Tom Setter Email & Phone Number

United Kingdom

London, England, United Kingdom

Brighton, United Kingdom

Responsible for building, leading and developing the Strategy and performance team (30+ UK& US), creating an environment that encourages bold strategy, innovation, creativity and intelligent risk-takingResponsible for delivering best in class strategy, planning, buying, delivery, tracking, performance and reporting for all of our clients Lead pitches and win new business for the AgencyAnalyse, understand and implement data and insights to drive opportunities and deliver the most effective strategiesIdentify innovative and breakthrough ideas, approaches and solutions to expand existing and grow new business to clientsPursue and vet emerging media opportunities; guide team on priorities, and adjust agency-level POVs based on changing market dynamicsDevelop long-term partnerships with key media owners such as Facebook, Google, JCDecaux, Amazon etcLead the identification of innovation opportunities - technology, data, platforms, publishersGrow our market-leading position and develop relationships with our existing partnersBuild, maintain, and grow senior-level client relationships; serving as an executive sponsor and client advisor for all clients within the agency portfolioSenior client contact driving strategy and new initiatives Contribute strategic thought leadership content for the agency

Brighton

Natives.The Student Specialist Marketing Group.Think student.Let’s do this: www.natives.group

London

Leading and delivering digital transformation across Diageo's European business, driving return on investment and/or brand affinity with every part of our marketing investmentResponsibilities - Working in close partnership with our key brands to ensure we deliver best in class media - Thought leadership: ensuring Europe is fit to win with clear measurement and performance. Covering areas such as; - Leading the conversation in all of our digital channels (Partnerships, Programmatic, Data, Social, Video, Search) and creating strategies that deliver breakthrough opportunities - Defining the role of digital as part of portfolio and brand communication ecosystems- Working hand in hand with our global digital centre and global brand teams - Driving digital excellence from our agency partnersDiageo Europe has a world class portfolio of brands - from Guinness, Johnnie Walker, Smirnoff and Baileys to luxury spirits like Tanqueray Gin, Ciroc vodka and Zacapa rum.

London, United Kingdom

To develop and deliver best in class strategic European Partnerships to strengthen our business and provide a competitive edge. These partnerships are set up to drive transformational growth and business value across all channels, delivering innovative thinking and providing the best consumer experience possible. - Create best-in-class strategic partnerships- Drive transformational growth and high business value and a competitive edge to Diageo - To empower the Diageo marketing community, maximise the ROI of our marketing investment and shape our communications model- Build deep, long-term partnerships with key media owners such as Facebook, Google, JC Decaux, Buzzfeed, Amazon etcDiageo Europe has a world class portfolio of brands - from Guinness, Smirnoff and Baileys to luxury spirits like Tanqueray Gin, Ciroc vodka and Zacapa rum.

London, United Kingdom

• Lead the mobile agenda within the business across brands• Work with the Guinness brand team to ensure the growth drivers are maximized • Lead the business in how to best leverage and unlock new technologies• Deliver thought leadership and executions that help directly drive sales • Lead the business in conversion of interest, engagement and purchase on thebar.com in GB & DE• Translate strategy in to highly commercial and differentiated plans, which allow us to generate disproportionate engagement in our message• Great understanding of consumer motivations, consumer touch points, brand strategy construction, as well comprehension of brand and commercial objectives• Define opportunities for innovation and critically driving them through to execution • Move effectively between strategy and operational detail

Wimbledon

Responsibilities• The marketing of all consumer facing digital channels; desktop, tablet and mobile • Planning, execution and responsibility of integrated multi-media marketing campaigns • Delivery of a fully integrated approach, including TV, digital, CRM, social and mobile • Define marketing strategy and full year plans • Deliver successful, measurable results with demonstrable value • Be the consumer champion within the business, cultivating an unrivalled understanding of needs-based consumer segmentation Marketing optimisation • Collaborative approach to ensure consistent and consumer focused marketing • Budget management • Management and retention of best in class agencies across all activity streams (creative, media, eCRM, PR, events) • Report back to the business on performance of consumer marketing• Management of a team of marketing managers and executives, and their development/learning plans • Lead the on-going brand evolution including look, feel and guidelines

Wimbledon

Achievements• Delivered and implemented strategic mobile marketing strategy• Delivered multiple integrated cross channel campaigns, breaking a UK record on YouTube• Delivered the biggest ever year at Auto Trader, increased the monthly visitors by over 1.5 million• Delivered multiple strategic partnerships i.e. Top Gear, Virgin Media• Won Best Tablet at the Mobile retails awards 2013 • Shortlisted for Mobile & Tablet Innovation – AOP awards - http://ow.ly/laVxe• Shortlisted - Most Effective Mobile Augmented Reality campaign http://ow.ly/laVod• Nominated for Lead Generation award–The Drum (MOMA) http://ow.ly/laVDm• Integrated mobile and tablet into national TV campaign - http://ow.ly/laUXK• Interviewed in Marketing Week - Mobile comes of age - http://ow.ly/laVcS Responsibilities• Strategic planning, concept development and delivery of best in class campaigns, covering all channels• Brand and PR strategy for mobile• Drive quality base growth and retention whilst increasing response• Develop, enhance and market new and existing products• Strategic mobile partnership development• Management and stakeholder buy in of cross-platform KPI’s• Cement Auto Trader’s digital leadership in industry by delivering market leading innovation in mobile

Gatwick

Achievements:• Delivered and implemented the marketing strategy for 2011 & 2012• Delivered a 3 year mobile strategy defining a roadmap for global roll out• Launched a mobile site (over 2 million visits in 2 months), iPhone app, and an iPad app• Created and delivered highly successful event driven and behavioural marketing programmes – delivering 190% return on investment• Delivered and implemented a cross channel personlisation strategy, driving an increase of over 100% in bookings• Delivered launch strategies for new business partners such as Lloyds TSB, Tesco and Shell• Implementation of a new email provider improving delivery, personalisation and profit whilst reducing costs to the business• Management of 8 Campaign and Mobile ManagersResponsibilities:• Delivery of integrated, profitable marketing strategies and communications• Lead a team of cross-channel campaign managers• Define and implement a new mobile channel• Deliver and implement a personalisation strategy• Delivery and management of SEO strategy for Avios• Deliver a comprehensive and effective event driven marketing programme• Effective delivery of new product launches• Work with and influence all key business stakeholders to ensure an integrated and joined up approach for all marketing strategies and communications• Management of mobile and digital agencies including annual review and budget accountability

Online, Email, Mobile, Web Personalisation, Digital project management, Event Driven Marketing

Email marketing

Responsibilities:• Responsible for all online and offline marketing activities• Creation and implementation of 5 year marketing strategy Achievements:• Full rebrand of the company• New website• 5 year marketing strategy• New and innovative marketing initiatives• Successfully delivered strong results on a small budget

A fundraising agency specialising in the recruitment of long-term charity donors.

Contract Negotiator for the UK & Ireland

Ba Hons, Environmental Management

Msc, International Business Management

Education record