Tom Spitale is the co-author, along with Mary Abbazia, of The Accidental Marketer published by Wiley. He has spent the last 20 years helping b2b companies, whose product managers and marketers tend to have technical or non-marketing backgrounds ("Accidental Marketers"), quickly build the marketing plan skills that drive competitive advantage and differentiation. Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiation of their products and services in as little as 2 days. His goal is to help elevate the role of marketers in the modern b2b organization from "sales support" to the “orchestrators of company strategic plans and competitive advantage.”Prior to his consulting career, Tom held a variety of b2b and b2c marketing planning, strategic planning, pricing and actuarial positions for Wal-Mart, General Electric and Great American Insurance Company. He is a husband, father, entrepreneur, investor, musician, golfer, sports fan and cook. His hobbies expose him to successful practitioners in many different areas, which he finds extremely helpful in his work as a marketing planning and strategic planning advisor, consultant and coach.Client Quote:"As we look for ways to differentiate and grow the business, I believe it is critical that our marketing and commercial organization have strong strategic marketing skills. These tools provide them with the right level of structure and discipline, and help them have an 'outside in' mind-set. Additionally, this sound process, if adopted as an organization, can enable marketers from different backgrounds and geographies to have a common approach and language to exchange ideas."– Alejandro Bernal, Executive Vice President and Area President, Europe, Africa, and Middle East Region, Zoetis (formerly Pfizer Animal Health) from the book jacket for The Accidental Marketer★Contact me or visit the links below to learn how we help companies like yours