Tom Shimko Email & Phone Number

Head of Customer Relationship Management and Lifecycle Marketing ConsultingHighly successful marketing, ecommerce and digital cross channel experts focused on helping BevAlc businesses to quickly and cost effectively scale ecommerce in a new direct to consumer worldEstablished the first agency dedicated to Ecommerce marketing for alcohol brands, addressing the growing online alcohol market through 3rd party platforms, projected to reach $70 billion by 2024.Consulted for producers to optimize sales across ecommerce platforms such as Drizly, Saucey & Minibar, providing expertise in marketing, CRM, ecommerce, customer experience, and digital cross-channel strategies for BevAlc businesses. Please see www.fromthecurve.com

Building new growth and retention strategies through consulting services and project leadership. Focus on customer driven strategies, targeting, customer experiences, tactical program implementation, customer retention, and improvements in both customer acquisition and loyalty . Helping organizations to scale ecommerce and offline sales faster through teamwork, data, sales effectiveness, technology, improvements in targeting and new go-to-market strategies..

Leading customer growth driven marketing strategies. Focused on go-to-market strategies, product marketing, customer experience, data driven planning, and voice of customer strategies across all of Prudential's international businesses. Primarily focusing on identifying, implementing and measuring new growth initiatives while working with worldwide business management.

Led 1to1 marketing, customer experience, Voice of customer, NPS, customer strategy and project implementation for clients seeking to utilize the latest technologies to build their customer relationship strategy. Services include 1to1 strategy development, database design, service provider RFP creation and implementation, loyalty marketing, needs segmentation, journey mapping, customer value analysis, multi-channel marketing strategies, mobile app strategy, customer journey touch mapping, lifetime value analysis, web strategies, CRM strategy and implementation, branding and new product/service development. Most recent client assignments: Developing the 1to1 strategy and database services request for proposal and managing the partner selection process for one of the nation's largest publishers. In addition identifying needs segments to provide insight into digital data capture and trigger marketing opportunities as part of a 1to1 pilot strategy. We have also developed the next generation mobile app strategy for the world's largest not-for-profit.

Jericho, New York, Us

Full time strategic consultant on customer relationship management for large e-commerce organization. Developed and implemented database services and campaign management request for proposal and led the selection process. Created new customer loyalty program, including providing market research, forecasts, multi-channel marketing strategy, target audience and financial tracking. Identified needs based segments and most valuable customer groups.

Conway, Arkansas, Us

Leading customer marketing strategies, including identifying high potential growth segments, customer needs and new solutions. Developing a new business plan. Focusing on market segmentation, competitve analysis, competitive differentiation, pricing and developing short and long range forecasts. Also developing new business relationships.

Temporary position to create change under former CEO. Leading all aspects of marketing, from analysis and strategy to tactical product, service promotion and sales support. Leading the development and implementation of of DMA's marketing strategy across all DMA services and products including membership, conferences, segment events, education services, and research publications.

Leading marketing personnel development strategy and program development for Pfizer Animal Health. Created an end to end process for evaluating marketing personnel acumen across the marketing spectrum and developed an on-boarding process to improve marketing across all areas including market research, product lifecycle management and CRM.

Led strategic planning and customer experience for GE Capital's largest division. Also led customer experience, NPS, and marketing intelligence.

Danbury, Connecticut, Us

Corporate officer leading marketing and planning for a $400 million health care network· Created new marketing strategies and related business plans · Implemented organization’s first direct sales based business development effort working with referring physician offices· Implemented new web approaches, including ROI assessment and paid Google search capabilities· Implemented loyalty measure and process based on “net promoter score”,· Managed strategy, communications, community and government relations, business development and the marketing mix· Implemented new brand positioning based on consumer demand, competitive differentiation, and organizational aspirations· Led the Planning Committee of the Board of Directors, and an active member of two other board committees. Interfaced with board members, government and community leaders on a regular basis

New York, Ny, Us

Reporting to corporate CMO, focusing on customer growth and loyalty across all AIG businesses.• Responsible for customer loyalty and retention strategy and programs across AIG businesses.• Designed and implemented a “Chairman’s Forum” concept to build loyalty and company-wide value through a new membership level AIG service which I introduced as “The AIG Edge”, a new affinity loyalty marketing program that included financial, insurance, lifestyle and educational benefits to high potential customers. Drove cross selling revenue up 103%, account balances by 21%, and improved attrition by a full 1.4 percentage points. • Developed customer marketing initiatives across divisions that included leading and supporting market research, database marketing, partnership marketing, new product marketing, direct marketing, sales training and other strategic and tactical approaches.

Created the Global Consulting Division of Peppers and Rogers Group, which is known worldwide as a premier Customer Relationship Management (CRM) and Strategy Consulting Group.• Created the business plan that led to the securing of $20 million of first stage venture capital funding.• In a start-up, designed organizational structure, positioning, range of services, profit targets, and led staff recruitment.• Grew the business unit over three years from three consultants and $450,000 in revenue, to 115 consulting professionals, generating $21 million in revenue with 60% client margins. Achieved consecutive annual revenue growth of 320%, 560%, and 380%.• Pioneered 1to1 marketing programs with over 50 clients, including GE, Jaguar, Ford, Mazda, E*Trade, Marriott, American Cancer Society, Space.com, Sabre, American Express, The United States Postal Service, Verizon, Bayer, Young President’s Organization, Dell, Wolters Kluwer, Bertelsmann, and Novartis

Stamford, Ct, Us

A worldwide manufacturer and marketer of mailing, paper handling, and office products with annual sales of $4 billion. Vice President, Marketing, Mailing Systems(7/94–7/96)• Led marketing for companies’ primary business with responsibility for $1.5 billion annual revenue budget. Full P& L responsibility. Managed $14 million annual expense budget and $6 million annual direct mail expense budget.• Achieved 12% revenue growth in 1996, 9% growth in 1995 with 19% increase in annual profits. Director, Worldwide Marketing (1/91–7/94) • Created and implemented worldwide marketing plans, including product positioning, new launches, segmentation, target marketing, lease financing and communication strategies.• Pioneered the development and implementation of 1to1 CRM strategies and the attainment of measurable results, as summarized in the book “Enterprise One To One”, by Don Peppers and Martha Rogers.• Global marketing responsibility. Consistently exceeded financial targets with 51% total growth over three years through innovative positioning and communications strategies within a 4% annual growth category. Director, Marketing, Large Business Segment (10/89–12/91) • Achieved 28% growth in 1990 through unique targeted marketing strategies. Achieved 12% growth in 1991 in a $500 million category. Manager, Product Marketing (5/87–9/89)• Managed $123 million category of weighing and shipping products and services. • Created and implemented marketing program that resulted in $27 million in incremental revenue winning Pitney Bowes annual “One Standard of Excellence Award” for team leadership and achievement.

Bs, Marketing

Mba, Business Administration And Management, General

Bachelors Of Science, Marketing