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Seasoned executive adept at steering product launches, orchestrating game production, and growing digital communities, with experience with streaming technologies, VR projects, and marketplaces. A collaborative leader with a deep understanding of game economics, digital currencies, and Web3 incentive systems and a successful track record of taking digital properties from product launch to monetization to sustained live operations. Led the sale of two tech companies, one to Microsoft and the other to SEGA. Built partnerships with Dreamworks, Ubisoft, BBC, Microsoft, PepsiCo, Ford Motor Company, and LEGO, as well as with small independent game studios, streamers, and other content creators.Interests: Passionate about working at the intersection of games, digital commerce, and entertainment; particularly on products that unlock the individual’s motivation to participate, engage, and create.
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FounderRalla Technologies Inc.San Francisco, Ca, Us -
Media And Games Strategic ConsultantSelf-Employed Jan 2021 - PresentI have worked directly on product design, launch planning, and platform development for early stage startups providing hands-on leadership building on my experience in the game industry and in online community building:*MatchBot.gg/Knights*: I joined MatchBot to evaluate go-forward investment opportunities, evaluate the business model, and product management strategy,*Midnight Evergreen*: mobile app design, product management, web3 tokenomics design, forecasting and pricing*COLIDR*: Model for IP rights management in the production and deployment of digital assets across cinematic, game, and promotional applications using AI.*Concurrents*: Product management for game streaming platform capable of distributing volumetric recordings of captured gameplay. Delivered a web3 backed solution for sharing and distributing derivate content from content creators and professional gameplay.
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Chief Executive OfficerSmash.Gg May 2019 - Dec 2020San Francisco, California, UsMy goal as CEO was to further develop a platform already serving over 100,000 tournament organizers and approximately 1.5M event participants monthly to make it easier for TOs to generate revenue. For most events, their income was limited to merch and ancillary revenue streams. Prior to onset of the pandemic, we MVPed a system to make ticketing and prize pools a part of the platform and developed new "general audience" features in conjunction with the team at Brawlhalla. Partly as a result of the impact of live events on esports, Smash.gg was acquired by Microsoft's Content Services group in December 2020. How I thought about my priorities:• Reorganizing product development and GTM strategy focused on growing game communities• Refocusing feature development on marketing and large scale online events• Focusing business development and partnerships with key stakeholders and game publishers including Blue Mammoth Games/Ubisoft, Capcom, and Microsoft Mixer -
Chief Operating OfficerHigh Fidelity, Inc. Mar 2016 - Mar 2019San Francisco, California, UsOur goal at High Fidelity was to build a marketplace for digital goods. I managed outreach to content creators and IP owners, and supporting community growth. The marketplace was implemented using a fork of the EOS blockchain codebase, allowing for a full decentralized trading ecosystem.I was also responsible for building out the company's product management team and processes and hiring the QA and release management teams. -
Vice President, Corporate OperationsSega Networks Inc. Oct 2011 - May 2015San Francisco, California, UsI joined Sega following the company's acquisition of Three Rings Design during a rapid transition to mobile game distribution. My priorities at Sega included setting up mid-term planning, development of project pipeline and staffing. I also took on oversight and mentoring of the analytics and LiveOps team as Sega transitioned to a service organization. My responsibilities included;• Live Operations management supporting SEGA’s transition to micro-transactions from retail sales• Stabilization and expansion of community support across all SEGA titles• Financial and budget planning• Strategic M&A to enhance SEGA’s micro-transaction business (acquisition of Demiurge Studios) -
Coo/ Studio DirectorThree Rings Design (Acquired By Sega) Feb 2005 - Oct 2011San Francisco, Ca, UsAt Three Rings, I had direct product and customer LTV responsibility for the company's massively multiplayer online games (MMO) titles (Spiral Knights, Puzzle Pirates, Whirled), including live operations, revenue, and marketing.I managed the company's operations through substantial growth, including the subsequent sale of the company to SEGA, leading to the establishment of SEGA NetworksResponsibilities included:• Product management• Live service management (deployment strategy, events and promotions, live support, etc.)• Monetization, analytics, and fraud prevention• Affiliate and promotional partner relations• Development partner relations• Financial planning and forecasting -
Vice President, Professional ServicesNativeminds Oct 1999 - Apr 2004NativeMinds was an early NLP bot service that sought to build and deploy interactive custom knowledgebases for customer services applications. The service provided as per-user stateful interaction that interpreted user inputs and provided a hybrid response including fixed text answers and parameterized links to online resources, reducing the time to resolving user issues.• Development of implementation methodology• Sales support• Customer management• Product management supportDeveloped service methodology for enterprise software start-up. Built out 20 person consulting team to support deployment into Fortune 500 customers including Pepsico, Ford Motor, and Procter and Gamble. Developed and communicated customer requirements to product management and engineering functions. Supported the sale of the company to Verity (HP).
Tom Schofield Skills
Tom Schofield Education Details
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Georgia Institute Of TechnologyTechnology Management -
Washington University In St. LouisPhilosophy
Frequently Asked Questions about Tom Schofield
What company does Tom Schofield work for?
Tom Schofield works for Ralla Technologies Inc.
What is Tom Schofield's role at the current company?
Tom Schofield's current role is Founder.
What is Tom Schofield's email address?
Tom Schofield's email address is t.****@****n.co.uk
What is Tom Schofield's direct phone number?
Tom Schofield's direct phone number is +141557*****
What schools did Tom Schofield attend?
Tom Schofield attended Georgia Institute Of Technology, Washington University In St. Louis.
What skills is Tom Schofield known for?
Tom Schofield has skills like Video Games, Business Development, Start Ups, Project Planning, Social Games, Game Development, Professional Services, Strategy, Management, Strategic Planning, Mergers And Acquisitions, Game Design.
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