Sales development guide for the commercial team at Delinea, specializing in building high-performing SDR teams that can identify internal and external motivators.With a proven track record in developing Sales/Business Development Representatives, I focus on strategic planning, innovative techniques, and fostering a culture of investment. At Delinea, I empower teams with tools like Salesloft, Chorus.ai, Salesforce, Orum, Seismic, and Workday to excel in competitive markets.I'm dedicated to helping SDRs express their best selves and develop their skills to excel and find their opportunities for growth.
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Channel Account ManagerPar TechnologyBoston, Ma, Us -
Sales Development Manager- CommercialDelinea Jul 2024 - PresentBoston, Massachusetts, United StatesSurpassing 105% of quota and achieving a 157% increase in Stage 2 Opportunities, while driving 160% growth in team metrics and a 300% increase in upsell/cross-sell revenue since Q1 2024.Developing a dynamic ownership program where SDRs are contributing to onboarding, enablement, and professional development, leading to enhanced technical expertise and process improvements.Leveraging PowerBI, Salesforce, and Salesloft to optimize sales development efforts, increasing cadence open and reply rates, and providing actionable insights to Commercial, Enterprise, SLED, and Federal account executives -
Senior Sdr- EnterpriseRestaurant365 Dec 2023 - May 2024Austin, Texas, United StatesAchieved 104% of Quota: Surpassed targets for Q1 ‘24 through strategic outreach and consistent pipeline management.Coached and Developed SDRs: Guided and supported Junior SDRs in mastering effective cold outreach techniques, driving repeatable success.Specialized Relationship Building: Cultivated and strengthened relationships with RBI Brands, including Burger King, Popeyes, Tim Hortons, and Firehouse Subs, to drive business growth. -
Senior Sdr- Mid MarketRestaurant365 Jun 2023 - Dec 2023Austin, Tx -
Sr. Account Based Marketing SpecialistHungerrush Aug 2022 - May 2023Houston, Texas, United StatesDeveloped and Managed Multi-Channel ABM Campaigns: Executed account-based programs from concept to completion, including content creation, email marketing, webinars, and events, driving pipeline growth and revenue for key accounts.Leveraged Data-Driven InsightsCollaborated with sales teams to create account-specific marketing plans, optimizing performance through continuous tracking and analysis of campaign metrics. -
Sales Development RepresentativeQualia Feb 2021 - Apr 2022Austin, Texas Metropolitan AreaGenerated and trained new SDRs in quality introductions between our prospects and Account Executives Developed and assisted SDRs leading to sound execution and on-target pipeline generation performance. -
Sr. Sales Development Representative - SmbRestaurant365 Feb 2019 - Apr 2020Austin, Texas AreaAwarded SDR Fellowship 2020 Collaborated with Senior SDRs to develop strategies that empowered Junior team members to exceed sales goals, leading to recognition for outstanding performance.Consistently Surpassed Targets: Achieved 120% of quota and was the fastest to goal by engineering highly effective Outreach.io sequences, boasting a 60%+ open rate. -
Sales ManagerRhinegeist Brewing Feb 2016 - Jul 2017MassachusettsLaunched Cidergeist and Rhinegeist for "fastest growing breweries in America" in Massachusetts Developed State Sales Strategies alongside Sales Director and Distribution Partners.
Tom Shortall Education Details
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Sustainability In Culinary Arts
Frequently Asked Questions about Tom Shortall
What company does Tom Shortall work for?
Tom Shortall works for Par Technology
What is Tom Shortall's role at the current company?
Tom Shortall's current role is Channel Account Manager.
What schools did Tom Shortall attend?
Tom Shortall attended New England Culinary Institute.
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