Tom Smalley Email & Phone Number

Birmingham, United Kingdom

Senior pricing role leading the business in the detailed analysis of pricing, product and offer delivery. Main responsibilities include the accurate measurement of price realignment and promotional activity through extensive price elasticity studies. Development of improved processes relating to price changes to maximise margin and volume. Leading the analysis, collection and application of market intelligence on offer, price and availability.Key Achievements:- Introduced price awareness reports and training to branch colleagues to improve margin and customer engagement - Designed, constructed and deployed advanced price analysis database tools to dissect and understand offer structure, seasonality impact, promotion and price change impact- Introduced new processes and methodologies delivering margin and unit uplift to key product categories- Developed tracking and forecasting tools to maximise footfall, margin and unit uplift- Introduced processes and database tools extending market intelligence base, including automated systems to track market price changes

Responsible for managing the B2B product and pricing for Euromaster UK. Key functions include advising on pricing strategy, reporting and investigating market trends, developing potential avenues for profitable growth and management of the extensive base of product and price file data from suppliers. Key Achievements - Developed a suite of business tools within Microsoft Access and Excel automating the analysis of extensive data ranges reducing data analysis and upload times by 50% - Created and deployed a fleet tender cost tool for the business development team which improved the efficiency and accuracy of delivering competitive pricing to large fleet accounts - Led projects for sales force tools enhancing ATS Euromaster brand visibility and maximising sales potential with customers - Produced successful nett pricing offers improving the clarity of the ATS offer and delivering competitive pricing to the marketplace within the truck tyre and passenger car segments- Introduced data collection processes and reporting procedures to improve market knowledge and understanding of competitive position

Responsible for the Michelin Truck Tyre pricing and performance data for the UK and Republic of Ireland. The role required management of multiple price files for different European zones (£ and €) and all group brands. I advised at a country level on the price competitive position and managed analysis of whole life product cost. I was responsible for the extensive records of tyre performance data and creation of tools such as databases to market new and existing products and advise on price position.Key Achievements- Implemented product reporting tool improving business awareness of Truck tyre performance and competitive position in the market- Developed suite of tools within Microsoft Excel improving sales force efficiency and sales potential eith customers in all sales channels - Designed and launched successful Truck offer to Independent Tyre Dealers growing market share in light truck segment - Introduced pricing procedures in discount terms and product pricing significantly reducing invoice queries and improving clarity of product offer to stakeholders and customers

Sales based role responsible for Truck Tyre customers in the West Yorkshire area (Bradford/Leeds/Harrogate). Responsible for the management of tyre policy with a portfolio of end users and tyre service providers across the region. Key Achievements:- Developed customer portfolio adding over £100k of business - Improved customer cost savings through extensive product performance reporting and designing custom fleet tyre policies- Designed and implemented sales tools to improve product and offer awareness

Bachelor Of Arts (B.A.) 2:1, History

Activities and Societies: Royal Air Force University Air Squadron

Education record

Activities and Societies: Sixth Form Prefect, Form Captain, Member of General Knowledge Club and Quiz Team, Member of the School Charity.