Tom Sly

Tom Sly Email and Phone Number

VP, Enterprise Strategy at The E.W. Scripps Company @ Media Inno, LLC | A Media Innovation & Transformation Consultancy
United States
Tom Sly's Location
Cincinnati, Ohio, United States, United States
Tom Sly's Contact Details
About Tom Sly

As Chief Revenue Officer, I’ve developed a unique market edge for sales of locally branded, digital advertising solutions… leveraging my background in media and communications with digital technology to foster alliances and generate revenue in radio, TV, cable, and print organizations.My background includes multimedia technologies, direct-to-dealer sales, revenue turn arounds , integrated media campaigns, and startups. Core facets of my work as Chief Revenue Officer include:● New partnerships grown by taking the time to meet face-to-face with decision-makers● Extensive nationwide travel that allows me to foster personal relations with media corporations● Strategic direction for marketing promotions, working in tandem with CEO and CMO● Product input and collaboration with technology team and CTOAs a career-long media sales leader, I’ve taken executive roles at Clear Channel Communications, where my work in customer relationship-building helped improve market perceptions and drove 180% revenue growth.I’ve also served as COO for Marathon Media, managing multiple broadcast properties throughout intensive M&A activity, as well as VP of Sales at Comcast ‘s Vehix.com, where I created partnership deals with automotive OEMs lead the direct-to-dealer sales & customer service teams, and successfully championed the lead the affiliate development efforts.Specialties: Strategic Planning & ExecutionStart-upsMarket IntelligenceDigital Media SalesNew MediaP&LBudgetingTurnaround SituationsIntegrated Sales Sales StrategyPartner AlliancesAffiliate MarketingStaffing & MentoringChannel SalesTV, Cable, Broadcasting RelationshipsCustomer SatisfactionMultimillion-Dollar DealsTelemarketing TeamsTeam BuildingEmployee EngagementMarketing CampaignsProfit GrowthMedia AlliancesDigital Advertising SalesMarket Share GrowthAutomotive Dealer Sales

Tom Sly's Current Company Details
Media Inno, LLC  | A Media Innovation & Transformation Consultancy

Media Inno, Llc | A Media Innovation & Transformation Consultancy

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VP, Enterprise Strategy at The E.W. Scripps Company
United States
Website:
scripps.com
Employees:
201
Tom Sly Work Experience Details
  • Media Inno, Llc  | A Media Innovation & Transformation Consultancy
    Media Inno, Llc | A Media Innovation & Transformation Consultancy
    United States
  • The E.W. Scripps Company
    Vp, Enterprise Strategy
    The E.W. Scripps Company Aug 2022 - Present
    Cincinnati, Oh, Us
    Applying an entrepreneurial approach to foster experimentation within Scripps' business divisions while collaborating with the business leaders to inform long and short-term strategic priorities. Focusing on innovation, acquisition, and transformation in media with an emphasis on revenue growth and innovation. In 2012, I built Scripps programmatic monetization business and managed our programmatic strategy up through 2023.The major projects I'm centered on today are focused on the future of TV including addressable TV, CTV, addressable linear, ATSC 3.0 datacasting, and our antenna-based streaming local TV platform, Tablo TV.
  • The E.W. Scripps Company
    Vp Revenue National Media
    The E.W. Scripps Company Jan 2018 - Oct 2022
    Cincinnati, Oh, Us
    Lead revenue strategy, revenue innovation, and monetization across Scripps national media brands.
  • The E.W. Scripps Company
    Vp, Digital Revenue
    The E.W. Scripps Company Jul 2012 - Jan 2018
    Cincinnati, Oh, Us
    Was hired to build the digital sales strategy, digital sales organization and digital order processes for Scripps local TV and newspaper businesses . In this role, I managed revenue generation, strategy, and revenue operations for Scripps local and emerging national media brands. in 2012 I built the programmatic practice and hired the team that managed this business for all of Scripps properties.
  • 10Localcoupons.Com
    Chief Revenue Officer – Business Development – Technology Evangelist – Digital Media
    10Localcoupons.Com May 2010 - Jul 2012
    - Built Affiliate Network to catapult revenue at startup phase.- Develop sales of locally branded, digital advertising solutions through strategic media partnerships (radio, TV, cable, print). ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Results include:● Exceded goal developing media affiliate network● Increased site traffic with creation of sales contracting relationships for telemarketing and customer service staff built with CEO and CMO.● Represented organization at trade shows and industry association appearances to grow affiliate network as well as traveled extensively.
  • Vehix.Com / Comcast
    Vice President Of Sales - Sales & Marketing Executive
    Vehix.Com / Comcast Oct 2007 - May 2010
    - Transformed digital advertising sales practices, launching direct-to-dealer initiative that exceeded revenue goals and secured major affiliate partnerships. - Oversaw customer support, telemarketing, media relationships/campaigns, and lead generation. - Developed integrated media campaigns - online display, cable, custom online showrooms, interactive content, pre-roll, and custom video content-Built Strategic Partnerships with traditional media, consulting broadcast on implementation of online automotive solutions, developed online strategies to allow traditional media to compete as automotive ad dollars shift to online. Expanded national footprint for Vehix. Business/Partner Development~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Results include:● Over-quota revenue from creation of telemarketing and service teams – ensuring exceptional service to customers.● Profitable alliances built with TV, cable, and broadcasting firms.● Sales and high-operational standards set in place for staff that improved performance.● Largest affiliate media partnership agreement with major broadcaster companies
  • Legacy Automotive Group
    Managing Partner
    Legacy Automotive Group Feb 2005 - Sep 2007
    - Led turnaround as equity partner enhancing community image, generating revenue growth, and attaining top customer satisfaction scores at 5-Star dealership. - Established new management team, including parts, service, & sales managers. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Results include:● Revitalization of sales, parts, service, administrative, and ad functions.● 25% sales growth in just 6 months (vs. 7% industry average)● Improved service net profit 30% in first 60 months● Turned losing dealership into profitable entity in 6 months● Repaired damaged reputation of previous ownership within the community
  • Devine Racing
    President
    Devine Racing Jan 2003 - Oct 2005
    -Launched Salt Lake City Marathon in 2003Oversaw Roll-Up in the Marathon Event industryOperations, Sponsorship Sales, AcquisitionsAcquired Nationally Recognized Running / Endurance events including:• Las Vegas Marathon• Los Angeles Marathon• Chicago Triathlon• Chicago 1/2 & Chicago 1/4 Marathons
  • Marathon Media
    Coo / Chief Revenue Officer
    Marathon Media Aug 2002 - Feb 2005
    Directly oversaw the broadcast properties within the station group's portfolio.Responsible for budgeting, research, programming, sales strategy & operations, FCC compliance, broadcast engineering and spectrum engineering.Marathon operated 45 broadcast properties as well as developed broadcast properties by directly purchasing signals in outlying markets or through FCC auctions. With spectrum engineering, we moved these properties into larger markets and sold them or launched a new format to serve the market.
  • Clear Channel Communications / Jacor
    Vice President / Market Manager
    Clear Channel Communications / Jacor 1997 - 2002
    - Promoted based on ability to exceed sales objectives, build high-performance teams—turning around unprofitable properties, improving market perception, reducing costs, and cultivating alliances. - Managed 11 stations, 250+ staff, and $135M+ in assets. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Results include:● Best Broadcast Facility in the Country, Large Market General Manager of the Year, and other distinctions.● Lower expenses and improved quality, managing design/construction of best-in-class broadcast facility.● Management team P&L margin improvements reached with project review process (manager development and presentation for strategic P&L planning).● VP and GM roles for WWNK-FM and KBPI-FM, with sales turnarounds, award-winning rebranding campaigns, and $2.1M in profits.
  • Taft Broadcasting / Great American / Citicasters
    Vice President / General Manager / Vp Of Sales
    Taft Broadcasting / Great American / Citicasters Aug 1990 - Jan 1997
    Transferred to Colorado to run KBPI, Denver's legendary heritage rock station. KBPI Rocked the Rockies!• Catapulted Sales - Grew broadcast cash flow from $1.3M to $2.1M in 3 years.• Maintained market dominance in a heated 3 station rock battle• Transferred back to Cincinnati to turnaround WWNK • Hired 28 year market veteran morning show Jim Scott from WLW • Had the highest power ratio ( sales revenue to ratings ) in the market

Tom Sly Skills

Digital Media Advertising Integrated Marketing Online Advertising Strategic Partnerships Marketing Strategy Digital Marketing Social Media Marketing Marketing Sales Management New Business Development Digital Strategy Advertising Sales Management Leadership Crm Social Media Online Marketing Sales Email Marketing Mobile Marketing Start Ups New Media Radio Strategic Sales Strategic Planning Social Networking Media Buying Marketing Communications Media Planning Public Relations Web Analytics Sem Seo Sales And Marketing Leadership Direct Marketing E Commerce Brand Development P&l Responsibility Change Management Analytics Market Research P&l Management B2b Mobile Advertising Product Management Interactive Marketing Customer Retention Google Analytics Salesforce.com

Tom Sly Education Details

  • University Of Cincinnati, Cincinnati, Oh
    University Of Cincinnati, Cincinnati, Oh
    Marketing & Finance
  • Wharton Executive Education
    Wharton Executive Education
    Rab Broadcast Management & Leadership Program

Frequently Asked Questions about Tom Sly

What company does Tom Sly work for?

Tom Sly works for Media Inno, Llc | A Media Innovation & Transformation Consultancy

What is Tom Sly's role at the current company?

Tom Sly's current role is VP, Enterprise Strategy at The E.W. Scripps Company.

What is Tom Sly's email address?

Tom Sly's email address is ts****@****mac.com

What is Tom Sly's direct phone number?

Tom Sly's direct phone number is +180182*****

What schools did Tom Sly attend?

Tom Sly attended University Of Cincinnati, Cincinnati, Oh, Wharton Executive Education.

What skills is Tom Sly known for?

Tom Sly has skills like Digital Media, Advertising, Integrated Marketing, Online Advertising, Strategic Partnerships, Marketing Strategy, Digital Marketing, Social Media Marketing, Marketing, Sales Management, New Business Development, Digital Strategy.

Who are Tom Sly's colleagues?

Tom Sly's colleagues are Jordan Howard, Tyler Hyde, Cynthia Roberts, Nicole Madtes, Dynasty Tennison, M.a., T.a. Lewis, Mps, Andy Rosner.

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