Tom Simpson

Tom Simpson Email and Phone Number

Digital Media @
Tom Simpson's Location
Sausalito, California, United States, United States
About Tom Simpson

20-year digital media veteran with extensive business development, and programmatic demand and supply side experience. Long track record of success at display monetization, ad buying, and campaign strategy. Excellence at Facebook and Native buying, user acquisition, and product sales. History of successful partner relationship management. Currently "retired" due to Covid19, enjoying time practicing music on my boat. Specialties: Programmatic display monetization, header bidding, business development, contract negotiation, partner management, ad ops, media buying and user acquisition.

Tom Simpson's Current Company Details
Me

Me

Digital Media
Tom Simpson Work Experience Details
  • Me
    Retired
    Me Aug 2020 - Present
  • Iac Publishing
    Display Advertising Specialist/Marketing Manager
    Iac Publishing Mar 2014 - Aug 2019
    Oakland, Ca, Us
    Managed display monetization for 20+ websites and transitioned them to a new programmatic stack. Set up a new instance of DFP/Google Ad Manager, header bidding and S2S bidding. Negotiated agreements and managed relationships with most of the major SSPs and other advertising sources. Originally hired to set up and manage a new display media buying program on platforms including Facebook, native and programmatic display.
  • Tps Media
    Digital Media Consultant
    Tps Media Nov 2012 - Apr 2014
    Digital media consultant focused on publisher development and business planning for clients including OpenX, Uplift Interactive and Optifitness.
  • Adtegrity.Com
    Vp, West Coast Sales
    Adtegrity.Com Jan 2012 - Oct 2012
    Grand Rapids, Michigan, Us
    Developed new client relationships with leading agencies and advertisers throughout the Western US. Managed client relationships to ensure excellent customer service, campaign performance, and campaign renewals.
  • Radius Marketing
    Vp, Media
    Radius Marketing May 2007 - Dec 2011
    Led digital media for all of Radius Marketing’s clients. Radius is an SF-based digital ad agency. Supervised the media team for creative and offer development, media planning, traditional and programmatic media buying, campaign optimization, ad-ops, analytics and reporting. Managed a wide variety of vendor relationships to ensure that our clients would benefit from the best technologies available in digital media. Worked closely with engineering to develop in-house technologies to benefit my team and our clients.
  • Claria
    Director, Business Development
    Claria Apr 2002 - May 2007
    Us
    Led the media buying, display and search acquisition team that was a key contributor to Claria's growth to a profitable, $140mm company by 2005. Developed media partnerships and strategies to grow the GAIN Network, Behaviorlink Network, and PersonalWeb business units. As a key business unit owner worked cross-functionally to ensure my team had the best in-house developed tools including ad serving, reporting, analytics and optimization tools.
  • Bannerport Advertising Network
    Senior Business Development Manager
    Bannerport Advertising Network Jun 2000 - Aug 2001
    Managed publisher acquisition for this early CPC display network. Took the network from the planning stages to over 400 publishers within 6 months of inception.

Tom Simpson Skills

Media Buying Lead Generation Customer Acquisition Display Advertising Ad Exchanges Analytics Advertising Direct Response Business Development Product Development Communications Audits Sales Contract Negotiation Ad Networks Online Advertising Behavioral Targeting Ppc Digital Media Mobile Marketing Digital Strategy Web Analytics Sem Seo Strategic Partnerships Media Planning Ad Serving Digital Marketing Web Marketing New Media Crm Online Marketing Mobile Advertising

Tom Simpson Education Details

  • Golden Gate University
    Golden Gate University
    Marketing
  • Grinnell College
    Grinnell College
    Music (Physics Concentration)

Frequently Asked Questions about Tom Simpson

What company does Tom Simpson work for?

Tom Simpson works for Me

What is Tom Simpson's role at the current company?

Tom Simpson's current role is Digital Media.

What is Tom Simpson's email address?

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What is Tom Simpson's direct phone number?

Tom Simpson's direct phone number is +151043*****

What schools did Tom Simpson attend?

Tom Simpson attended Golden Gate University, Grinnell College.

What skills is Tom Simpson known for?

Tom Simpson has skills like Media Buying, Lead Generation, Customer Acquisition, Display Advertising, Ad Exchanges, Analytics, Advertising, Direct Response, Business Development, Product Development, Communications Audits, Sales.

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