided regular updates to clients regarding the sales performance of existing products across all channels.
Tom Robinson Skills
Tom Robinson Education Details
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Marketing Week Mini Mba With Mark RitsonMarketing -
Leeds Beckett UniversityBusiness Studies
Frequently Asked Questions about Tom Robinson
What company does Tom Robinson work for?
Tom Robinson works for Edelman
What is Tom Robinson's role at the current company?
Tom Robinson's current role is CEO @ Edelman Australia.
What is Tom Robinson's email address?
Tom Robinson's email address is to****@****com.com
What is Tom Robinson's direct phone number?
Tom Robinson's direct phone number is +4420715*****
What schools did Tom Robinson attend?
Tom Robinson attended Marketing Week Mini Mba With Mark Ritson, Leeds Beckett University.
What are some of Tom Robinson's interests?
Tom Robinson has interest in Product Marketing, Inbound Marketing, Social Media, Content Marketing, Web Analytics, Brand Marketing, Online Marketing, Seo.
What skills is Tom Robinson known for?
Tom Robinson has skills like Seo, Sem, Ppc, Google Analytics, Web Analytics, Online Marketing, Analytics, Social Media, Interactive Marketing, Web Content Management, Marketing, E Commerce.
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