Tom Svrcek Email & Phone Number

Us

I serve clients in the Retail, Consumer and Manufacturing industries in the areas of Supply Chain, Marketing and Customer Analytics. I advise on topics including: development and implementation of analytical models, optimization and deployment of large B2B sales forces, allocation and pricing improvement, and strategic inventory management.

Boston, Ma, Us

• Responsible for the strategy and overall commercial success of the business, including utilization of existing consulting staff and new practice and product development• Launched and led the Marketing Analytics Practice, which in its first three years grew to over a third of firm revenues.• Helped grow firm revenues by 10-20% year-over-year since joiningRepresentative projects:Marketing Analytics• Redesigned entire customer contact strategy for a multi-billion dollar retailer using a variety of analytical tools including behavioral clustering/segmentation, customer potential valuation, and attrition modeling.• Identified actionable drivers of foot traffic for a large specialty retailer • Developed advanced algorithmic techniques for matching back individual retail transactions to customers and households for a multi-billion dollar apparel retailer• Analyzed the true commercial success of a loyalty program pilot for a multi-billion dollar retailerPredictive Customer Analytics• Developed “Next Best Product” engine to identify highest-likelihood, highest margin categories for use in targeted customer promotions• Created early warning detection model to predict the likelihood of customer attrition for a global merchant acquisition and credit card processing provider• Optimized the allocation of first-run DVD titles to retail locations for a $1Billion+ media entertainment provider using clustering techniques on customer rental behaviorsLogistics and Supply Chain and Analytics• Determined optimal number and location of distribution centers for an electronics repair provider• Developed new inventory and fulfillment strategy for a global diesel locomotive manufacturer by analyzing true variability in demand by customer segment

Austin, Tx, Us

Incubated by and spun off from Analytics Operations Engineering, Pilytix uses proprietary machine learning algorithms developed over two decades to quantify those factors driving the greatest uncertainty in B2B sales pipelines.Our service offering provides not only a precise, unbiased forecast of future sales, but also highly prescriptive, future-looking recommendations on the highest impact activities to enable increased conversion and maximum revenue capture.

Arlington, Va, Us

• Responsible for the strategy and operations for international commercial activities, including marketing, lead generation, customer acquisition, account management, and service.• Leadership and general management of the Council’s strategic research teams, direct and inside sales forces, account management teams and executive education group.• Developed and launched a series of new qualitative and quantitative research products aimed specifically at penetrating previously underserved segments of the Council’s market, including Retail, Financial Services, Hospitality, and Manufacturing. Practice Manager, Marketing Leadership Council

Arlington, Va, Us

• Leadership and management of the Council’s strategic research teams, from the analysis and selection of the most urgent topics in Marketing, through to the development, editing and publication of all the Council’s research content. • Developed relationships with the Council’s Chief Marketing Officer members, diagnosing critical challenges and consulting to them on recommended actions using the Council’s research, proprietary benchmarking data, and best demonstrated practices.• Lead author of numerous strategic research studies, white papers and quantitative research in the areas of New Media Communications and Effectiveness, Brand Development and Growth, Marketing Productivity and ROI, Solutions Selling and Customer Loyalty. • Responsible for executive education and delivery of Council research on site at member organizations, including running implementation workshops on best demonstrated practices, designing and running marketing training courses, and delivering keynote addresses.

Overture Services – Retained by the Chief Executive Officer to develop a new pricing strategy for their paid search business. Identified several potential methodologies, executed a pilot program to test customer price elasticity, analyzed results and made recommendations regarding structure that maximized profitability.PLM International, Inc. – Retained by the Equis Financial Group to examine the strategic direction of the railcar leasing division and to make recommendations for improving the profitability of their portfolio. Exelon Corporation – Retained by Exelon Services to help develop products and sales strategies related to their Commercial and Industrial customer base. McDonald's Corporation – Retained by the Perseco Corporation to design economic models to support logistics and supply chain optimization decisions in advance of special marketing promotions. Malev Hungarian Airlines – Retained by the CEO as an external expert in transportation to help restructure the Commercial Business Unit of the airline.

• Identified and researched targeted industries to identify strategic opportunities for the organization• Performed due diligence for new market entry including market sizing, financial assessment of key industry players, formulation of value propositions and creation of marketing collateral

• Involved in all aspects of the strategy and execution of launching a corporate jet service, including initial feasibility, business plan creation, capital raising, FAA and DOT certification, fleet planning, corporate branding and marketing collateral creation• Responsible for market research and analysis related to passenger demand on both commercially scheduled and charter services• Designed and implemented major systems for the airline, including: local and wide area networks, inbound/outbound call center, ticketless distribution, web site and core database design, as well as integration of flight tracking and hosted airline reservations systems• Negotiated and completed joint marketing agreements with several transportation and technology vendors, including the American Express Corporation and Boston Coach

Us

Strategy• Led the strategic planning process for a Class I railroad, including support of the annual capital budgeting process. Facilitated the identification of major cost savings and revenue generation opportunities, and developed the business cases and plans to capture them• Managed international M&A strategy team for a wire and cable manufacturer including quantification of synergy value with an acquisition candidate• Developed service strategy for investor owned electric utility to defend industrial customer base• Helped develop feasibility, strategy, and business plan for scheduled corporate jet serviceOperations• Managed six commodity-sourcing teams as part of a strategic purchasing initiative for a Class I railroad• Led a plant evaluation study for a large commercial printer that resulted in both an increase in total productive capacity for the network and a reduction in total costs through consolidation and optimization of workflow• Devised a fundamentally different method of locomotive distribution using optimization of horsepower distribution for a Class I railroad• Identified network and operational improvements for Intermodal-Automotive business unit for a Class I railroad Organizational Design• Redesigned the organization responsible for Alternative Care at a major hospital network• Redesigned Sales and Service organization for a large aluminum can manufacturer• Designed an entirely new Strategic Sourcing organization for a Class I railroad, including the articulation of roles and responsibilities for all senior organization members

Chicago, Il, Us

• Developed real-time decision support system for aircraft scheduling during irregular operations• Extended models for estimating passenger recapture using discrete choice optimization techniques• Developed and implemented new models for estimating rejected passenger demand (spill) by fare class

Master'S Degree

Ph.D., Civil Engineering

Master'S Degree, Operations Research

Certificate Of Post Graduate Study, Management Science (Judge Institute)

Bachelor'S Degree, Industrial Engineering