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Senior B2B technology marketing professional with MBA and more than 20 years of marketing experience, including over 15 years of technology marketing experience and six years of previous staff management experience.Specialties: • Product Marketing• Corporate Communications• Industry Analyst Relations• Market and Competitive Intelligence• Public Relations, • Marketing Communications• Internal Communications• Financial Communications• Channel/Dealer Communications.• Excellent Writer: From creative copy to white papers.Tools:• Salesforce.com (SFDC)• Google Analytics• DoubleClick for Advertisers
Rossi Communications & Product Marketing
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PrincipalRossi Communications & Product Marketing Apr 2014 - PresentOrange County, California AreaProvide strategic and tactical marketing services for information technology clients with emphasis on document imaging and content management. - Develop corporate and product positioning and messaging. - Develop sales and customer-facing content.- Plan and implement public relations and analyst relations programs. - Develop channel strategies and communications. - Generate and analyze competitive Intelligence and positioning.- Develop and execute demand generation programs in partnership with client marketing.- Identify new market opportunities.
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Product Marketing ManagerMetalogix Software Jan 2012 - Apr 2014Washington D.C. Metro AreaPMM for SharePoint Storage Optimization and Replication product lines: Metalogix StoragePoint and Metalogix Replicator for SharePoint.- Manage product launch process- Train sales team- Develop product positioning and messaging.- Develop sales and customer-facing content- Generate and analyze competitive Intelligence and positioning.- Develop and execute demand generation programs in partnership with corporate marketing.Metalogix provides high-performance content infrastructure software that is transforming the way organizations manage terabytes of business content on Microsoft SharePoint, Exchange and Cloud platforms. For over a decade, Metalogix has helped commercial and government organizations improve knowledge sharing and collaboration across the organization. Metalogix is a Microsoft Gold Partner, a managed partner in Microsoft’s High Potential ISV Group and GSA provider. Metalogix is a privately held company backed by Insight Venture Partners and Bessemer Venture Partners. -
Product Marketing ManagerEmc Jun 2010 - Nov 2011Carlsbad, CaliforniaPMM for EMC Document Sciences customer communications management product line. Developed product messaging and positioning, competitive intelligence and other sales-enablement tools. Created and presented demand generation and sales-enablement content. Researched and developed new use cases and buyer personas. -
PresidentRossi Communications & Product Marketing Jul 2007 - Jun 2010Provide strategic and tactical marketing services for information technology clients. Develop corporate and product positioning and messaging. Plan and implement public relations and analyst relations programs. Plan and create Web, collateral and presentation content. Develop channel strategies and communications. Identify new market opportunitiesClients in Document Capture, Enterprise Risk Management and Business Intelligence.
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Director Of MarketingArtsyl Technologies, Inc. Jan 2009 - Jan 2010Handled corporate and product messaging, public relations, marketing communications, channel marketing, VAR recruiting and support, business development
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Senior Manager, Strategic MarketingKofax Jul 2001 - Jul 2007Strategic Marketing for the world’s largest developer of information capture and communications software. Developed and implemented global industry analyst relations and market intelligence program. Identified and engaged key buy-side and sell-side analysts to maximize positive mind share. Ensured that sell-side analysts short-listed our company through briefings, analyst days, consulting days and analyst event participation. Worked closely with corporate executives to identify and validate new market opportunities. Developed and managed $500K market research budget. -
Public Relations ManagerKofax Jul 1997 - Jul 2001Public Relations Manager for market-leading document imaging software and hardware developer. Planned and produced public relations and customer case history programs. Assisted senior management with financial communications during and after successful IPO.
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Account SupervisorShafer Public Relations Jul 1995 - Apr 1997Shafer Public Relations, Irvine, Calif. Account Supervisor for high-technology public relations agency. Developed and managed client strategy and budgets for Internet access, semiconductors, ERP software, mid-range financial software, storage and automotive Web portal. Interfaced with industry analysts, trade and business press. Managed two direct reports. Supervised or assisted with clients in storage hardware, ERP software, computer peripherals, semiconductors, consumer Internet service, automotive Web portal.
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Public Relations And Marketing ConsultantRossi Communications Jul 1994 - Jul 1995Provided public relations and editorial services support to public relations agencies and direct clients in the automotive and information technology industries. Clients included: Rogers & Associates (Suzuki Motor Sales), Internet Service Provider (ISP), Roberts, Mealer & Co. (Sony Semiconductor, QLogic)
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Account ExecutiveFreeman-Mccue Public Relations Nov 1993 - Jul 1994Account Executive for public relations agency. Accounts: Isuzu Motors, Kawasaki Motors, Judicial Arbitration and Mediation Services (JAMS) Generated coverage in major business as well as trade media.
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Corporate Communications ManagerMazda Motor Of America, Inc 1990 - 1994
Tom Rossi Skills
Tom Rossi Education Details
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Marketing, Management -
Journalism
Frequently Asked Questions about Tom Rossi
What company does Tom Rossi work for?
Tom Rossi works for Rossi Communications & Product Marketing
What is Tom Rossi's role at the current company?
Tom Rossi's current role is Principal at Rossi Communications & Product Marketing.
What is Tom Rossi's email address?
Tom Rossi's email address is to****@****cox.net
What is Tom Rossi's direct phone number?
Tom Rossi's direct phone number is (202) 609*****
What schools did Tom Rossi attend?
Tom Rossi attended Eastern Washington University, University Of Oregon.
What are some of Tom Rossi's interests?
Tom Rossi has interest in Science And Technology, Adventure Travel, Running, Backpacking.
What skills is Tom Rossi known for?
Tom Rossi has skills like B2b, Product Marketing, Marketing Communications, Public Relations, Analyst Relations, Corporate Communications, Enterprise Software, Marketing Strategy, Competitive Analysis, Content Management, B2b Marketing, Sharepoint.
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