Tom Swider Email & Phone Number

Detroit

Inspiring, Leading, and Managing 4 unique groups of highly specialized automotive product information experts for Chevrolet and GM for both the US and Global markets: One group is for the local US market and the other for rest of the global community for Chevrolet. They both provide product insights for all the various teams within the Commonwealth family: Strategy, Accounts, Creative, Retail, etc. To continue the partnership with GM/Chevrolet to properly understand the nature and DNA of the Chevrolet line-up and represent them accurately in our advertisements. Moreover, we help to create one clear global communication about the vehicles that make up Chevrolet and to make Chevrolet one of the Top 10 most-recognized brands in the world. In addition, I have a 3rd group which provides product insights for the Social Media for the Global Content Studio. All three of these groups are part of Commonwealth//McCANN; Another one of my groups provides product insights for the GM Fleet business within the US market for McCANN; And finally, my remaining group provides product insights for all divisions within GM for the US Market for all digital/website work for MRM//McCANN.

Ferndale, Mi

STARS’s purpose is to raise awareness and educate the public about sexual violence. This includes raising awareness about the effects and prevalence of sexual violence. Its focus is also to provide information for victims of this crime so that they can get help and explore ways to prevent sexual violence. Our highest priority is to let survivors know there is help out there, they are not alone and to help them celebrate healing. This is all done on a volunteer basis. STARS is an IRS 501c3 public charity

Ann Arbor, Mi.

Brand Development, Co-Strategic Consultant - business plan, social content, Digital Marketing, Strategy Development, Advertising Consultant, Produce and Execute sSocial Justice Marketing Events: Self-care; Yoga; Volunteer Retreat; Benefit Gala/Dinner (Fundraising), Speak-Out and Rally/March; Student Volunteer Mentoring (Registered Students at the University of Michigan, Ann Arbor); Grant Writing; Public Speaking

Birmingham, Mi

Co-lead Facilitator on the National 2005 Chevrolet Cobalt/Uplander Ride & Drive Tour. I provided live dealer training on 2 new Chevrolet vehicles - Cobalt (Small Car Segment) and Uplander (Minivan Segment). I was responsible for 11 cities across the the US. The event's goal was to train sales people from the each area's local dealerships on the following: Chevrolet brand message, 2 new product models and their 3 biggest competitors (6 in total), new automotive technologies and sales closing techniques enabling them to take-on the competition in each of the two car segments the new Chevrolets represented. Once this training session was completed, each of the sales people who attended took a product knowledge test in order to measure how effective the training was. Our team's total average score for the entire tour was 97% .

Team Leader for Auto Show Product Specialist; On-site Manager/Logistics/Trainer for Auto Show Team Travel; Training Event Lead Facilitator, Special Marketing Event and Ride & Drives; Internal Curriculum Development and Staff Trainer for other Team Leaders and Internal Staff; Product Knowledge Export on all US GM divisions (Buick, GMC, Pontiac, Cadillac, Saturn, Saab, Hummer and Chevrolet) and Ford; Import Car Product Knowledge Expert on Toyota/Lexus, Nissan/Infinite, Honda/Acura, Hyundai, Subaru; Copy Editor and part of Layout Review for Print Pieces (Competitive Auto Show Brochures)

Highschool Diploma, College Prep

Activities and Societies: Basketball, Weightlifting, Honor Society, Martial Arts Instructor, Polish Club

Education record

Activities and Societies: Basketball, CYO Baseball, Martial Arts

Bachelor Of Arts (B.A.), Philosophy

Activities and Societies: Martial Arts Instructor and Coach

General Studies

Activities and Societies: The Chemistry Club, Martial Arts Instructor and Coach