(DemandGen acquired by BDO March 2021)Setting the overall strategic direction for the Demand Generation/Marketing Technology practice at BDO, ensuring alignment with company goals and client needs. Focusing on KPIs such as client stakeholder satisfaction, revenue growth, and project delivery success.Lead, enable and mentor a team of highly-skilled Strategic Marketing Advisors, Technical Architects, Developers and Marketing Data Analysts to excel in their roles and deliver exceptional client results. Monitor practice performance metrics, including billable productivity, delivery effectiveness, gross margin, profitability and client retention.Develop and enhance innovative services, capabilities and go to market strategies to meet the diverse needs of clients, to drive demand, maximize revenue and realize value with their marketing/sales technology investments.Align clients’ marketing and sales objectives with supporting technology across multiple major ecosystems, including Adobe Experience Cloud, Salesforce, Oracle Eloqua, Hubspot and Microsoft.Called upon as Marketing Technology, Strategy and Operations industry expert across BDO to support cross-practice/cross-functional initiatives and services.

Built upon a trajectory of significant year-over-year revenue and team growth, leading to the acquisition of DemandGen by BDO in March, 2021. Led the expansion of delivery capabilities more widely into the Adobe Experience Cloud, as well as both Salesforce Pardot and Marketing Cloud, increasing share of revenue by more than 50%.

Responsible for building & cultivating a team of Marketing Technology and Operations subject matter experts that design, develop and deliver exceptional technical solutions across a complex MarTech/SalesTech ecosystem.In addition to leading the team, continued to maintain a robust portfolio of high-profile client-facing engagements in a strategic and technical delivery capacity, including Nasdaq, NTT Data, Thomson Reuters, Deloitte and Workday, delivering transformative strategies, processes and operational enhancements.

Provided innovative Marketing Automation and CRM solutions for DemandGen clients as a Lead Management Consultant and Senior Solutions Architect.Worked with dozens of companies, offering best-practice strategic guidance and technical solution development in areas including Lead Scoring, Lead Nurturing, Data Hygiene and Normalization, Demand Funnel taxonomy, Marketing Operations Process, Marketing/Sales Analytics, Marketing/Sales Alignment, and MA/CRM Integration.Led multiple onsite client workshops across the globe, covering topics such as Demand Funnel Taxonomy, Lead Management and Lead Scoring, enabling organizations to align Sales and Marketing through a shared vision, language, and goals by fully leveraging the capabilities of Marketing Automation.

Leveraged Eloqua and Salesforce.com, responsible for implementation, management and evolution of an award-winning Lead Scoring and Lead Nurturing infrastructure.The effective implementation of these tactics, and deep marketing & sales alignment resulted in an increase in conversion at each point in the Demand Funnel, and specifically, an 80% increase in Sales Qualified Lead generation.Developed & maintained Executive-level pipeline-to-bookings reports, dashboards and KPIs, demonstrating Marketing contribution to pipeline and closed business.Developed detailed Demand Generation models to provide necessary inquiry generation, funnel stage conversion, opportunity creation and pipeline value at a given point in time, to meet future bookings goals.Engineered the Lead Management Workflow from Demand Generation to Inside Sales, ensuring near 100% disposition of all Marketing Qualified Leads. This process also ensured complete continuity from first marketing touch to opportunity creation, providing the necessary infrastructure to report campaign influence on pipeline.

Drove both product and project requirements across the business, which included marketing and operational initiatives on a contract basis

Responsible for a team of analysts and developers delivering impact across multiple business functions:Operations Support: Developed processes that manage the data transform, import and on-going maintenance of client transactional and product databases and other external data sources.Business Operations: Developed and enhanced implementation process milestones of complete client life-cycle. Entirely cross-functional touching Sales, Client Services, Strategy, Engineering and Development.Technical Operations: Oversaw transition from fully-hosted system infrastructure to full, internally-managed co-location facility.

(As a Subsidiary of UAL Loyalty/MileagePlus)Developed campaign management and reporting enhancements for Client Services and Marketing teams, resulting in increased production efficiency and actionable metrics.Led in the development, transition and evolution of an in-house Enterprise-wide CRM platform, focused on aspects of campaign management, accounting and reporting infrastructure.Managed internal support teams which included web development, customer service, operations support, targeting/list management & quality controlProvided leadership within the organization in areas relating to testing methodology, targeting & segmentation, reporting/analysis and campaign troubleshooting

(MyPoints.com acquired by UAL Loyalty/MileagePlus)Led in the development and evolution, and was primary SME, of Enterprise-wide campaign management system (Unica Affinium Campaign), leading to successful deployment and adoption for the MileagePlus Team.Leveraged Business Objects, Unica Affinium Campaign and other CRM tools to drive business decision-making and provide production economies-of-scale.Designed, implemented and successfully executed marketing data hygiene projects such NCOA, ECOA and EAPPEND, resulting in dramatically reduced CPP costs for email and print campaigns.