Tom Rocha (He/Him) 🏳️‍🌈 Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo, Brasil

In my role at TikTok, I breathe life into projects based on TikTok or third-party initiatives. I understand each project's core and add a commercial perspective, creating sponsorship opportunities for brands.My day-to-day involves:- Collaborating with TikTok's cross-functional teams to explore and develop project possibilities.- Working with third-party partners to create mutually beneficial business models.- Negotiating with suppliers to produce diverse content for live… Show more In my role at TikTok, I breathe life into projects based on TikTok or third-party initiatives. I understand each project's core and add a commercial perspective, creating sponsorship opportunities for brands.My day-to-day involves:- Collaborating with TikTok's cross-functional teams to explore and develop project possibilities.- Working with third-party partners to create mutually beneficial business models.- Negotiating with suppliers to produce diverse content for live events, reality shows, or creator-based content.- Crafting sales pitches to present our projects to the market and attract sponsors.- Building media plans, pricing each project asset for optimal value.- Creating narratives for presentations to showcase our projects and attract investment.- Leading kick-off meetings post-project sale to align all teams and clients, defining scopes and delivery timelines.- Consolidating results to provide post-sales reports to clients.In essence, I bridge creative projects and commercial success, ensuring optimal benefits for our partners and clients at TikTok.I'm honored to have received recognitions at TikTok:TikTok LATAM Award 2022: Recognized in the 'Always Day One' category, reflecting my commitment to maintaining an entrepreneurial spirit and driving innovation.Spot Bonus for Performance (2021 & 2022): Awarded for my exceptional performance and dedication.These acknowledgments validate my efforts and fuel my passion for pushing boundaries and delivering excellence at TikTok. Show less

São Paulo, Brasil

As a strategic leader at Vix, now part of the TelevisaUnivision group, I played a pivotal role in forging short, mid, and long-term partnerships with premier agencies and high-profile brands. My goal was to enlighten them about the myriad commercial opportunities available within Vix's ecosystem, spanning our website, social platforms, and Video on Demand (VOD) services.Key responsibilities included:- Unearthing new business opportunities for brands and agencies to collaborate… Show more As a strategic leader at Vix, now part of the TelevisaUnivision group, I played a pivotal role in forging short, mid, and long-term partnerships with premier agencies and high-profile brands. My goal was to enlighten them about the myriad commercial opportunities available within Vix's ecosystem, spanning our website, social platforms, and Video on Demand (VOD) services.Key responsibilities included:- Unearthing new business opportunities for brands and agencies to collaborate with Vix, thereby expanding our network and influence.- Spearheading and nurturing global client relationships, driving product adoption, and implementing scaled solutions to meet diverse needs.- Leveraging data-driven analysis to generate actionable insights for partners and identify potential new business avenues.- Playing a crucial role in shaping Vix's external narrative in the market, enhancing brand perception and reach.- Collaborating cross-functionally to drive continuous improvement in our product offerings, processes, and client relationships, ensuring we deliver the highest level of service.- Analyzing campaign performance to provide constant feedback on optimized media solutions, ensuring our partners achieve their marketing objectives.- During my tenure, I was instrumental in driving growth and innovation, helping Vix transition smoothly into its new identity within the TelevisaUnivision group. Show less

Région De São Paulo, Brésil

Inbound and Outbound campaigns for clients through both digital and offline solutions focused on CRM strategies. Facebook Ads and Google Adwords, Offline (press, Radio and TV) media buying.Clientes: MasterCard, Fiat, HSBC, Lojas Marisa, FEBRABAN e Catho

Montreal, Quebec, Canadá

Digital Media Planner

Social Media Planner for Nokia Latam

Région De São Paulo, Brésil

Research and Social Media Content planner for Diageo

São Paulo, Brasil

Offline Media Coordinator for Adidas, Mattel, Even

Région De São Paulo, Brésil

Media Planner for Procter & Gamble, Boehringer Ingelheim, Mercedes-Benz

São Paulo

Media Planner for Pernambucanas

Région De São Paulo, Brésil

Special Projects Planner for comercial team

Master'S Degree, Marketing Analytics

Globalization And Culture, Sociology

Activities and Societies: Focusing on the psychological, cultural and philosophical consequences of globalization Studies concentrated.

Specialization, Innovation Research

Activities and Societies: Trend research, Influencers chain and its propagation cycle and map structure the least visible aspects.

Advertising And Maketing

Activities and Societies: Management of brands, awareness and sales, Strategic thinking to deal with projects and be the main link between.

Colégio Madre Theodora, Business Administration And Management, General