Head Of Partnerships & Business Development
London, United Kingdom
Since 2004, Brand Culture have been leveraging the power of gaming, film, music, sport and travel to help brands drive consumer action and smash business targets.We’re proud of our multi-award-winning heritage devising entertainment-led brand strategies, orchestrating global, multi-channel campaigns, negotiating powerful brand partnerships and creating content and experiences that audiences genuinely love, for the world’s biggest brands.There are 2 key functions to my role:*Business Development*Whether you’re looking to drive acquisition and increase loyalty or grow brand love/advocacy, awareness and sales, we’ve a range of services to help - Promotional Strategy, Entertainment (i.e. film/gaming) Brand Partnerships, Creative, Shopper, Promotions, Licensing Entertainment IP, International Campaign Activation & Management, Content Creation, Digital Design & Build, Experiential ideation.*Brand Partnerships*Heading up the agency’s Partnership team developing campaigns to support our rights holder client’s upcoming movie, PVOD/streaming and gaming releases. Ran the agency’s Universal Pictures business for 6 years from 2013 - 2018.Currently retained by Universal Pictures and DreamWorks, delivering ground-breaking, non-traditional deals internationally. Lead negotiator identifying partnership opportunities for the agency’s brand clients so they can leverage the power of entertainment and lifestyle to deliver award-winning campaigns. toms@brandculture-se.com | +44 7974 135 994