Tom Stephenson Email and Phone Number

I was part of the Ministry’s COVID-19 incident management comms team, and ensured that any initiatives by the Health Workforce directorate were communicated to the right stakeholders through web updates, emails, social media posts, and press releases. Some key projects I worked on during this time were:• Managing all comms for the Surge Workforce - a register of retired, or out-of-work health workers who were willing to return to the front lines to help manage the COVID-19 response. Almost 10,000 people signed up in total, it gained coverage in the NZ Herald and Stuff, and even got a mention from the Prime Minister. • Helping to launch 5 learning modules to help the general public halt the spread of COVID-19.• Promoting the Ministry’s funded temporary accommodation scheme for vulnerable health workers in collaboration with the Temporary Accommodation Service.

Consumer NZ is a quintessential Kiwi brand that performs independent product testing, and campaigns to ensure that the everyday consumer is being given a fair deal. When I arrived at the company, 42% of members were over the age of 65, and 12% of members were under the age of 44. A huge part of my role was to help make the brand more relevant to a younger audience while still retaining our current user base. I did this by:• Helping introduce a 7-day digital pass to appeal to younger users who wanted to see our test results without signing up for a long-term membership. • Implementing A/B testing on our join page to help increase our conversion rate and average transaction value.• Developing and executing the "Only Consumer members know" campaign - a hyper-targeted digital marketing campaign that focuses on our content rather than price-led offers. It has been Consumer NZ's most successful campaign in 2018.

SoCast Digital is a software startup that offers a digital marketing platform, Content Management System and mobile app tailored to radio stations. I was responsible for managing 2 direct hires and acting as the key digital marketing consultant for SoCast's largest clients globally; accounts that brought in annual revenues of $100,000 to $900,000, located in Canada, the US, the UK, Ghana, and South Africa. During my time at SoCast Digital, I:• Created a social media framework for Global Media Alliance Ghana to help utilize their high social media engagement and turn it into web traffic. They saw a 60% increase in web traffic between May and June 2017 as a result.• Worked with the Jim Pattison Broadcast Group to help them start using email marketing to drive website traffic and increase their digital revenue. In early 2016, their digital revenue was under 1% of their total revenue - that rose to just over 10% in less than a year.• Help hundreds of radio stations increase their digital revenue by helping them sell advertising space through Google DoubleClick on their webpages. Clients I've worked with: Corus Entertainment, Jim Pattison Broadcast Group, Cromwell Radio Group, Harvard Broadcasting Inc, Adventure Radio Inc, Communicorp UK, Global Media Alliance Ghana.

doug&partners was a mid-sized advertising agency in downtown Toronto, where I helped develop marketing campaigns for an extremely diverse range of brands in the financial, consumer packaged goods, quick service restaurants, automotive, and education sectors. Some of my favourite campaigns were:Clients I worked with:Honda, York University, Mucho Burrito, Clover Leaf Seafoods, Goodlife Fitness, Extreme Pita, Ontario Nurses Association, NEI Investments, Canadian Film Centre, Worldwide Short Film Festival, Go RVing Canada.

Morpace Inc. is a world-leading automotive market research company where I helped conduct and analyze qualitative and quantitative research projects for some of the largest automotive brands in the world. Clients I've worked with: Mercedes-Benz, Ford, GM, Toyota, Renault, Chrysler.