Tom Rossi Email & Phone Number

Orange County, California Area

Provide strategic and tactical marketing services for information technology clients with emphasis on document imaging and content management. - Develop corporate and product positioning and messaging. - Develop sales and customer-facing content.- Plan and implement public relations and analyst relations programs. - Develop channel strategies and communications. - Generate and analyze competitive Intelligence and positioning.- Develop and execute demand generation programs in partnership with client marketing.- Identify new market opportunities.

Washington D.C. Metro Area

PMM for SharePoint Storage Optimization and Replication product lines: Metalogix StoragePoint and Metalogix Replicator for SharePoint.- Manage product launch process- Train sales team- Develop product positioning and messaging.- Develop sales and customer-facing content- Generate and analyze competitive Intelligence and positioning.- Develop and execute demand generation programs in partnership with corporate marketing.Metalogix provides high-performance content infrastructure software that is transforming the way organizations manage terabytes of business content on Microsoft SharePoint, Exchange and Cloud platforms. For over a decade, Metalogix has helped commercial and government organizations improve knowledge sharing and collaboration across the organization. Metalogix is a Microsoft Gold Partner, a managed partner in Microsoft’s High Potential ISV Group and GSA provider. Metalogix is a privately held company backed by Insight Venture Partners and Bessemer Venture Partners.

Carlsbad, California

PMM for EMC Document Sciences customer communications management product line. Developed product messaging and positioning, competitive intelligence and other sales-enablement tools. Created and presented demand generation and sales-enablement content. Researched and developed new use cases and buyer personas.

Provide strategic and tactical marketing services for information technology clients. Develop corporate and product positioning and messaging. Plan and implement public relations and analyst relations programs. Plan and create Web, collateral and presentation content. Develop channel strategies and communications. Identify new market opportunitiesClients in Document Capture, Enterprise Risk Management and Business Intelligence.

Handled corporate and product messaging, public relations, marketing communications, channel marketing, VAR recruiting and support, business development

Strategic Marketing for the world’s largest developer of information capture and communications software. Developed and implemented global industry analyst relations and market intelligence program. Identified and engaged key buy-side and sell-side analysts to maximize positive mind share. Ensured that sell-side analysts short-listed our company through briefings, analyst days, consulting days and analyst event participation. Worked closely with corporate executives to identify and validate new market opportunities. Developed and managed $500K market research budget.

Public Relations Manager for market-leading document imaging software and hardware developer. Planned and produced public relations and customer case history programs. Assisted senior management with financial communications during and after successful IPO.

Shafer Public Relations, Irvine, Calif. Account Supervisor for high-technology public relations agency. Developed and managed client strategy and budgets for Internet access, semiconductors, ERP software, mid-range financial software, storage and automotive Web portal. Interfaced with industry analysts, trade and business press. Managed two direct reports. Supervised or assisted with clients in storage hardware, ERP software, computer peripherals, semiconductors, consumer Internet service, automotive Web portal.

Provided public relations and editorial services support to public relations agencies and direct clients in the automotive and information technology industries. Clients included: Rogers & Associates (Suzuki Motor Sales), Internet Service Provider (ISP), Roberts, Mealer & Co. (Sony Semiconductor, QLogic)

Account Executive for public relations agency. Accounts: Isuzu Motors, Kawasaki Motors, Judicial Arbitration and Mediation Services (JAMS) Generated coverage in major business as well as trade media.

Mba, Marketing, Management

Activities and Societies: Graduate Fellow: As a fellow, I served as editor of Northwest Business Review, a quarterly, refereed academic.

Bs, Journalism

Activities and Societies: Reporter, Oregon Daily Emerald