Tom Simpson personal email
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Tom Simpson phone numbers
20-year digital media veteran with extensive business development, and programmatic demand and supply side experience. Long track record of success at display monetization, ad buying, and campaign strategy. Excellence at Facebook and Native buying, user acquisition, and product sales. History of successful partner relationship management. Currently "retired" due to Covid19, enjoying time practicing music on my boat. Specialties: Programmatic display monetization, header bidding, business development, contract negotiation, partner management, ad ops, media buying and user acquisition.
Me
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RetiredMe Aug 2020 - Present
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Display Advertising Specialist/Marketing ManagerIac Publishing Mar 2014 - Aug 2019Oakland, Ca, UsManaged display monetization for 20+ websites and transitioned them to a new programmatic stack. Set up a new instance of DFP/Google Ad Manager, header bidding and S2S bidding. Negotiated agreements and managed relationships with most of the major SSPs and other advertising sources. Originally hired to set up and manage a new display media buying program on platforms including Facebook, native and programmatic display. -
Digital Media ConsultantTps Media Nov 2012 - Apr 2014Digital media consultant focused on publisher development and business planning for clients including OpenX, Uplift Interactive and Optifitness.
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Vp, West Coast SalesAdtegrity.Com Jan 2012 - Oct 2012Grand Rapids, Michigan, UsDeveloped new client relationships with leading agencies and advertisers throughout the Western US. Managed client relationships to ensure excellent customer service, campaign performance, and campaign renewals. -
Vp, MediaRadius Marketing May 2007 - Dec 2011Led digital media for all of Radius Marketing’s clients. Radius is an SF-based digital ad agency. Supervised the media team for creative and offer development, media planning, traditional and programmatic media buying, campaign optimization, ad-ops, analytics and reporting. Managed a wide variety of vendor relationships to ensure that our clients would benefit from the best technologies available in digital media. Worked closely with engineering to develop in-house technologies to benefit my team and our clients. -
Director, Business DevelopmentClaria Apr 2002 - May 2007UsLed the media buying, display and search acquisition team that was a key contributor to Claria's growth to a profitable, $140mm company by 2005. Developed media partnerships and strategies to grow the GAIN Network, Behaviorlink Network, and PersonalWeb business units. As a key business unit owner worked cross-functionally to ensure my team had the best in-house developed tools including ad serving, reporting, analytics and optimization tools. -
Senior Business Development ManagerBannerport Advertising Network Jun 2000 - Aug 2001Managed publisher acquisition for this early CPC display network. Took the network from the planning stages to over 400 publishers within 6 months of inception.
Tom Simpson Skills
Tom Simpson Education Details
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Golden Gate UniversityMarketing -
Grinnell CollegeMusic (Physics Concentration)
Frequently Asked Questions about Tom Simpson
What company does Tom Simpson work for?
Tom Simpson works for Me
What is Tom Simpson's role at the current company?
Tom Simpson's current role is Digital Media.
What is Tom Simpson's email address?
Tom Simpson's email address is to****@****ail.com
What is Tom Simpson's direct phone number?
Tom Simpson's direct phone number is +151043*****
What schools did Tom Simpson attend?
Tom Simpson attended Golden Gate University, Grinnell College.
What skills is Tom Simpson known for?
Tom Simpson has skills like Media Buying, Lead Generation, Customer Acquisition, Display Advertising, Ad Exchanges, Analytics, Advertising, Direct Response, Business Development, Product Development, Communications Audits, Sales.
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