Tom Shearman

Tom Shearman Email and Phone Number

Director of Consumer Marketing @ Exact Sciences
United States
Tom Shearman's Location
United States, United States
Tom Shearman's Contact Details
About Tom Shearman

Passionate about solving customer challenges and leveraging insights to unlock new growth opportunities. Energized by leading talented teams of strategists, analysts, and creatives to dive deep into market trends, competitive strategies, and—most importantly—customer needs. While closely connected to research, I focus on setting the strategic vision and turning insights into actionable growth strategies. With a commitment to innovation and measurable results, I guide brands to sustained, long-term growth while enhancing brand perception and aligning initiatives with broader business goals.

Tom Shearman's Current Company Details
Exact Sciences

Exact Sciences

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Director of Consumer Marketing
United States
Employees:
6196
Tom Shearman Work Experience Details
  • Exact Sciences
    Director Of Consumer Marketing
    Exact Sciences
    United States
  • Kohler Co.
    Sr. Manager: Brand Strategy
    Kohler Co. Oct 2022 - Present
    Kohler, Wisconsin, Us
    Strategy lead for the world’s strongest kitchen and bath brand, with a passion for balancing long-term vision with short-term growth. I've collaborated with smart, creative and disciplined leaders across to lead campaigns from Milan to Miami, with focuses as narrow as direct-response lead generation or as broad as master brand premiumization. In my years at Kohler, I’ve been fortunate to play a central role as we've reimagined our brand and business for homeowners, industry professionals and our own employees.
  • Kohler Co.
    Brand Strategy Manager
    Kohler Co. Dec 2017 - Oct 2022
    Kohler, Wisconsin, Us
    Joined Kohler as we launched the industry’s first direct-to-consumer business, leading content and brand strategy as consumer channels grew into critical revenue and consumer insight drivers. Transitioned to global brand and campaign strategy as COVID began, collaborating with product, legal, and leadership teams to guide the brand through external and internal change.
  • Wellcaddy
    Board Of Advisors
    Wellcaddy Aug 2024 - Present
    Marketing and brand strategy advisor for Wellcaddy, developing bespoke product solutions for energy pioneers.
  • Engage: Disruptive Digital Marketing
    Content Strategy Director
    Engage: Disruptive Digital Marketing Feb 2016 - Dec 2017
    Chicago, Illinois, Us
    Managed a diverse and high-performing team of strategists and data scientists for TBWA's performance and analytics arm. Developed creative, analytics-driven products for Nike.com, Konica Minolta and GE Healthcare, driving sustained growth in ecommerce and lead generation.
  • Digital Third Coast Internet Marketing
    Senior Content Manager
    Digital Third Coast Internet Marketing Nov 2014 - Jan 2016
    Chicago, Il, Us
    Work directly with clients to develop content marketing strategy, implement campaigns, optimize their websites and measure results.Oversee a team of writers, designers, researchers and developers to create remarkable content.Collaborate with SEO Analysts to measure results using Google Analytics, HubSpot and SERPs, use Screaming Frog and Google Webmaster tools to inform campaign strategy.
  • Digital Third Coast Internet Marketing
    Content Marketing Strategist
    Digital Third Coast Internet Marketing Nov 2013 - Nov 2014
    Chicago, Il, Us
    Manage content marketing campaigns for dozens of clients in education, healthcare, business services and e-commerce.
  • Bloc Mktg
    Director Of Content & Creative
    Bloc Mktg Aug 2012 - Nov 2013
    Lexington, Ky, Us
    Oversee a content team, responsible for creation and distribution of video, photo and written content through local brand channels. Coordinate all video production, recruiting and directing videographers in the 22 states in which bloc (formerly uHAPS) operates, and work with clients to develop and edit video products tailored to specific needs. Responsible for management of monthly, market-specific production and social media marketing budgets. Develop and execute media relations strategies on major projects and in newly activated markets.
  • Bloc Mktg
    Contract Videographer & Video Editor
    Bloc Mktg Mar 2012 - Aug 2012
    Lexington, Ky, Us
    Developed a new range of video products for a company that prior to my arrival was focused on social media and photography. Worked with new and existing clients to produce, shoot and edit video for YouTube, Vimeo and websites.
  • Endeavour Mutual Bank
    Regret Nothing Program Coordinator
    Endeavour Mutual Bank Jan 2011 - Jan 2012
    Served as the public face of, and sole content creator for, the Regret Nothing Program. Blogged, produced videos and maintained social media communities built around Encompass Credit Union's financial literacy initiative. Oversaw SEO, content and social media strategy and execution, and performed daily content management within a custom-built CMS.
  • Australian Greens
    Communications Intern
    Australian Greens Aug 2010 - Dec 2010
    Turner, Act, Au
    Worked as a Communications Intern under Dr. Jonathan King during his campaign for the seat of Mackellar during the 2010 Federal Election campaign.
  • International Center For Journalists
    Print And Broadcast Intern
    International Center For Journalists Sep 2010 - Sep 2010
    Received the Copyright Agency, Limited Scholarship from Charles Sturt University to do a one-month intensive internship in Dili. Worked with reporters at The Dili Weekly and Timor Today, coaching Timorese journalists on Western-style storytelling in print, broadcast and online. Helped put on a three day radio journalism workshop for aspiring reporters in Bacau.
  • Tops In Lex And Lexscene
    Photography, Design And Web Intern
    Tops In Lex And Lexscene Jan 2010 - May 2010
    Took photographs at events for Tops in Lex and Lexscene Magazines. Wrote articles for the Lexscene magazine and blog. Used Photoshop to design ads for web and print. Updated and maintained blogs and websites using Joomla CMS.
  • Kentucky Kernel
    Staff Writer And Photographer
    Kentucky Kernel Sep 2009 - Apr 2010
    Lexington, Us
    Covered stories for the Pacemaker Award-winning University of Kentucky Student Newspaper.
  • Fairfax Media
    News Intern
    Fairfax Media 2010 - 2010
    Sydney, New South Wales, Au
    Researching and writing news articles, conducting phone interviews.
  • 1503 2Bs Gold
    Radio News Intern
    1503 2Bs Gold Feb 2008 - May 2008
    Worked two mornings per week in the 2BS newsroom, writing news packages and editing audio for half-hourly news bulletins.
  • 99.3 North Shore Fm
    Morning Radio Presenter
    99.3 North Shore Fm Aug 2007 - Nov 2007
    Co-hosted the morning show (6-9 a.m.) on Thursday mornings at North Shore FM. Wrote news, weather and traffic bulletins for shows through the day, and pre-recorded forward and back announcements for music during the night shift.

Tom Shearman Skills

Blogging Video Editing Social Media Marketing Video Media Relations Editing Video Production Advertising Content Management Photography Seo Content Strategy Videography Storytelling Copywriting Newspapers News Writing Copy Editing Facebook Public Speaking Social Networking Public Relations Radio Google Analytics Editorial Media Strategy Broadcast Adobe Creative Suite Animation Social Media Measurement Search Engine Optimization Broadcasting Cms Content Management Systems Hubspot New Media Final Cut Pro Digital Media

Tom Shearman Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Executive Mba
  • Charles Sturt University
    Charles Sturt University
    Journalism
  • University Of Kentucky
    University Of Kentucky
    Journalism
  • North Sydney Boys' High
    North Sydney Boys' High
    Higher School Certificate (Hsc)

Frequently Asked Questions about Tom Shearman

What company does Tom Shearman work for?

Tom Shearman works for Exact Sciences

What is Tom Shearman's role at the current company?

Tom Shearman's current role is Director of Consumer Marketing.

What is Tom Shearman's email address?

Tom Shearman's email address is tj****@****ail.com

What is Tom Shearman's direct phone number?

Tom Shearman's direct phone number is +192034*****

What schools did Tom Shearman attend?

Tom Shearman attended Northwestern University - Kellogg School Of Management, Charles Sturt University, University Of Kentucky, North Sydney Boys' High.

What are some of Tom Shearman's interests?

Tom Shearman has interest in Civil Rights And Social Action, Education, Environment, Economic Empowerment.

What skills is Tom Shearman known for?

Tom Shearman has skills like Blogging, Video Editing, Social Media Marketing, Video, Media Relations, Editing, Video Production, Advertising, Content Management, Photography, Seo, Content Strategy.

Who are Tom Shearman's colleagues?

Tom Shearman's colleagues are Rishitha R, David Johnston, Chris Patterson, Meredith Foster, Jennifer Stangl, Ms, Doug Perkins, Jinnie Tomes.

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