Tom Robertson Email & Phone Number

Atlanta, GA, US

Anaheim, CA, US

• Director of International Sales
• Construct tactical plan to increase EBITDA within restrictive cost requirement environment.
• Target correct markets in order to strategically generate profit quickly and with minimal investment.
• Develop plans to achieve 30% annual sales growth in target regions strategically target the correct markets and generate profit quickly; concentrate on high margin areas of sales.
• Maintain and increase margin contribution by expanding customer base and product base.
• Relaunched brand in Turkey; premium new product sales are now projected to be 20% of the Turkish division’s $15 million dollar business.

Meudon, Ile-de-France, FR

• Launched a new range of products in France and grew by 50% annually in four years.
• Authored product innovation plan including all elements of launch strategy globally.
• Produced a 6% annual increase in sales through driving of product innovation.
• Propelled organic growth initiatives that generated a 7% annual increase over three years and 100% sales growth in multiple key markets through positioning, pricing, promotion and product design.
• Designed and delivered pricing and launch strategies for technical sales in 12 countries.
• Directed product development and technology transfer between countries while developing positioning strategies and consulting on price and collateral position developments

Anaheim, CA, US

• Technical Services Manager
• Spearheaded technical support and education functions across six brands for internal customers.
• Supervised a cross-functional team of field and technical service providers.
• Organized technical strategies in product testing areas to safeguard competitiveness.
• Formed / maintained budgets for department encompassing testing and code compliance.

Anaheim, CA, US

• Designed the marketing program for a new product considered the most successful product launch in company history and exceeded very aggressive sales targets by 10%.
• Led development of user friendly spreadsheet tools and incentive plan for sales team.
• Guided the development, positioning and promotion of four brands and directed all elements of national marketing programs, including promotional strategies and collateral development.
• Headed new product development from concept to launch across four brands and three product lines.
• Maintained appropriate brand segmentation while increasing sales through technology transfers.
• Organized product offerings and overall increased product line margin by 4%.

Anaheim, CA, US

• Achieved increased market share and strengthened brand image as a Technology Leader.
• Created and managed strategic marketing program resulting in consistent sales growth of over 10%.
• Introduced and managed ISO 9001:2000 compliant product design / development process to speed market responsiveness and ensure strong initial margins and enduring product acceptance.
• Executed / oversaw all aspects of strategic product development from design concept through launch.
• Implemented raw material and product rationalizations to increase efficiency, product performance and margin position with emphasis on product line strategic opportunities.
• Re-positioned or launched over 18 products across three major product segments within brand

• Managed the launch, marketing positioning and initial promotion of a new product type and branding in multiple European printing equipment markets for this printing equipment / technology firm.
• Developed a consistent market in printing industry with increasing sales in five foreign markets; served as primary contact for clients in Asia, Latin America and Europe.

Master Of Science, Management

Bachelor Of Science, Management