Tom Shearman Email & Phone Number

United States

Kohler, Wisconsin, US

Strategy lead for the world’s strongest kitchen and bath brand, with a passion for balancing long-term vision with short-term growth. I've collaborated with smart, creative and disciplined leaders across to lead campaigns from Milan to Miami, with focuses as narrow as direct-response lead generation or as broad as master brand premiumization. In my years.

Kohler, Wisconsin, US

Joined Kohler as we launched the industry’s first direct-to-consumer business, leading content and brand strategy as consumer channels grew into critical revenue and consumer insight drivers. Transitioned to global brand and campaign strategy as COVID began, collaborating with product, legal, and leadership teams to guide the brand through external and.

Marketing and brand strategy advisor for Wellcaddy, developing bespoke product solutions for energy pioneers.

Chicago, Illinois, US

Managed a diverse and high-performing team of strategists and data scientists for TBWA's performance and analytics arm. Developed creative, analytics-driven products for Nike.com, Konica Minolta and GE Healthcare, driving sustained growth in ecommerce and lead generation.

Chicago, IL, US

Work directly with clients to develop content marketing strategy, implement campaigns, optimize their websites and measure results.Oversee a team of writers, designers, researchers and developers to create remarkable content.Collaborate with SEO Analysts to measure results using Google Analytics, HubSpot and SERPs, use Screaming Frog and Google Webmaster.

Chicago, IL, US

Manage content marketing campaigns for dozens of clients in education, healthcare, business services and e-commerce.

Lexington, KY, US

Oversee a content team, responsible for creation and distribution of video, photo and written content through local brand channels. Coordinate all video production, recruiting and directing videographers in the 22 states in which bloc (formerly uHAPS) operates, and work with clients to develop and edit video products tailored to specific needs. Responsible.

Lexington, KY, US

Developed a new range of video products for a company that prior to my arrival was focused on social media and photography. Worked with new and existing clients to produce, shoot and edit video for YouTube, Vimeo and websites.

Served as the public face of, and sole content creator for, the Regret Nothing Program. Blogged, produced videos and maintained social media communities built around Encompass Credit Union's financial literacy initiative. Oversaw SEO, content and social media strategy and execution, and performed daily content management within a custom-built CMS.

Turner, ACT, AU

Worked as a Communications Intern under Dr. Jonathan King during his campaign for the seat of Mackellar during the 2010 Federal Election campaign.

Received the Copyright Agency, Limited Scholarship from Charles Sturt University to do a one-month intensive internship in Dili. Worked with reporters at The Dili Weekly and Timor Today, coaching Timorese journalists on Western-style storytelling in print, broadcast and online. Helped put on a three day radio journalism workshop for aspiring reporters in.

Took photographs at events for Tops in Lex and Lexscene Magazines. Wrote articles for the Lexscene magazine and blog. Used Photoshop to design ads for web and print. Updated and maintained blogs and websites using Joomla CMS.

Lexington, US

Covered stories for the Pacemaker Award-winning University of Kentucky Student Newspaper.

Sydney, New South Wales, AU

Researching and writing news articles, conducting phone interviews.

Worked two mornings per week in the 2BS newsroom, writing news packages and editing audio for half-hourly news bulletins.

Co-hosted the morning show (6-9 a.m.) on Thursday mornings at North Shore FM. Wrote news, weather and traffic bulletins for shows through the day, and pre-recorded forward and back announcements for music during the night shift.

Executive Mba

Bachelor Of Arts (B.A.), Journalism

Undergrad, Journalism

Higher School Certificate (Hsc)