Tom Shortall

Tom Shortall Email and Phone Number

Channel Account Manager @ PAR Technology
Boston, MA, US
Tom Shortall's Location
Boston, Massachusetts, United States, United States
About Tom Shortall

Sales development guide for the commercial team at Delinea, specializing in building high-performing SDR teams that can identify internal and external motivators.With a proven track record in developing Sales/Business Development Representatives, I focus on strategic planning, innovative techniques, and fostering a culture of investment. At Delinea, I empower teams with tools like Salesloft, Chorus.ai, Salesforce, Orum, Seismic, and Workday to excel in competitive markets.I'm dedicated to helping SDRs express their best selves and develop their skills to excel and find their opportunities for growth.

Tom Shortall's Current Company Details
PAR Technology

Par Technology

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Channel Account Manager
Boston, MA, US
Employees:
22
Tom Shortall Work Experience Details
  • Par Technology
    Channel Account Manager
    Par Technology
    Boston, Ma, Us
  • Delinea
    Sales Development Manager- Commercial
    Delinea Jul 2024 - Present
    Boston, Massachusetts, United States
    Surpassing 105% of quota and achieving a 157% increase in Stage 2 Opportunities, while driving 160% growth in team metrics and a 300% increase in upsell/cross-sell revenue since Q1 2024.Developing a dynamic ownership program where SDRs are contributing to onboarding, enablement, and professional development, leading to enhanced technical expertise and process improvements.Leveraging PowerBI, Salesforce, and Salesloft to optimize sales development efforts, increasing cadence open and reply rates, and providing actionable insights to Commercial, Enterprise, SLED, and Federal account executives
  • Restaurant365
    Senior Sdr- Enterprise
    Restaurant365 Dec 2023 - May 2024
    Austin, Texas, United States
    Achieved 104% of Quota: Surpassed targets for Q1 ‘24 through strategic outreach and consistent pipeline management.Coached and Developed SDRs: Guided and supported Junior SDRs in mastering effective cold outreach techniques, driving repeatable success.Specialized Relationship Building: Cultivated and strengthened relationships with RBI Brands, including Burger King, Popeyes, Tim Hortons, and Firehouse Subs, to drive business growth.
  • Restaurant365
    Senior Sdr- Mid Market
    Restaurant365 Jun 2023 - Dec 2023
    Austin, Tx
  • Hungerrush
    Sr. Account Based Marketing Specialist
    Hungerrush Aug 2022 - May 2023
    Houston, Texas, United States
    Developed and Managed Multi-Channel ABM Campaigns: Executed account-based programs from concept to completion, including content creation, email marketing, webinars, and events, driving pipeline growth and revenue for key accounts.Leveraged Data-Driven InsightsCollaborated with sales teams to create account-specific marketing plans, optimizing performance through continuous tracking and analysis of campaign metrics.
  • Qualia
    Sales Development Representative
    Qualia Feb 2021 - Apr 2022
    Austin, Texas Metropolitan Area
    Generated and trained new SDRs in quality introductions between our prospects and Account Executives Developed and assisted SDRs leading to sound execution and on-target pipeline generation performance.
  • Restaurant365
    Sr. Sales Development Representative - Smb
    Restaurant365 Feb 2019 - Apr 2020
    Austin, Texas Area
    Awarded SDR Fellowship 2020 Collaborated with Senior SDRs to develop strategies that empowered Junior team members to exceed sales goals, leading to recognition for outstanding performance.Consistently Surpassed Targets: Achieved 120% of quota and was the fastest to goal by engineering highly effective Outreach.io sequences, boasting a 60%+ open rate.
  • Rhinegeist Brewing
    Sales Manager
    Rhinegeist Brewing Feb 2016 - Jul 2017
    Massachusetts
    Launched Cidergeist and Rhinegeist for "fastest growing breweries in America" in Massachusetts Developed State Sales Strategies alongside Sales Director and Distribution Partners.

Tom Shortall Education Details

Frequently Asked Questions about Tom Shortall

What company does Tom Shortall work for?

Tom Shortall works for Par Technology

What is Tom Shortall's role at the current company?

Tom Shortall's current role is Channel Account Manager.

What schools did Tom Shortall attend?

Tom Shortall attended New England Culinary Institute.

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