Tom Slone Email & Phone Number

Walnut Creek, Ca, Us

Channel expert and conduit to the Brand Management and Field Marketing/Sales teams for shopper insights and in-depth customer understanding. Owns the creation of multi-brand programs, provides channel direction on brand-specific programs, and leads communication of national programs and priorities to the field. Supports and influences the brand planning process upfront with data-driven shopper/customer insights. Contributes to Chain Sales team efforts as the key strategic and insights partner in customer-specific channel plans and programming.

Drive the conversion from analysis to insights to identifiable action steps for National Accounts and Regional Chains. Manage the analysis needs of the National Accounts team relative to Nielsen/IRI scan sales reporting, industry trends, consumer demographic/lifestyle data and shopper behavior. Leverage information from a variety of sources with insights that assist retailers in growing wine and champagne category dollars. Building presentations in partnership with the National/Regional Chain Managers and Trade Marketing Managers. Support Brand Marketing's understanding of retail performance trends and assist with development of national sales tools. Build relationships with retailers, distributors and other business partners to develop plans and programs to grow their wine and champagne business and PRUSA brands.

Drive the conversion from analysis to insights to identifiable action steps for the National Accounts and Trade Marketing teams. Manage the analysis needs of the National Accounts team relative to monitoring depletions, tracking performance and Nielsen trends, translating consumer research and information into sales insights, and building presentations in partnership with the National and Regional Chain Managers and Trade Marketing Managers. Actively build relationships with retailers, distributors and other business partners to develop plans and programs to grow the wine and champagne categories and PRUSA brands.

St Louis, Missouri, Us

Develop and manage sales programs and strategic planning initiatives to deliver business objectives while building client and Safeway relationships. Forecast sales results in conjunction with business partners to ensure business plans achieved. Leverage manufacturer marketing/promotional funds to deliver against sales goals while staying within financial guidelines. Analyze syndicated and internal data to identify and present category and brand opportunities that build client and Safeway market share and profitability.

New York, Ny, Us

Developed division marketing plan for brand portfolio in company's largest division, leveraging $5 million budget to drive over 2 million cases with net depletion revenue exceeding $150 million. Planned and executed consumer and trade programming across off/on-premise channels to achieve brand health, market share and profit objectives. Implemented national programs and created local marketing tools including shopper marketing programs, merchandising materials, couponing, experiential programs, sampling vehicles, media buys and sponsorships. Collaborated across organizations to implement plans.

Melbourne, Victoria, Au

Lead shopper marketing activities for key Grocery and Liquor accounts, created and drove execution of customized programs sought after by retail customers and consumers. Accounts included Safeway, Publix, Whole Foods, Total Wine, BevMo and regional grocery. Combined shopper insights and category management to satisfy customer and consumer objectives. Developed strategic and promotional plans and managed execution with internal, distributor and retailer management teams.Also functioned as Safeway National Account Manager for eleven months during staffing transition.

Melbourne, Victoria, Au

Delivered fiscal year growth of 14% in case depletions and 12% in margin to exceed targets. Retail sales neared $75 million with volume approaching one million cases. Developed and lead execution of Safeway national programming. Created and sold-in shopper marketing programming and pricing that secured ad features, floor planner displays and delivery of promotional retails. Provided quantitative and qualitative analysis, and fact-based actionable plans. Managed across internal, distributor and Safeway teams.

Melbourne, Victoria, Au

Authored brand plans including innovation opportunities, and successfully communicated, implemented and monitored plans throughout organization to deliver revenue plan exceeding $100 million. Created programming leveraging $7 million in brand support to realize desired consumer and trade goals, and achieve business objectives. Managed portfolio P&L to achieve financial goals. Directed activities of brand team, advertising, promotional and media buying agencies.Brand portfolio included six luxury brand families from four countries.

Melbourne, Victoria, Au

Delivered Stone Cellars by Beringer business results while building the equity of brand Beringer. Delivered 9% depletion growth, nearly twice plan, with 15% increase in profit contribution. Generated brand strategic and tactical marketing plans and managed execution. Created television spots and execution of test markets to evaluate return on campaign investment. Successfully launched first nationally distributed Premium Wine in a 187ml PET bottle.

Fairfield, Ca, Us

Directed marketing activities to develop and launch new products and packaging, and achieve business objectives for established product lines. Developed annual business plan and managed execution for all Specialty and International product lines. Created trade and consumer promotions and merchandising materials, developed advertising concepts and sales collateral, and managed product licensing and co-packing programs.

Chicago, Il, Us

Created annual marketing and media plans for California, Nevada and Hawaii, with a brand portfolio regional investment of $25 million to deliver a $350 million revenue plan. Developed and Implemented the regional investment approach within national brand strategies to achieve market area volume, share, and profit objectives while building brand equity. Activated music sponsorship with Albertson’s increasing share 2.7 points with over 18,000 incremental cases. Developed a Foster’s Lager investment program in Hawaii which increased state-wide volume by over 50%.

Chicago, Il, Us

Created and implemented retail plans and pricing to deliver the volume, share and profit goals for Miller brands in all Chain off/on-premise accounts. Provided leadership and developed a team of eight Chain Account Managers and Analysts. Drove annual volume increase 6% greater than the market area, increasing Chain case sales to over 6 million. Increased Nielsen Feature by 6% for two years with Miller being the #1 featured brand despite #3 sales share. Secured Category Partner status with chains such as Albertson’s, Ralph’s, and Walgreen’s.

Chicago, Il, Us

Develop annual plans to increase the distribution, visibility and sales of Miller brands in assigned accounts including Safeway, Costco, Food 4 Less, Sam’s Club and entire C-Store channel. Execute sales presentations at Chain headquarters and other levels of the organization as appropriate, and communicate promotional programs to the sales force and distributors. Analyze business results and industry data to identify opportunities, and secure organization support of national accounts, marketing, field sales, and distributors.

Chicago, Il, Us

Develop and manage front-line and promotional pricing annual plans, including budget management, forecasting, promotion evaluation and communication to sales force and distributors. Analyze market area financial and sales results and provided direction to market staff on revenue and profitability opportunities and variances. Collaborate with market area management on the development of the market area situation analysis and annual sales plan.

Master'S Degree, Master Of Brand Management

Bachelor Of Science (Bs), Management