Thomas Shellum Email & Phone Number

- Owner of Product Strategy & roadmap for patient-facing mobile app, provider portal & administrative dashboard, and data analytics, working closely with executives, sales, and accounts team to achieve buy in and manage expectations - Aligned the needs of three distinct audiences: end users (patients/employees), customers (payers, providers, and employers), and internal employees while iterating on our product to meet business goals and expand to a new market - Led the company wide adoption of evidence based decision making by rebuilding our data pipeline and implementing a user feedback interview program, leading to our Play store rating increasing from 4.6 to 4.9 under my leadership- Identified rate of initial engagement with caregiver as strategic north star metric and led feature development that improved the metric by 52% over 6 months- Identified the need for and led reconstruction of our internal tools to support customization of our product offering, allowing frictionless iteration on our business model - Designed and shipped a feature that leverages a large language model in a novel way to improve usability of the app, leading to an 12% increase in completion of core user behavior - Led a cross functional pivot to broaden our offering from addiction to all aspects of behavioral health, leading to an 83% contract renewal rate with behavioral health customers- Conduct market research and analysis to identify customer needs, market trends, and opportunities.

- Own planning, release, testing, and monitoring for all features in end user mobile app (built with React Native) as well as employee dashboard - Contribute to decisions regarding short and medium term roadmap planning - Lead iteration planning meetings for team of 8 engineers, 2 data scientists and 2 designers on a weekly basis - Balance the needs of 10000+ end users, 3 teams of internal stakeholders, and 10+ enterprise accounts- Consult behavioral health specialists to develop end user facing design requirements - Develop success metrics for initiatives and work with data science team and engineers to implement necessary analytics - Extensive experience using Firebase and Tableau directly to understand and take action based on user behavior- Familiar with integrations including Sendgrid, Stripe, Firebase, Material UI for React Native

- Provided technical support for 1000+ end users with solvency rate of 100%- Routinely and proactively contributes to updating both customer-facing and internal knowledge base articles and SOP’s - Use platforms such as PivotalTracker and Productboard to advocate for customers by communicating their needs effectively to product and engineer teams. - Discovered, reported, and tested fixes for 20+ bugs in 4 months

Kunming, Yunnan, China

• Coordinated 100+ events with average attendance of 300 customers, while directing 20+ staff members, performers, and volunteers• Led a multi-phase six month business development strategy to achieve profitability and increased average customer attendance by more than 100% • Designed, coordinated, and led marketing campaign for over 20 large-scale, interactive events with themed decorations, activities, performances.• Recorded and analyzed customer data to design better and more profitable events • Created and oversaw more than 30 individual multi-platform event marketing campaigns reaching 5000+ customers • Created content that reached more than 10 million viewers on China’s largest video platform (Douyin) and • Managed the business Weibo account (twitter equivalent) for 1 year, increasing the number of followers by ten times • Developed new interactive marketing strategies to increase customer engagement • Taught myself 4 diverse media editing software programs to produce content reached by 5000+ customers • Served as de-facto IT specialist for lighting, audio, and video systems, troubleshooting 100+ equipment or computer related issues with solvency rate of 100%• Designed, programed and maintained lighting at 5 clubs and bars, and trained staff to use control systems. • Built and maintained personal relationships with 100+ customers • Created detailed, bilingual monthly budget reports using Microsoft Excel for performances and event production

Kunming, Yunnan, China

responsibilities included designing curriculum and lesson plans, teaching classes, meeting with parents of students for the purpose of selling more classes, and training all other teaching staff