Thomas Shaw

Thomas Shaw Email and Phone Number

Chief Marketing Officer / Chief Technology Officer @ OCMBC, INC. @ OCMBC, INC.
Thomas Shaw's Location
Villa Park, California, United States, United States
Thomas Shaw's Contact Details
About Thomas Shaw

Chief Marketing Officer, CMO, Senior Vice President Marketing - 25 years of Marketing, Advertising, & Agency experience. I am consistently at the intersection of marketing, technology, digital trends, financial services, brand, and mortgage origination/lenders/banking. Board Member, UCLA Business, Design Thinking. Manage teams from 10 to 100, multi-location and remote. Speaker, marketing & mortgage/finance events on topics of marketing, digital marketing, brand, and application of marketing technologies to scale operations. Mortgage Marketing Leader. Experience and Career Highlights:* Experience managing annual budgets from $5 million to $130 million * Built over 5 marketing tech stacks for CRM, Predictive Analytics, Direct Response, Marketing Automation, Digital Marketing, and Telemarketing.* Responsible for building three analytics teams, to provide optimization and reporting capabilities from B2B and B2C marketing reporting, analysis, and ROI. Engaged predictive analysis teams / vendors. * Executive Sponsor for Marketing Automation Projects (IBM, Hubspot, Marketo, Pardot) & Customer Relationship Management (CRM: Dynamics, Salesforce, SugarCRM) at five organizations B2B/B2C.* Grew revenue & annual loan origination through marketing efforts from $2 Billion to $5 Billion within 12 months, through a new brand launch, direct response campaigns & media strategy.* Increased Brand Awareness through strategic relationships with NASCAR, NBA, LA Lakers, Ganassi Racing, LA Dodgers, Anaheim Ducks, Sony Motion Pictures, Jackson Hewitt.* Reduced annual P&L Expenditures for two financial services organizations within 90 days of start by $6 million & $20 million through revised contracts & improved processes.* Hired and managed advertising agency that Reduced CPA by 12% & increased customer acquisition by 9% within 90 days.* Managed marketing department that increased conversion rates by 14% while reducing lead cost by 23%. * Repaired the online reputation for a financial services organization & implemented the ongoing customer experience platform that continues to improve CX and ratings today.Brand Management * Brand Strategy: Managed consumer research agencies to launch new brands, new positioning, or campaigns.Lead Generation: * Generated millions of leads to budget/KPI measures to ensure profitability & sales team success. Chief Marketing Officer, Financial Services, Mortgage Finance, Consumer Bank Lending: Direct to Consumer, Distributed Branch, Retail Branch, Wholessale Lending Marketing.

Thomas Shaw's Current Company Details
OCMBC, INC.

Ocmbc, Inc.

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Chief Marketing Officer / Chief Technology Officer @ OCMBC, INC.
Thomas Shaw Work Experience Details
  • Ocmbc, Inc.
    Chief Marketing Officer / Chief Technology Officer
    Ocmbc, Inc. Nov 2019 - Present
    Irvine, California, Us
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  • Loanstream Mortgage
    Chief Marketing & Technology Officer
    Loanstream Mortgage Oct 2019 - Present
    Irvine, California, Us
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  • Multimodal
    Mulitmodal Ai Board Member
    Multimodal Mar 2024 - Present
    New York, Ny, Us
    The AI & Financial Services Board's goal is to bring together hands-on financial services experts to motivate a valuable exchange of ideas, concepts, practical examples and experience to drive customer-centric solutions. We are focused on the responsible and informed application of AI within Financial Services.
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  • Elevenx Marketing
    Chairman
    Elevenx Marketing Sep 2019 - Present
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  • Elevenx Marketing
    Managing Director, Chief Of Marketing Strategy
    Elevenx Marketing 2018 - Present
    Responsible for organization management, business development, client customer and marketing strategy, and delivering tangible results through marketing automation systems, attribution tracking, and analytics.Marketing Firm with specializations in Data-Driven Marketing, Digital, Marketing Automation / CRM Enablement, Brand Development, Sales, and Corporate Support. Specialized but not limited to, verticals in financial services (mortgage lending, wholesale lending, retail consumer direct, portfolio retention, insurance, automotive), Industrial, high-tech, and start-ups.We know our clients require access to exceptional marketing expertise to compete and transform their business through: ★ Digital Marketing: SEM/PPC (paid search engine marketing), Social Media Management, Paid Digital (social, display), Content Marketing, Online Reputation, Retargeting and SEO (search engine optimization) ★ Marketing Technology and Automation: CRM enablement, Mar-Tech, Lead Management systems, Data) ★ Brand Strategy, Marketing and Advertising Management: Developing complete Strategy, Corporate Messaging, Brand Development, Creative, Corporate Identity, Events Management, Quality Production, Video Production solutions ★ Customer Experience strategy and development: Customer Measurement, Analytics, Results, Strategies to engage and create customers for life. Recruited elevenX management team, services personnel, and built internal processes for client services and office support services. Worked with VP Business Development to create pitch strategy, pricing models and marketing platform for Small to Medium (SMB) businesses and flex the profile to attract mature and larger organizations.
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  • University Of California
    Member Of The Board Of Advisors
    University Of California Jan 2020 - Jan 2022
    Oakland, California, Us
    Member of the Board for the University of California, Marketing / Communication Dept for an executive post-graduate program in Design Thinking.
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  • Carrington Mortgage Services, Mortgage Lending Division
    Senior Vice President Marketing & Communications
    Carrington Mortgage Services, Mortgage Lending Division 2011 - Oct 2018
    Member of the senior leadership team and senior marketing leader for Carrington’s 18 companies reporting to the President. Responsible for the Carrington brands, marketing strategy & media relations for channels including retail branch, consumer direct, servicing, wholesale lending & UK lending business. Channel marketing included digital properties, brand, sales support, lead generation, digital marketing for B2C & B2B channels. Campaign development and mortgage marketing for Conventional, GNMA, Non-QM, and Non-prime.★ Transformed marketing to digital demand generation, using marketing automation tech, expanding web properties, SEO, SEM, email, SMS, mobile, video, social media & portfolio retention programs tied to customer profiling & engagement (lead scoring).★ Marketing & retention efforts for $60 billion servicing portfolios: email, mail, SMS, digital, statement marketing & predictive modeling to improve conversion & reduce marketing expense. B2C Marketing.★ Partnered with Sales Leadership, Executives and management to strategize solutions that met the needs of the market, our P&L and supported sales growth for their teams.★ Developed strategy for marketing data-mart combining servicing, lending, & digital property data for targeted loan offers across all marketing/sales platforms: email, mail, digital properties & CRM.★ Managed & Implemented Customer Experience (CX) strategy.★ Built & managed 50 agent call centers. Managed incentive plans, CRM integration, reporting for real-time call reporting. Improved lending volume, billions in loan production attributed to Marketing.★ Managed sponsorship & inter-company activation with NHL Anaheim Ducks.★ Marketing Technology / CRM management of marketing automation systems: Microsoft Dynamics, Marketo, Hubspot, & Pardot. Campaign & project management of 7K tasks annually.★ Marketing strategy & advisement for Carrington's companies including, Real Estate, Title, & non-profit organization. B2B Marketing.
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  • Guidance Residential Lending
    Senior Vice President Marketing
    Guidance Residential Lending Jan 2010 - Nov 2011
    Reston, Va, Us
    Senior marketing leader and member of the senior leadership team reporting to the President. Responsible for B2C, B2B market strategy, customer experience, brand strategy, and direct response marketing for the number one lending organization for niche and specialty loan programs. Key Accomplishments: - Leadership authority for building and managing the marketing, advertising, and operational platforms.- Responsibility for management and development of firm’s CRM (SugarCRM) with Point-of-Sale for retail, integrated marketing automation, and automated underwriting engine – fully integrated Freddie LP, GFE, Disclosures and Lead Management.- Owned the development and launch of the Guidance Real Estate (GuidanceRealEstate.com)digital presence. Engaged development resources to build an MLS integrated website including agent listings, agent presence, lender conversion. - Leadership for marketing metrics, direct response and branding initiatives for the consumer retail mortgage division. Overseas call center management.- Managed and improved Display advertising (CPL by 50%), SEM (CPL by 75%), SEO, Email and Direct Mail programs while innovating Realtor and consumer direct campaigns, lead generation and eCommerce / portal revenue initiatives.- Managed global brand initiative for Guidance parent organization and new business initiatives outside of the United States.* Reston, VA based organization with continuous travel from the west coast. Carrington offered a local position with reduced travel and further career development.
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  • Aim Strategy And Marketing Consultancy
    Principal, Svp, Marketing Strategy
    Aim Strategy And Marketing Consultancy 2008 - 2010
    Engaged by Fortune 500 and high growth organizations to optimize marketing departments, create efficiencies and procure vendor expertise/employee resources. Clients include: CreditReport.com - Marketing / Business Strategy • Strategy: Developed Marketing Plan, Loyalty Plan for Online Marketing Channels(SEM, SEO, Ad networks, Social Media), an annual $80 Million marketing budget. • Agency Management: Media, Display, and SEM / PPC Agency• Direct Response Marketing Management• P & L Responsibility, Revenue and Expense management• Managed Affiliate Program and Business Development function• Revenue Generation: Lead Generation Program and Integration PlanEquator (SaaS, Distressed Assets, REO) - Marketing Strategy, Tactics, Planning. Events, New Product Launch, Real Estate Portal• Developed marketing and life cycle strategies for B2B, Mortgage, and Real Estate Agent Channels. • Provided revenue and analytic models for reaching target segments based on the proposed marketing strategy• Advised and Organized Marketing Structure, Products, and StrategyAccenture / Deloitte: Marketing Strategy, Planning, CPO, Sourcing, Vendor Management.Engaged to work with Accenture and Deloitte clients to formulate, advise and create marketing strategies. • Comerica Bank – Advise and Manage Multicultural B2B Lines of business Marketing and Agency Procurement for small business banking products. • First Tennessee Bank– Advise and Assist on Online Agency Search, Negotiation, and Review • PMC Mortgage: Strategy Engagement – Wholesale, Retail and Consumer Direct. • Formalized Marketing Strategy and Tactics, Lead Generation, Customer Acquisition and Retention Plan and Budget for Wholesale and Retail Origination PlatformAdditional Notable Clients: Deloitte Consulting, NursesWorld.com, BorrowerGuide.com, Housepricepro.com, Nations Direct (Wholesale Mortgage), TREO Capital (REO)
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  • H&R Block
    Senior Vice President Marketing
    H&R Block 2007 - 2008
    Kansas City, Mo, Us
    Responsible for the marketing, brand, strategy for the Option One brand, mortgage business division, the Senior Vice President of Marketing (SVP) sets the marketing strategy for all loan origination channels. These include Wholesale Lending, Correspondent, National Accounts, Servicing, Customer Retention, and Emerging Markets. Provided executive leadership, reporting to CEO, COO and EVP Business Development. Responsible for marketing strategy, planning, and execution of programs for new customer acquisition, brand development, online marketing, CRM/marketing technologies, and sales support/event management. Managed a $30 million budget, an integrated marketing strategy and creative execution for all loan origination channels (wholesale, servicing, national accounts). Day to day management of 7 Director level employees in a team of over 30+ associates and contractors. Responsible for the marketing, strategy, event management and support for a national network of 1,000 sales executives. Key Accomplishments:• Responsible for revitalizing and reorganizing the marketing organization to a high performing integrated and strategic partner.• Managed renegotiation of contracts and vendor relationships saving an annual $6.5 Million in P & L expense• Directed the advertising and brand repositioning while initiating the online advertising and email marketing to nurture existing customers further, reduce churn, and increase acquisition.• Organized and lead the redeployment of company-wide CRM for sales and marketing, centralizing customer data and establishing a method of measurement for sales, marketing, and the organization’s goals.• Directed the company’s advertising and brand repositioning and initiated the Organization’s Online Advertising and Email Marketing*Reason for change: H & R Block closed its mortgage origination unit and proceeded to lay off support staff and executive team.
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  • New Century Mortgage
    Vice President (Vp), Marketing - Consumer Direct, Retail & Wholesale Lending
    New Century Mortgage 2002 - 2007
    Irvine, California, Us
    The Vice President of Marketing, reports to the President and (CMO) Executive Vice President, Marketing. Managing a team of 105 retail and 40 wholesale through 12 direct reports.- Managed Agency Relationships including Advertising, PR and Sports Marketing to launch new Home123 consumer brand across 230 locations, digital properties and affiliates.- Managed national relationship with NASCAR Series, Ganassi Racing, and American Le Mans Rolex Series. - Launched the FastQual digital property (digital portal for wholesale lending programs for prime and subprime loans with over $5 billion in submissions per month) and CloseMore University (35 city national training event).- Increased the effectiveness of the 80 person Telesales Call Center Team by 23%.- Managed the digital strategy, Search Engine Optimization & Email Marketing program to generate 40% of the necessary leads online, a 4x increase from the year prior.- Direct Mail management, testing, and optimization of 4 million pieces monthly, successfully decreased the cost of the program by $20 million with advanced data strategies and testing.- Managed CRM and data strategy that advanced data quality, lead quality and conversion rates across media.Responsibilities included: strategy, advertising, digital and direct marketing, lead generation and 100 million marketing budget focused on for a network of 3,500 U.S. based loan officers operating through 230 branch locations and 35 wholesale locations.Direct Marketing included generating & distributing 75K monthly leads (DRTV, Digital), 900K annually to 100 branches across the U.S. Digital marketing included display, social networks, email, SEO and SEM to generate high converting leads and awareness for the mortgage, insurance, and credit based products.* Career advancement and growth offered at H & R Block
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  • Firstpoint Energy Corp
    Director Of Marketing
    Firstpoint Energy Corp 2001 - 2002
    Us
    Reported to the President, FirstPoint Energy Corporation. Managed a team of three through three direct reports (Manager of National AMR Marketing; Manager of ASP Services; Manager; Marketing Coordinator). Responsibilities included: developing and executing business to business marketing plans; Product Management,; directing, planning, and managing advertising media plan; and directing, tracking, managing all direct marketing to multiple vertical markets, web site management and Internet strategy; creating, integrating, and managing corporate identity; directing and managing advertising agency relationship; and managing marketing collateral content, design, and production.* Company Relocation to Portland, OR from Los Angeles, CA, relocation offered.
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  • Shopzilla
    Senior Marketing Manager
    Shopzilla 1999 - 2001
    Los Angeles, Ca, Us
    Reported to the Director, business to business marketing. Managed a team of two (B2B Assistant Marketing Manager, B2B Coordinator). Responsibilities included analysis of site metrics, monetization of the business-to-business site, and B2B customer acquisition through channel market advertising and sales support. Recognized company-wide as an Outstanding Performer (President’s Club) in February 2000 and January 2001.* Move to FirstPoint: Asked to lead Marketing Team by President and COO. Career advancement opportunity.
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  • Firstpoint Energy Corp
    Manager North American Energy Management Solutions Marketing
    Firstpoint Energy Corp 1996 - 1999
    Us
    Reported to the Executive Vice President, Sales and Marketing. Responsibilities included marketing strategy and planning, new product/software development for AMR hardware and wireless devices and cross-functional project team management. Duties also included execution of primary research strategies and interpretation of secondary research. Managed and marketed technical product line of meter reading systems, installation, wireless devices hardware and software for the United States, Canada, and Mexico.
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  • Fahrenheit Strategic Advisors
    Advertising Account Executive
    Fahrenheit Strategic Advisors 1992 - 1996
    Managed client relationships with agency clients including MaceRich Malls (over 50 properties), Financial Services /Investments, Fast Food, Consumer Electronics, and Developed one of the first Affinity/Loyalty Programs for retail malls. Project and Client management. Advertising and media strategy.
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Thomas Shaw Skills

Lead Generation Management Direct Marketing Crm Marketing Email Marketing Marketing Strategy Strategy Business Development Online Marketing Mortgage Lending Marketing Management Leadership Online Advertising Executive Management Integrated Marketing Analytics Brand Management Advertising Market Research Digital Marketing Digital Strategy Seo B2b Business Strategy Mortgage Banking Social Media Customer Relationship Management Product Management Social Media Marketing Mobile Marketing Web Analytics Product Marketing Sem New Business Development Brand Development Saas Telemarketing Strategic Consulting Business Planning Marketing Communications Strategic Planning Digital Media Customer Retention Direct Mail Multi Channel Marketing Customer Acquisition Strategic Marketing Brand Strategy E Commerce Sales Sales Operations

Thomas Shaw Education Details

  • University Of Delaware
    University Of Delaware
    Management And Operations
  • Ucla
    Ucla
    Marketing
  • University Of Delaware
    University Of Delaware
    Business Administration / Marketing

Frequently Asked Questions about Thomas Shaw

What company does Thomas Shaw work for?

Thomas Shaw works for Ocmbc, Inc.

What is Thomas Shaw's role at the current company?

Thomas Shaw's current role is Chief Marketing Officer / Chief Technology Officer @ OCMBC, INC..

What is Thomas Shaw's email address?

Thomas Shaw's email address is to****@****nmh.com

What is Thomas Shaw's direct phone number?

Thomas Shaw's direct phone number is +171480*****

What schools did Thomas Shaw attend?

Thomas Shaw attended University Of Delaware, Ucla, University Of Delaware.

What are some of Thomas Shaw's interests?

Thomas Shaw has interest in Management, Usability Testing, Business Planning And Operations, Interactive Advertising, Startup Advice And Strategy, Website Usability, Marketing, New Business Development, Negotiation, Martial Arts.

What skills is Thomas Shaw known for?

Thomas Shaw has skills like Lead Generation, Management, Direct Marketing, Crm, Marketing, Email Marketing, Marketing Strategy, Strategy, Business Development, Online Marketing, Mortgage Lending, Marketing Management.

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