Tom Tanner Email and Phone Number
Strategic marketer, senior business executive and Certified Small & Mid-Sized Business Consultant (AASBC) combines 30+ years of experience in strategic marketing, sales management, business development, operations management and growth planning to improve the performance, profitability and value of privately owned businesses.Intimately involved in the transformation, management and growth of businesses ranging from start-up to $600M. Established strategic partnerships generating over $20M in new business. Developed marketing programs directly associated with over $165M in trackable sales.Directly responsible for financial management, business development & growth planning, strategic partnerships, market definition/analysis, competitive assessment, operational management, consolidation/restructuring of resources, recruiting/training/retention programs, loyalty/incentive programs and crisis management.Resourceful leader with outstanding management, analytical and team-building skills who leverages technology to deliver executional excellence and operating efficiencies in small and mid-sized entrepreneurial business environments.Industry experience includes B2B, B2C, D2C, Manufacturing, Wholesale, Distribution, Domestic & International Retail, Luxury Goods & Accessories, eCommerce, Publishing/Digital Media, Travel & Tourism, Professional Services and Management Advisory.
Diamonds International
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Vice President Of MarketingDiamonds International May 2016 - PresentNew York, New York, UsOversee strategic planning, execution and financial management of corporate and retail marketing, brand management, new business development, strategic partnerships, affiliate marketing and e-commerce for a global manufacturer and international retailer selling direct-to-consumer via 130+ company owned and operated fine jewelry and luxury watch stores located in more than 15 countries.
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Business Coach, Advisor, Consultant, Partner, InvestorStrategic Marketing & Growth Management Services May 2000 - PresentCertified Small & Mid-Sized Business Consultant (AASBC) provides access to proven, time-tested growth management principles and practices utilized by large companies and top business consulting firms to optimize the operational efficiencies, profitability and valuation of privately-owned businesses.Practical, easy-to-implement strategic marketing and management tools designed to provide business owners with a customized, long-term growth plan (roadmap), along with the controls, capabilities and disciplines needed to reach, and maintain, the full potential and valuation of their business.Educational Advisor: Customer Experience Certification ProgramRecruited & selected to participate in a limited, invitation-only advisory position based on professional experience. Work with a team of diverse, innovative, and well-connected subject-matter experts to provide strategic guidance and mentoring services to faculty and students to optimize program objectives, content and value.
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Senior Vice President Of MarketingFrederick Goldman, Inc. May 2008 - May 2016Secaucus, Nj, UsProvided strategic leadership, business planning and executional direction for three business units of a global jewelry, fashion and accessories manufacturer. Responsible for nine consumer-facing brands and licenses including Vera Wang, Karl Lagerfeld, Scott Kay, Triton, Keepsake, and ArtCarved across multiple channels of distribution including mass merchants (Walmart, Kohl's), department stores (Macy's), clubs (Sam's, Costco), specialty retailers (Kay Jewelers) and independent retailers (London Jewelers). -
Senior Director Of MarketingJewelry.Com (A Richline Group, Berkshire Hathaway Company) 2004 - 2008Responsible for the development, positioning and business management of one of the highest performing affiliate business models on the Internet (at that time). Generated and delivered millions of pre-qualified referrals/leads to national and regional retailer partners (Macy's, Kohl's, QVC, Kay Jewelers and Zale’s) via consumer-facing portal that attracted over 50 million annual visitors.Started a separate e-commerce business selling excess inventories to employees of global businesses, directly and in partnership with employee benefits providers. Converted unsold, aging inventory into a revenue generating business contributing millions in new sales.
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Chief Operating Officer - General ManagerTicket Craft May 2001 - May 2004Hired to turnaround a declining family-owned business. Significantly improved financial performance and operational efficiencies of this regional manufacturer. Restructured staffing, increased sales and average order size, modified operational workflow, reduced time-to-market, improved product quality and significantly increase profitability. Successfully facilitated an exit strategy of selling the business and transitioning to new ownership.
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Founding Partner And PresidentAutostart 1997 - 2000Successfully led the ideation, design, production, launch and distribution of a patented consumer product significantly contributing to the creation of a new portable power product category in the automotive and marine markets. Sourced and produced components in China with final assembly in the U.S. Sold via retail, independent sales reps and trade shows (B2C and B2B).
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Director Of Marketing & Interactive Business DevelopmentCmp Media Inc. 1993 - 1999Oversaw marketing, market research and new business development for a leading global publishing company serving the broad spectrum of builders, sellers and users of technology.Developed advertising and custom content delivered across multiple mediums (print, digital, television, live events) to increase client reach and frequency, while enhancing customer experience and significantly improving conversion.Established new channels of revenue by selling custom market research programs, B2B digital tutorials and micro-site development to engineering and technical teams of global technology leaders (Microsoft, Apple, Cisco, Oracle, Hewlett Packard, IBM, etc) - generating over $5 million in first year.
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Director Of Sales And New Business Development, Industrial DivisionEdmar Supply Corp 1990 - 1993Initially hired as a commercial sales representative responsible for growing the NYC territory for one of the largest distributors of cleaning supplies, chemicals and equipment in the U.S. Awarded sales rep “Rookie of the Year” honors for first year sales results.Presented a business plan to expand growth beyond commercial clients by establishing an industrial division focused on servicing larger accounts with more demanding needs. Negotiated and secured exclusive representation agreements with global industrial manufacturers including 3M, Tennant and Advance Cleaning Equipment. Recruited, trained and managed multiple in-house and independent sales reps to acquire and service new, larger accounts throughout the tri-state area. Opened 100+ new accounts including Port Authority of NY/NJ, Empire State Building and Simon Properties.
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Research Director, Audit DivisionAudits & Surveys, Inc 1988 - 1990Coordinated and conducted CPG market research studies, managed POS audit tracking services and performed competitive analysis in multiple consumer categories including soft drinks (Coca-Cola), appliances (Norelco) and software (Microsoft). Utilized primary and secondary data sources to develop and support market observations and business recommendations.
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Managing PartnerTanner Family Management 1980 - 1987Partnered with family members to develop and manage multiple family-owned and operated businesses, while in high school and college:Tanner's Hamlin Inn - Operational responsibility of a local hospitality & tourism business. Front of house management of a 12-room inn providing lodging, a restaurant and bar. Oversaw all customer touchpoints and interactions, staffing, marketing, promotional events and strategic partnerships.Tanner's Orchard - Financial and operational responsibility for a seasonal family business. Managed and maintained a 20+ acre orchard of apple, pear and cherry trees with my younger brother. Hired 20+ part-time workers each season. Marketed and sold produce and food items to local farm markets, local businesses and processing/distribution centers, including Motts.
Tom Tanner Education Details
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Ithaca CollegeManagement With Marketing Concentration -
Harvard Business SchoolStrategic Marketing
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Mercy UniversityAdvisor: Customer Experience Certification Program
Frequently Asked Questions about Tom Tanner
What company does Tom Tanner work for?
Tom Tanner works for Diamonds International
What is Tom Tanner's role at the current company?
Tom Tanner's current role is Strategic Marketer - Business Owner - Investor | Optimizing Performance, Profitability and Valuation of Privately Owned Businesses.
What schools did Tom Tanner attend?
Tom Tanner attended Ithaca College, Harvard Business School, Mercy University.
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