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Tom Shortall Email & Phone Number
Channel Account Manager
at
PAR Technology
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Channel Account Manager
Location
Boston, Massachusetts, United States
Company size
Who is Tom Shortall? Overview
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Quick answer
Tom Shortall is listed as Channel Account Manager at PAR Technology, a with 22 employees, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Tom Shortall.
Tom Shortall previously worked as Sales Development Manager- Commercial at Delinea and Senior SDR- Enterprise at Restaurant365. Tom Shortall holds Sustainability In Culinary Arts from New England Culinary Institute.
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Email format at PAR Technology
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PAR Technology
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Profile bio
About Tom Shortall
Sales development guide for the commercial team at Delinea, specializing in building high-performing SDR teams that can identify internal and external motivators.With a proven track record in developing Sales/Business Development Representatives, I focus on strategic planning, innovative techniques, and fostering a culture of investment. At Delinea, I empower teams with tools like Salesloft, Chorus.ai, Salesforce, Orum, Seismic, and Workday to excel in competitive markets.I'm dedicated to helping SDRs express their best selves and develop their skills to excel and find their opportunities for growth.
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Tom Shortall's current company
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8 roles
Tom Shortall work experience
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Sales Development Manager- Commercial
CurrentSurpassing 105% of quota and achieving a 157% increase in Stage 2 Opportunities, while driving 160% growth in team metrics and a 300% increase in upsell/cross-sell revenue since Q1 2024.Developing a dynamic ownership program where SDRs are contributing to onboarding, enablement, and professional development, leading to enhanced technical expertise and process improvements.Leveraging PowerBI, Salesforce, and Salesloft to optimize sales development efforts, increasing cadence open and reply rates, and providing actionable insights to Commercial, Enterprise, SLED, and Federal account executives
Jul 2024 - Present
Senior Sdr- Enterprise
Achieved 104% of Quota: Surpassed targets for Q1 ‘24 through strategic outreach and consistent pipeline management.Coached and Developed SDRs: Guided and supported Junior SDRs in mastering effective cold outreach techniques, driving repeatable success.Specialized Relationship Building: Cultivated and strengthened relationships with RBI Brands, including Burger King, Popeyes, Tim Hortons, and Firehouse Subs, to drive business growth.
Dec 2023 - May 2024
Senior Sdr- Mid Market
Jun 2023 - Dec 2023
Sr. Account Based Marketing Specialist
Developed and Managed Multi-Channel ABM Campaigns: Executed account-based programs from concept to completion, including content creation, email marketing, webinars, and events, driving pipeline growth and revenue for key accounts.Leveraged Data-Driven InsightsCollaborated with sales teams to create account-specific marketing plans, optimizing performance through continuous tracking and analysis of campaign metrics.
Aug 2022 - May 2023
Sales Development Representative
Generated and trained new SDRs in quality introductions between our prospects and Account Executives Developed and assisted SDRs leading to sound execution and on-target pipeline generation performance.
Feb 2021 - Apr 2022
Sr. Sales Development Representative - Smb
Awarded SDR Fellowship 2020 Collaborated with Senior SDRs to develop strategies that empowered Junior team members to exceed sales goals, leading to recognition for outstanding performance.Consistently Surpassed Targets: Achieved 120% of quota and was the fastest to goal by engineering highly effective Outreach.io sequences, boasting a 60%+ open rate.
Feb 2019 - Apr 2020
Sales Manager
Launched Cidergeist and Rhinegeist for "fastest growing breweries in America" in Massachusetts Developed State Sales Strategies alongside Sales Director and Distribution Partners.
Feb 2016 - Jul 2017
1 education record
Tom Shortall education
FAQ
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What company does Tom Shortall work for?
Tom Shortall works for PAR Technology.
What is Tom Shortall's role at PAR Technology?
Tom Shortall is listed as Channel Account Manager at PAR Technology.
Where is Tom Shortall based?
Tom Shortall is based in Boston, Massachusetts, United States while working with PAR Technology.
What companies has Tom Shortall worked for?
Tom Shortall has worked for Par Technology, Delinea, Restaurant365, Hungerrush, and Qualia.
How can I contact Tom Shortall?
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What schools did Tom Shortall attend?
Tom Shortall holds Sustainability In Culinary Arts from New England Culinary Institute.
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