Tom Shackleford Email & Phone Number

I contribute editorial reporting and feature articles for Miami New Times online and print publications covering South Florida’s music events, arts and culture scenes, and Inter Miami CF soccer.

Executed website content management, email automation campaigns, and social media communications initiatives for a small roster of association clients, including the Audio Engineering Society (AES), Association of Pediatric Hematology/Oncology Nurses (APHON), Mission MSA, and International Live Events Association (ILEA)

As a member of the MJBiz content marketing team, I developed revenue-driving marketing copy and long-form editorial content as part of multi-channel campaigns that consistently generated leads, nurtured existing contacts and converted them to customers of MJBiz products and B2B tradeshow eventsI oversaw the editorial direction for the MJBiz Cannabis 101 email course and the quarterly Buyers Guide cannabis industry reports covering topics appealing to cannabis business executives and investors. I also contributed to market research efforts to gather business insights for the 2023 MJBiz Factbook.

New York, New York, United States

I assisted with day-of-show social media initiatives for New York City concert promoter Avant Gardner by capturing and posting content in alignment with the brand voice to the venue’s multiple Instagram accounts during events. I also monitored the venue's Instagram follower comments and direct messages and offered customer service to ticket holders and customer inquiries.

Greater New York City Area

Editorial: I wrote daily editorial news articles and social media content covering the contemporary music and concert industry landscape to generate organic web traffic and build consumer awareness around Live For Live Music events. I also edited copy submitted by other staff writers and freelance contributors in alignment with AP style guidelines and SEO best practices.Digital Marketing: I co-edited the Live For Live Music daily email newsletter using Mailchimp and co-managed the Live For Live Music Facebook and Twitter accounts with post copywriting, live event coverage and community/fan engagement for increased online brand visibility and click-through rates.Event Photography: I captured professional-quality photo content at concert and festival events for editorial and digital marketing initiatives using DSLR camera equipment and Adobe Lightroom and Photoshop editing software.

Greater New York City Area

I provided inbound marketing communications strategy and social media management for year-round promotion of all concerts and lifestyle events at Forest Hills Stadium, which included:• Wrote compelling marketing copy that established the Forest Hills Stadium brand voice for target consumer groups across several social media accounts, email newsletter campaigns, blog posts and website landing pages• Oversaw the Friends of Forest Hills Stadium grassroots partnership marketing initiative that increased Stadium brand visibility through local businesses and promotional giveaways• Worked with venue photographers to capture and catalog high-quality photo content at all Forest Hills Stadium events for digital marketing initiatives using DSLR camera equipment and Adobe editing software *Recognition/Awards: I contributed to content marketing campaign efforts recognized by Pollstar with a nomination for “Outdoor Concert Venue of the Year” as part of the trade publication’s annual concert industry awards following the 2019 season.

Greater New York City Area

Editorial: Wrote daily news articles and sponsored editorial content covering topics relevant to the contemporary music and concert event industries to drive organic web traffic to AXS.com and generate consumer interest around AXS ticketed events.Concert Photography: I used DSLR camera equipment to capture on-site photographs during concert events for editorial and social marketing content edited with Adobe Lightroom and Photoshop.

Greater New York City Area

I managed all marketing and communications initiatives for a Midtown Manhattan music venue to increase event ticket sales and promote pop-up sponsor events along with seasonal/holiday initiatives. I executed daily marketing initiatives including: • Social media management• Email newsletter automation campaigns• Distribution of venue marketing materials• Event photography• Venue street team management

Greater New York City Area

I wrote editorial content for an independent music and lifestyle blog focusing on regional concert and festival coverage, artist interviews, album reviews and local concert listings. I also managed the launch of the Pancakes & Whiskey podcast by overseeing all production responsibilities including interview guest scheduling, episode scriptwriting, hosting/recording, audio post-production and digital distribution.

New York, New York, United States

I sold and managed sponsorships for all Village Voice lifestyle events including the 4Knots Music Festival, Brooklyn Pour Craft Beer Festival and Choice Eats Food Festival. My responsibilities included:• Identifying and pitching potential clients with customized sponsorship packages that incorporated the Village Voice's print and digital advertising assets, in addition to experiential marketing opportunities at Voice events for maximum consumer reach and on-site audience engagement- Executing the post-sale contractual deliverables and on-site activation logistics for a roster of client accounts that included Jarritos Soda, Polar Seltzer, Verizon FiOS, Whistle Pig Whiskey and Dos Toros Taqueria

Greater New York City Area

I managed the corporate sponsorship accounts for City Parks Foundation's performing arts and youth athletic programs including Central Park SummerStage Concert Series, Junior Tennis and Golf, and Citywide Theater. My responsibilities included:• Coordinating contractual deliverables and on-site activation logistics with internal departments for 20+ client accounts including Disney, Coca-Cola, Chase, Gibson Brands, Lacoste, Union Beer Distribution and United Airlines• Supporting the sales team with the creation of customized sponsor pitch materials and end-of-season reports while providing resolutions to any challenges for maintaining a strong client relationship• Serving as the primary contact between client accounts and internal CPF marketing and communications teams to develop social media and public relations strategies specific to client messaging goals

New York, New York, United States

• Assisted with the daily management of social media accounts for 20+ clients with responsibilities including post copywriting, advertisement campaign planning, account setup and optimization, photo/video editing, graphic design, and campaign performance data reporting• Developed social media content calendars across Facebook, Instagram, Twitter and YouTube while utilizing content management and creation tools including Adobe Creative Suite, Hootsuite and Sprout Social• Worked with the in-house public relations team to implement digital marketing campaigns alongside media placements to meet client goals and expectations

Greater New York City Area

I assisted with the planning and execution of on-site marketing activations at music, sports and entertainment events around the New York City region to increase consumer awareness for SiriusXM channels and overall brand. I performed administrative functions including database management, contest winner prize fulfillment, pre-event planning and post-event assessments.

Bachelors In Communication, Audio/Music Production; Music

Masters Of Science, Entertainment Business